PROGRAM

Session times are subject to change. Please check back for updates to the program.

Thursday, June 27

11:00 a.m.-6:00 p.m. AAUP Registration Desk Open

1:00-6:00 Visit the Salvador Dali Museum
The museum houses the world’s largest and most comprehensive collection of Dali’s works. A shuttle bus will run from the hotel to the Museum. Registrants are responsible for paying the admission fee of $10.

2:00-4:00 AAUP Business Meeting

4:00-5:00 WISP Annual Business Meeting

5:00-6:00 Newcomers’ Reception

6:00-7:00 Journals Get-together
An opportunity for journals attendees to meet each other

6:00-7:00 Opening Reception
Sponsored by Thomson-Shore

7:00-9:30 Opening Banquet
-Welcome and Introduction: Peter Givler, Executive Director, AAUP
-Presentation of the AAUP Constituency Award

10:00-Midnight
Join The Chronicle of Higher Education for an evening reception outside on the Esplanade overlooking Tampa Bay, Renaissance Vinoy Resort.

Friday, June 28

8:00 a.m.-5:00 p.m. AAUP Registration Desk Open

7:30-9:00 Breakfast
Sponsored by EBSCO Publishing

7:30-9:00 Managing Editors’ Breakfast
All interested manuscript and production editors and other fellow travelers are invited to join managing editors and assistant managing editors in a breakfast and subsequent roundtable discussion of topics of common concern, such as (but not necessarily limited to) communicating, handling conflict, supervising freelancers, scheduling and budgeting, managing complex projects, and dealing with permissions.

9:00-10:15 Plenary

Hard Times: A Glimpse of the Future or a Bump in the Road?
Chair: Peter J. Dougherty, Publisher and Senior Economics Editor, Princeton University Press
Panelists: William Germano, Routledge; Gerald Howard, Editor-in-Chief, Broadway Books; Marilyn Moller, Editor, W. W. Norton.
In this plenary session, several veteran book publishers and observers speculate on whether the tough times are here to stay and we need to evolve, or whether this is part of the general economic blip and we should just tough it out. Panelists will discuss press expectations from more commercially run universities, changes in bookstores and textbook markets, and the opportunities and risks inherent in cultivating new domestic and overseas markets.

10:45-12:00 Concurrent Sessions

Actually Using XML
Chair: Bill Kasdorf, President, Impressions Book and Journal Services.
Panelists: Lynne Withey, Interim Director, University of California Press; Linda Secondari, Creative Director Manufacturing and Technology, Columbia University Press; Niko Pfund, Vice President and Publisher, Academic and Professional, Oxford University Press; Nancy Lin, Electronic Publishing Specialist, ACLS History E-Book Project.
Most presses are aware that XML is a fundamental technology for publishing in the digital era, but many incorrectly associate it only with e-publishing or think it is beyond their present reach. This session will overview how university presses are actually using XML today for a wide variety of projects, from monographs to journals to reference works. Then, the panelists will focus on their current uses of XML in publishing the sorts of books common to most university presses, discussing the editorial and production implications, and describing the results they are achieving or hoping to achieve.

Managing in Times of Financial Pressure
Chair: Willis Regier, Director, University of Illinois Press.
Panelists: Geoffrey Burn, Director, Stanford University Press; Steve Cohn, Director, Duke University Press; Jennifer Crewe, Editorial Director, Columbia University Press; Kathryn Grimes, Marketing Director, University of Minnesota Press; Robbie Dircks, Associate Director and CFO, Johns Hopkins University Press.
High returns, shifts in library sales, university budget cuts, and electronic publication have cramped the market for scholarly publishing. Managing means more than coping. Four press managers discuss how their presses are responding to tight times, and the business manager of a large press responds. Looking for solutions or commiseration? Start here.

Editorial Firefighting: How Editors Assuming the Direction of Existing Lists Can Stabilize Them, Revive Them, and If Need Be, Turn Them Around
Chair: Charles Myers, Senior Editor, Princeton University Press.
Panelists: Audra Wolfe, Science Editor, Rutgers University Press; Chris Kelaher, Acquisitions Editor, Brookings Institution Press; Malcolm Litchfield, Director, Ohio State University Press.
We are all under increasing pressure to produce higher revenue. How do editors (or editorial executives) stabilize lists quickly and sure-handedly, and redirect such lists toward greater growth?

