2003 Annual Meeting Information
2003 Meeting Highlights
2003 Annual Meeting Program
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Session Tapes
Exhibitors
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SCHEDULE OF EVENTS
Saturday, June 21, 2003
9 am - 5pm Production Managers’ Meeting (separate registration)
9 am - 5pm Pre-Meeting Workshops (separate registration)
1) Fundraising for Non-Profit Publishers
2) Print on Demand
Sunday, June 22, 2003
9:00 am - 5:00 pm Production Managers’ Meeting (separate
registration)
9:00 am -12:30 pm AAUP Press Directors’ Meeting (separate
registration)
2:00-4:00 AAUP Annual Business Meeting
4:00-5:00 WISP Annual Business Meeting
4:00-6:00 pm Project MUSE® Business Meeting
Project MUSE® invites its collaborating publishers to a business meeting
to discuss new marketing strategies and policies for 2004 and 2005, and
to welcome new members. Project MUSE® is a distinguished online collection
of more than 200 peer-reviewed scholarly journals from more than 30 collaborating
not-for-profit publishers. More than 90% of Carnegie Level I research
libraries and 60% of Bachelor-Level Liberal Arts Colleges subscribe to
Project MUSE®, and nearly 20% of its subscribing institutions are
international. The meeting is open only to current members. Publishers
interested in joining Project MUSE® should contact Aileen McHugh,
Director of Electronic Publishing, Johns Hopkins University Press, at
410/516-6981 or amm@mail.press.jhu.edu, to set up a separate meeting at
AAUP.
5:00-6:00 Newcomers’ Reception
6:00-7:00 Reception
Sponsored by Thomson-Shore, Inc.
7:00-? Opening Banquet
The Search for Lewis and Clark
Speaker: James P. Ronda, H. G. Barnard Chair in Western American History,
University of Tulsa
Introduction: Carolyn Gilman, Curator, National Lewis and Clark Bicentennial
Exhibition, Missouri Historical Society
On June 20, 1803, President Thomas Jefferson drafted a mandate to Captain
Meriwether Lewis that stated, in part, "Beginning at the mouth of
the Missouri, you will take observations of latitude & longitude,
at all remarkable points." We gather 200 years later, also at the
mouth of the Missouri, to commemorate Lewis & Clark’s expedition
of discovery and to join James Ronda in examining the enduring importance
of this emblematic American story.
10:00-? Reception, sponsored by The Chronicle of Higher Education
Monday, June 23, 2003
7:30-9:00 Breakfast
9:00-10:15 Plenary
"We’re All in This Together"
Moderator: William Sisler, Director, Harvard
Speakers: Jack Cella, Manager, Seminary Coop Bookstore (Chicago); Paula
Kaufman, Past President, Association for Research Libraries, and University
Librarian, University of Illinois at Urbana-Champaign; David Shulenberger,
Provost, University of Kansas; Joseph Weixlmann, Provost, Saint Louis
University
"We" in this session includes a publisher, a bookseller, an
academic librarian, a university administrator, and a scholar/author —the
gamut of those who are involved in producing, distributing, supporting,
and using our books and journals. The goal is to set forth and share various
perspectives on changes in publishing, in academe, and in today’s
economy and culture at large.
10:45-12:00 Concurrent Sessions
Early Decision Meetings
Chair: Joan Catapano, Associate Director & Editor-in-Chief, Illinois
Panelists: Carol Kasper, Marketing Director, Chicago; Kathleen Ketterman,
Assistant Director & Marketing Manager, North Carolina; William P.
Sisler, Director, Harvard
How does an editor get a "green light" from colleagues to make
an offer, whether it is for an advance or final contract? Is there a meeting,
or is another system in place? What is put on paper? How much material
is shared with others? Who participates in the decision-making? How is
the initial publishing plan shaped? If there is disagreement, how is that
debate resolved? Is the initial plan ever revisited? If so, how?
Production’s Impact on the Bottom Line: or A
Press Can Only Spend What Production Leaves It
Chair: Lynn Werts, Associate Director/Prepress Manager, Florida
Panelists: Sandy Adams, Director of Publishing Operations, National Academies;
Deborah Bruner, Production & Design Manager, Cornell; Will Underwood,
Director, Kent State
Production budgets are usually the second-largest figure on the operating
statement. Economies in this department can free up money for other departments,
for personnel, or for capital investments. Keeping the cost of books sold
to a minimum can make and keep a press financially healthy. So, just how
do you do it?
Real-World Diversity: Guidelines and Goals for AAUP
Co-chairs: D. Kamili Anderson, Director, Howard; Cope Cumpston, Art
Director, Illinois
Panelists: Rachel Delaney, Northwestern; Jennifer Howard, Chicago; Manjit
Kaur, Nebraska
The Diversity Task Force will present the results of its two-year evaluation
of diversity issues, consisting of the definition of "diversity"
for AAUP member presses; the Handbook of Diversity Practices (written
by the Task Force); guidelines for recruitment and retention at university
presses. Where do we go from here?