Doing More With Less—Marketing on a Bare Bones Budget
Chair: Jim Denton, Marketing Manager, University Press of Florida.
Panelists: Carol Kasper, Director of Marketing, University of Chicago Press; Mary Anderson, Assistant Director for Sales and Marketing, University of Washington Press; Mark Saunders, Marketing Director, University Press of Virginia.
University presses don’t have much fat to cut in lean times. When cuts need to be made, what are the most reasonable marketing expenses to consider? This panel will look at various ways presses have trimmed costs—some temporary, some permanent. Also, the panel will consider how to evaluate both staff and customers to be assured needs are still being met.

Journals Fulfillment
Chair: Rebekah Darksmith, Journals Marketing Manager, University of California Press.
Panelist: Dale H. Munk, President & CEO, Sandlot Corporation; Sandra J. Gurshman, Director, Publisher Relations, North America, divine/Faxon Information Services; Philip Wallas, Director of Online Relations, EBSCO Information Services.
Journals fulfillment has changed dramatically with the advent of electronic subscriptions and the increasing importance of internet sales and renewals. This session will take an in-depth look at how fulfillment units are dealing with the changing demands placed on fulfillment departments—from navigating the variety-pack of subscriptions to managing subscribers’ customer service expectations and everything in-between. What new marketing/selling techniques are we using? How can we incorporate electronic renewals into our existing fulfillment programs? How can you get the most out of relationships with your subscription agents?

Designing Smart
Chair: Cope Cumpston, Art Director, University of Illinois Press.
Panelists: Omega Clay, freelance book designer; Larry Leshan, Design Manager, University Press of Florida; Dave Raymond, Thomson-Shore, Inc.
This session will focus on how to achieve the maximum design and production standards within a restricted budget and schedule. The emphasis will be on efficient use of resources and value for money, not simply minimum outlay. Particular reference will be made to the innovative use of materials and technology.

12:00-1:30 Lunch
Speaker: William Sisler, AAUP President/Director, Harvard University Press.

1:45-3:00 Concurrent Sessions

They Shoot, But Can They Score? Evaluating Acquisitions Editors
Chair: Jennifer Crewe, Editorial Director, Columbia University Press.
Panelists: Meredith Morris-Babb, Associate Director and Editor-in-Chief, University Press of Florida; Sheila Levine, Assistant Director, Editorial and Production, University of California Press; Douglas Armato, Director, University of Minnesota Press.
How can press directors and editorial executives develop and apply performance measures that not only indicate editorial achievement, but promote editorial excellence? How should editorial productivity be evaluated: by signings or by financial successes? How do we balance revenue goals and scholarly successes? How do we prevent the application of double standards—financial for some editors, scholarly for others? How can press directors and editorial executives coordinate their sometimes conflicting roles in promoting the best editorial achievement?

Evaluating and Restructuring Your Sales Force in Uncertain Times
Chair: Melissanne Scheld, Sales Manager, Columbia University Press.
Panelists: Tony Sanfilippo, Marketing and Sales Manager, Penn State Press; Jim Holcepl, Sales Manager/Assistant Director, University Press of Florida.
In these difficult financial times for academic publishing, many university presses are thinking about their current sales force structures and considering changes.
This panel will address the questions around making changes: what factors need to be considered when deciding if your press needs to restructure, how to proceed, and then how to evaluate once changes have been made.
The panelists have experience in various types of arrangements: in-house reps, flat fee and percentage commission groups, and consortiums. They will share successful and not-so-successful decisions that they have made.

Strategies for Doing More with Less with IT/E-pub
Chair: Michael Jensen, Director of Publishing Technologies, National Academy Press.
Panelists: Debra Turner, Assistant Director and Production Manager, University of Nebraska Press; Karen Copp, Associate Director and Design and Production Manager, University of Iowa Press; Thomas Bacher, Director, Purdue University Press.
Presses large and small try to meet the demands of information technology without hiring a large staff through institutional partnerships, joint enterprises, outsourcing, and other ways. The panelists will bring their varied university press experiences to this session and provide tips on how to keep up with all the changes and get the most for the money.

Academic Journals and Academic Libraries: A Conversation on "the State of the Union"
Chair: Aileen McHugh, Director of Electronic Publishing, Johns Hopkins University Press.
Panelists: Paula Kaufman, President, Association of Research Libraries, and University Librarian, University of Illinois at Urbana-Champaign; Peter Givler, Executive Director, AAUP; Alex Holzman, Senior Editor, Journals & New Media, Cambridge University Press.
An informal conversation on myriad topics involving journals and libraries: the continuing shift from print to electronic subscriptions; the influence of ISI ratings and other usage stats (and of prices!) on periodicals acquisitions decisions; aggregators and site licenses; future prospects for storage of paper copies vs. electronic archiving; differing purposes served by research journals in the sciences and the humanities; and much more.

Print on Demand
Chair: Don Collins, CFO, University of Chicago Press.
Panelists: Mary Alice Ball, Bibliovault Manager; Sylvia Hecimovich, Design and Production Director of the Books Division; Carol Kasper, Marketing Director of the Books Division, University of Chicago Press; Donna Shear, Acting Director, Northwestern University Press.
This panel will update the latest status of Print on Demand. The progress on the Chicago Digital Distribution Center will be discussed, as well as other options for this exciting alternative to large print runs.

Judges on the AAUP Book, Jacket, and Journal Show
Chair: Linda Secondari, Creative Director, Columbia University Press.
Interior Judges: Lucinda Hitchcock, Assistant Professor, Rhode Island School of Design and freelance book designer; Judith Michael, Primary, Judith Michael Design.
Jacket Judges: Roberto de Vicq de Cumptich, Art Director, HarperCollins; Peter Grant, freelance designer.
The Jacket and Cover judges will explain the reasons for their selections and show examples of their own work.

3:30:-4:45 Concurrent Sessions

Publishing the Book within the Press
Chair: Barbara Hanrahan, Director, University of Notre Dame Press
Panelists: Ron Maner, Assistant Director and Managing Editor, University of North Carolina Press; Sylvia Hecimovich, Design & Production Director, University of Chicago Press; Kathryn Conrad, Marketing Manager, University of Arizona Press.
Ideally, the most effective editors are also publishers—that is, they effectively build support within the press for their books. What are the different ways to build this consensus, to sell the book to marketing, design, and the director? In this session, successful editors discuss effective tactics for conveying their conceptions of the book, for balancing accuracy and enthusiasm about the project, and for coordinating the efforts of colleagues in other departments.

Putting Metadata to Work for Publishers
Chair: Mick Gusinde-Duffy, Electronic Imprint Manager, University Press of Virginia.
Panelists: Ardis Hanson, Director, Research Library, University of South Florida; Peter Alcorn, NetRead; Susan Peterson, VP Content Acquisition, Baker & Taylor.
Whether you’re pitching a book to Amazon, building a multifaceted, multimedia, online electronic publishing repository, or simply taking an order over the phone, you will need metadata to get the job done. This panel aims to take the metaphysical out of metadata by explaining its present uses and pragmatic applications for the future.

Get Out of the Drawer! Practical Ways to Make Your Mission Plan Work for You
Chair: Meredith M. Babb, Associate Director and Editor-in-Chief, University Press of Florida.
Panelists: Gary Dunham, Editorial Acquisitions Manager, University of Nebraska Press; Jeffrey L. Grathwohl, Director, University of Utah Press; David M. Perkins, Associate Director and Director of Marketing & Sales, Georgetown University Press.
This session is designed to speak to practical applications of the mission statement/long-range plan. We will discuss why a press should have a mission statement and long-range plan, how it can work in all departments, and strategies that can evolve from long-range plans. The assumption is that most everyone has one, but it is sitting in a desk drawer somewhere. Panelists will address how they implement the plan in their daily/weekly/monthly/quarterly work flow.

The Incredible Shrinking Review: How Publicists Compensate for Shrinking Review Space
Chair: Gita Manaktala, Promotions Manager, The MIT Press.
Panelists: Erin Hogan, Publicity Director, University of Chicago Press; Collen Lanick, Senior Publicist, Harvard University Press; Alison Macadam, Associate Producer, "The Connection", WBUR-FM, Boston; Amy Salit, Producer, "Fresh Air", WHYY, Philadelphia.
As book review sections in our Sunday papers continue to dwindle, where does the savvy publicist find attention for a deserving book? What opportunities exist for university press titles outside of traditional reviews? In a media environment dominated by hard news and entertainment, is scholarly book publicity an oxymoron? This session will address the challenges facing book publicists today and explore how to get our titles the coverage they deserve.

Judges on the AAUP Book, Jacket, and Journal Show
Chair: Linda Secondari, Creative Director, Columbia University Press.
Interior Judges: Lucinda Hitchcock, Assistant Professor, Rhode Island School of Design and Freelance book designer; Judith Michael, Primary, Judith Michael Design.
Jacket Judges: Roberto de Vicq de Cumptich, Art Director, HarperCollins; Peter Grant, freelance designer.
The Interior judges will explain the reasons for their selections and show examples of their own work.

Library/Press Collaborations in Electronic Publishing
Chair: Lynne Withey, Acting Director, University of California Press.
Panelists: Maria S. Bonn, Director, Scholarly Publishing Program, University of Michigan Library; Nancy Lin, Electronic Publishing Specialist, ACLS History E-Book Project; Suzanne Samuel, eScholarship Program Coordinator, California Digital Library.
In the changing world of scholarly publishing, university presses increasingly share the field with research libraries and other organizations, especially in the electronic realm. In this session, librarians and publishers will talk about the advantages and the pitfalls of collaboration. The emphasis will be on how to achieve successful partnerships—maximizing the different strengths of the partners, negotiating priorities, assigning responsibilities—rather than showcasing specific projects.

5:00-6:00 Focus Sessions

Copyright and Fair Use in a Digital Environment
Chair: Stephen Cohn, Director, Duke University Press.
Panelist: David R. Ellis, Attorney-at-Law and Adjunct Professor of Law at the University of Florida Law School author of the book "A Computer Law Primer."
How does the digital environment impact copyright and fair use, and how does the publishing world respond? University presses are faced with issues surrounding fair use in a digital environment. Electronic course packets, electronic reserve, and electronic book excerpts are potentially reshaping how fair use is defined. The panelists will discuss the impact for university press publishers.

Increasing Title Subventions
Chair: Chuck Grench, Assistant Director and Senior Editor, University of North Carolina Press.
This session will address where to look for subsidies, how to ask, and when it is appropriate.

Using Advertising Research to Get the Most Out of Your Advertising Revenue
Speaker: Ray Potter, Advertising Manager, Princeton University Press.
In this session, a veteran advertising manager reviews some of the most relevant findings from a vast body of advertising research and then applies those findings to book advertising. He will show samples of ads, specifically designed for this session, that incorporate techniques grounded in the science of advertising. This promises to be a provocative look at how book advertising might be brought into the 21st century.

House Style: Whose Style?
Chair: Molly Schnepf, Managing Editor, University of Nebraska Press
Panelists: Anita Samen, Managing Editor, University of Chicago Press; Kristin Harpster Lawrence, Managing Editor, University of Alabama Press; David Cavazos, Design and Production Manager, University of Texas Press; Vicky Haire, freelance copyeditor.
Established style manuals, such as the Chicago Manual of Style, offer publishers the practical advantage of a single frame of reference, but when and how often do presses diverge from prescribed editorial and design styles? With input from the audience, the panelists will attempt to define "house style" and determine who and what influence stylistic decisions: What role to authors, freelance copyeditors, and designers play in the establishment of a house style? Who makes the final call on stylistic matters? Have changes in technology promoted or discouraged adherence to stylistic conventions? How do scheduling and budget constraints affect decisions to enforce house styles?

Update on the AAUP Statistics Project
Chair: Peter Givler, Executive Director, AAUP.

To Convert or Not to Convert, and If So, How: The Making of E-Books
Co-Chairs: Michelle Echenique, Electronic Editions Project Manager, University of California Press; Nancy Lin Electronic Publishing Specialist, ACLS History E-Book Project.
The hype surrounding e-books has quieted some, but there’s no question that paperless publishing is here to stay. With various formats (pdf, lit, oeb, xml) in the mix, how can university presses get in on the e-book action without spending a fortune or backing a losing technology (think 8-track tapes and beta video recording)? In this roundtable discussion we’ll look at the costs and benefits of in- versus out-of-house conversions, which formats and distributors are best, how archiving fits into the picture, and ways to create efficiencies in the conversion process.

Human Resources
Chair: Debra Kaufman, Journals Editorial & Administrative Manager, Duke University Press.
Presenter: Susan Ryman, Manager, Central Administration Duke University Press.
How do we motivate staff during times of constant change and transitions, integrate and keep good communication between departments, and gain respect and our fair share of resources within the press as a whole?

6:30-8:30 Reception at the Museum of Fine Arts
Sponsored by the New York Review of Books

Saturday, June 29

7:30-9:00 Breakfast

7:30-9:00 Journals Breakfast

8:00 a.m.-5:00 p.m. AAUP Registration Desk Open

9:00-10:15 Plenary

Success in the Face of Tragedy: Publishing in a Changed World
Chair: Christine Szuter, Director, University of Arizona Press.
Panelists: Marlie Wasserman, Director, Rutgers University Press; Ellen Chodosh, Vice President and Trade Publisher, Oxford University Press; Tina Weiner, Publishing Director, Yale University Press.
For many, the events of September 11 brought publishing to a standstill. Others, however, were overwhelmed with unexpected success. How did presses and their authors cope with unexpected sales, media coverage, and attention? The panelists will discuss the impact of having books on their list that were critical for understanding the aftermath of September 11 and the lessons that could be learned.

10:45-12:00 Concurrent Sessions

Trade Books: Are They Really Worth the Financial Risks?
Chair: Linda Frech, CFO and Assistant Director, University of Missouri Press.
Panelists: Lain Adkins, Associate Director of Operations, The University of Chicago Press; Kathryn Conrad, Marketing Manager, University of Arizona Press; Barbara Ras, Executive Editor, University of Georgia Press.
This panel will debate the pros and cons of trade titles for a university press. Do the risks outweigh the gains? Are we equipped to compete with the marketing machines of trade houses? Do trade titles give an acquisitions editor the necessary cachet to sign the hot authors? The panel will be composed of an acquisitions editor, a marketer, and a business manager, who will all give their takes on what is, at times, a controversial subject.

Establishing the Business Case for Diversity in AAUP
Chair: Rachel Zonderman, Assistant Acquisitions Editor, Northwestern University Press.
Panelists: William Cox, President, Cox, Matthews & Associates, Inc. and President and Managing Editor, Black Issues In Higher Education; David Perkins, Director of Marketing, Georgetown University Press.
What does having a diverse staff bring to the running of a press? How does it enhance the list, promotion, acquisitions, and sales? How can having a diverse staff make a press more successful? An expert in the field will bring the latest research and respond to specific scenarios of AAUP panelists.

Textbook Sales: The Mother’s Milk of University Presses
Chair: Susan Donnelly, Sales Director, Harvard University Press
Panelists: Elaine Maisner, Acquisitions Editor for the Humanities, Harvard University Press; Margie Hardwick, Textbook Manager, The MIT Press; Michael Ruse, Professor of Philosophy and university press author of The Evolution Wars (Rutgers) and Mystery of Mysteries (Harvard).
Revenue from secondary and primary texts protect many university presses in hard fiscal times. Will this always be the case? As the text market becomes more competitive, how do university presses compete with the elaborate and expensive sales and promotional efforts of larger houses? This panel will explore what we’re doing and not doing to retain this critical income.

"Make It Look Tradey": What Does a Trade Book Look Like?
Chair: Mike Burton, Design and Production Manager, University Press of New England.
Panelists: Douglas Armato, Director, University of Minnesota Press; Linda Secondari
Creative Director, Manufacturing and Technology, Columbia University Press; Caroline Newman, Trade Acquisitions Editor, Smithsonian Institution Press.
University presses are increasingly in competition with trade houses, though generally with considerably smaller budgets at their disposal for printing and design. What are the qualities of good trade design? Should we attempt to emulate them? How may this be achieved with limited means?

Managing Difficult Projects (Edited Collections, Heavily Illustrated Books)
Chair: Sue Betz, Executive Editor, Northwestern University Press.
Panelists: Anita Samen, Managing Editor, University of Chicago Press; Marilyn Schwartz, Managing Editor, University of California Press; Ron Maner, Assistant Editor Director and Managing Editor, University or North Carolina Press.
Contributed volumes, heavily illustrated books, reference titles—all have challenges and problems. Managing editors share their techniques for shepherding these projects through to publication.

Information Technology Roundtable
Technical staff and anyone interested in technical issues are invited to join this discussion about recent and future technologies that are relevant to scholarly publishing. The discussion will likely cover software and hardware that some presses have recently installed or tested, as well as ideas about technologies being investigated for future use. We will likely raise other specific topics such as the development and use of press-wide databases, and methods for converting publication content into forms for various kinds of distribution, both paper and electronic.

12:00-1:30 Lunch
Speaker: R. Peter Milroy, AAUP President-elect/Director, University of British Columbia Press.

1:45-3:00 Concurrent Sessions

Best Practices for Diversity in Publishing
Chair: Cope Cumpston, Art Director, University of Illinois Press.
Panelists: Seetha Srinivasan, Director, University Press of Mississippi; Kamili Anderson, Director, Howard University Press.
Panelists from member presses will share their experiences with diversity initiatives including internship programs, recruitment, hiring, and retention, as well as the content of their lists. A range of successes, not-such-successes, and ideas for new approaches will lead to discussion of where we are at AAUP and where we want to go from here.

Evaluating the Risk and Investment of Big Projects
Chair: Molly Venezia, Chief Operations Officer, Rutgers University Press.
A review of the many variables involved in risk assessment. How important is it to a university press? How formal should the evaluations be, and who makes the final threshold decision? How do you know what is acceptable risk and what is "playing the roulette tables?" This session will be led by financial managers, but will be addressed to anyone involved in the strategic planning process.

The Changing Face of Regional Publishing
Panelists: Meredith M. Babb, Editor-in-Chief; Jim Denton, Marketing Manager; Jim Holcepl, Sales Manager, University Press of Florida.
Three managers from the University Press of Florida look at how today’s regional book market has changed and/or shifted their priorities and responsibilities. Under discussion will be the emergence of subsidiary rights in regional publishing, direct mail (both snail and electronic) in capturing regional buyers, and the backlist potential, or lack of potential, in the changing sales game. A question and answer session will follow the presentations.

Managing Relations Between Acquisitions, Editorial, Marketing, Design, and Production
Chair: Charles Backus, Director, Texas A&M University Press
Panelists: David Holtby, Associate Director and Editor-in-Chief, University New Mexico Press; David Cavazos, Design and Production Manager, University of Texas Press; Glenda Madden, Assistant Director and Marketing Manager, University of Oklahoma Press.
The panelists will discuss how presses develop and maintain good relationships among acquisitions, editorial, marketing, design, and production when those departments have competing priorities in the publication of a book. They will examine how decisions are made, who makes them, how to mediate when necessary, and how to develop processes that lead to strong internal working relationships.

Strengthening Society & Editorial Office Relations
Chair: Clydette Wantland, Journals Production Editor & Advertising Manager, University of Illinois Press.
Panelists: Todd Carpenter, Marketing Manager, Johns Hopkins University Press; Julie Noblitt, Publication Manager, University of Chicago Press; Rebekah Darksmith, Journals Marketing Manager, University of California Press.
Panelists will address managing increasingly complex relationships with societies and editorial offices, and working effectively from production to marketing to membership. Or, how do you work with high-maintenance societies and editorial offices without going nuts or slowly going broke?

3:30-4:45 Concurrent Sessions

Who’s Behind The Quotable Einstein? Editors and the Art of Book Brainstorming
Chair: Trevor Lipscombe, Editor-in-Chief, Johns Hopkins University Press.Panelists: Peter-John Leone, Director, Indiana University Press; Terry Vaughn, Editor-in-Chief, Princeton University Press.
Inventing book ideas, from anthologies and reference books through essay collections and lecture-based book series, has long been a valuable source of scholarly titles. In this session, editors who regularly and successfully brainstorm book ideas will discuss this important activity.

Books and Journals Marketing: Two Budgets Are Better Than One
Chair: Patricia Bowers Hudson, Journals Marketing Associate, Oxford University Press.
Panelists: Sarah Muzzy, Journals Marketing Manager, MIT Press; Tony Sanfilippo, Marketing and Sales Manager, Penn State University Press; Greta Strittmatter, Advertising Coordinator, Duke University Press.
Synergy isn’t a dirty word. Panelists will discuss innovative ways for books marketing to exploit journals subscriber lists, marketing campaigns, exchange opportunities, and online editions to increase book sales. How journals marketing can use books marketing campaigns, catalogs, bookstore distribution, and conference attendance to raise journals revenue, usage, and profile. Panelists will also tackle the barriers that keep books and journals programs from identifying and following through on cross-marketing opportunities. Books and journals staff from presses of all sizes are encouraged to attend.

Managing Transitions
Chair: Barbara Hanrahan, Director, University of Notre Dame Press.
Panelists: Susan Harris, Director, Northwestern University Press; Joan Catapano, Associate Director and Editor-in-Chief, University of Illinois Press; Alex Holzman, Senior Editor, Journals & New Media, Cambridge University Press.
Nothing is more certain than change, and few things are more difficult to manage. Whether it’s a new director, a departmental reorganization, or adjustments to changing financial situations, transitions are hard. But we try to develop strategies for making the changes we have to make without causing too much disruption. Panelists will explore possible strategies for managing a range of changes, with the participation of the audience.

eBooks for Publishers: Mapping A New World
Presenter: Rick Lugg, R2 Consulting.
Rick Lugg and Ruth Fischer have built a unique 3-dimensional "Map of the eBook Industry" that depicts evolving business models for authors, publishers, conversion houses, digital distribution companies, wholesalers, retailers, and library vendors. Using their map at www.ebookmap.net, Rick will provide a high-level orientation to the emerging eBook landscape, bring us up-to-date, and increase our understanding of this rapidly changing part of the information environment.

Lecture in the Series on Famous Book Designers
Roy Behrens, Professor of Graphic Design at the University of Northern Iowa, writer, and critic, will speak on the book designer Merle Armitage.

5:00-6:00 Focus Sessions

Libel and Publishing
Chair: Christine Szuter, Director, University of Arizona Press
Panelists: William Sisler, Director, Harvard University Press; Jennifer Crewe, Editorial Director, Columbia University Press; Pat Anderson, Attorney, St. Petersburg, Fl.
How are the courts ruling on issues of libel and what is the impact on university press publishing? Who within the press is responsible for finding potential libelous content and how do authors respond? Publications of biographies, memoirs, oral history, environmental and political activism, anthropology, and books on other topics have the potential to include libelous material. The panelists will discuss how to determine libelous material and will present guidelines for authors to consider.

Managing Editors’ Roundtable

Creative Uses of PDF Files
Chair: Michael Jensen, Director of Publishing Technologies, National Academy Press.
PDF has become the standard medium for sending typeset pages to printers and for mounting highly formatted material on websites. But many presses have found other innovative uses for it as a substitute for paper distribution, in-house and out. This session will give members of all departments a chance to brainstorm and exchange ideas about potential applications for PDF.

Monolingual? Bilingual? Trilingual?
Chair: Susan Harris, Director, Northwestern University Press.
Panelists and participants will discuss various approaches to translation projects and the pros and cons of each from editorial, marketing, and production perspectives.

Type Design
Ross Mills of the Vancouver-based type design company Tiro Typeworks will speak on particular projects in which he is presently engaged, with special reference to the transformation of American Indian languages into type.

Paperless Fulfillment (CATS, EDI, ASN)
Chair: Molly Still Venezia, Director of Finance and Operations, Rutgers University Press. Representatives from CATS Pajamas and Unitech will hold a small group meeting where the newest directions for CATS, including the 4.1 upgrade, EDI, EDI invoicing, and other concerns will be addressed.

6:00-7:00 Closing Reception
Sponsored by The New York Times

7:00-? Closing Banquet

Sunday, June 30

7:30-9:00 Breakfast

2002 Program Committee
Ken Wissoker, Editor-in-Chief, Duke University Press, Chair
Peter Dougherty, Editor, Princeton University Press
Christine Dunn, Sales Manager, The MIT Press
Richard Eckersley, Designer, University of Nebraska Press
Marjorie Fowler, Electronic Projects Coordinator, University of North Carolina Press
Susan Harris, Director, Northwestern University Press
Susan Hausmann, Journals Manager, University of Texas Press
Christine Szuter, Director, University of Arizona Press
Molly Venezia, Chief Operations Officer, Rutgers University Press

Please contact annualmeeting@aaupnet.org with any questions.