*Bundled E-Journal Collections and Their Effect on
the Library Market: What’s the "Big Deal"?
Chair: Bill Breichner, Journals Manager, Johns Hopkins
Panelists: Alex Holzman, Director Designate, Temple, Paula Kaufman, Past
President, ARL, and University Librarian, University of Illinois at Urbana-Champaign;
David Shulenberger, Provost, University of Kansas
The emergence of electronic delivery of journal content has led to many
changes in publishers’ business models. One trend: publishers now
sell access to the electronic versions of their journal collections as
bundled databases. The purchasing licenses contain restrictive language
that discourages cancellations of individual titles. In addition, so-called
Big Deal arrangements from larger publishers have a significant effect
on overall library acquisitions budgets. This session discusses the various
models available in the marketplace from both the librarian’s and
the publisher’s perspective.
12:00-1:30 Lunch
Presentation of the AAUP Constituency Award
Speaker: R. Peter Milroy, Director, British Columbia/AAUP President
1:45-3:00 Concurrent Sessions
Seasonal List Planning
Chair: Marilyn Schwartz, Managing Editor, California
Panelists: Gary Dunham, Editorial Director, Nebraska; Ron Maner, Managing
Editor, North Carolina; Paul Adams, Marketing Director, Harvard
A look at the interdepartmental collaboration, horse trading, and compromise
involved in putting together a seasonal list, including editorial forecasting,
list and financial analyses, marketing input and catalog production, progress
chasing, and production planning.
Desktop Publishing: What’s New
Chair: Barbara Williams, B. Williams & Associates
Panelists: Sheila Barrett, Promotion Manager, Harvard; Walton Harris,
Production Coordinator & Designer, Georgia; Andy Vosburgh, Executive
Vice-President, Technology and Customer Care, Graphic World, Inc.
Most presses employ desktop publishing to one degree or another in design
and production and sales and marketing departments. What’s the current
state of the art? Are the new programs better than the tried and true?
Who is using In-Design, and what about Open Type Fonts? What tricks have
we learned that make the whole process work well?
*Departmental Cross Training
Chair: Peter Dougherty, Publisher, Princeton
Panelists: Suzanne Nichols, Director of Publications, Russell SageFoundation;
Alex Schwartz, Senior Editor, Economics, Business, and Law, Chicago; Jill
Shimabukuro, Design Manager, Chicago
Pressures to produce more with shrinking resources can lead to counterproductive
friction between departments. But what really matters most is the recognition
that cooperation can and must be actively nutured across and among departments--cooperation
that will bring about the single most important asset in relieving financial
pressures: successful books, published imaginatively. This session will
present "ethnographic" accounts of how success was achieved
on specific projects. The lessons to be drawn from these accounts will
emphasize the vital, yet all-too-often ignored, need for teamwork, cross-departmental
brainstorming, creative problem-solving, and (to borrow the title of a
famous book) "conceptual blockbusting."
Online Journal Pricing: A Roadmap through the Maze
Chair: Aileen McHugh, Director of Electronic Publishing, Project Muse
Panelists: Heather Joseph, President and CEO, BioOne; Rebecca McLeod,
Journals Manager, MIT; Patrick McCarthy, Associate University Librarian,
Saint Louis University
Despite its complexities, online delivery of journal content has created
new opportunities for not-for-profit publishers. This session examines
different online pricing strategies for individual and institutional markets,
as well as the opportunities for increasing revenues and reducing
costs. How can you realistically assess first-copy costs in
managing the shift from print to electronic versions? How can you predict
(through forecasting) or affect (through pricing and marketing) the changing
domestic and international audiences for online journals?
3:30-4:45 Concurrent Sessions
*The Art and Craft of Strategic Planning
Chair: Lynn Withey, Director, California
Presenter: Kathryn J. Deiss, Director, Strategic Learning Center, Chicago
Library System
Organizations that harness the power of strategic thinking are more likely
to succeed. But what does "strategic thinking" mean, and how
does it relate to planning? This presentation will involve several approaches,
from the more conventional to the more revolutionary. The dynamics of
planning processes and issues regarding evaluation and action planning
will also be addressed.
Book Marketing 101
Co-chairs: Mary Anderson, Associate Director/Marketing, Washington;
Mark Saunders, Assistant Director and Marketing Director, Virginia
Panelists: TBA
Hear an overview of the most essential tasks: what, how, when, who, where,
and why. This session is designed for newcomers to books marketing departments,
for experienced marketers new to publishing, and for staff in other departments
who want to better understand the essentials of marketing.
Managing Authors
Chair: Mary Francis, Acquisitions Editor, California
Panelists: Charlotte Gill, Sales Director, Yale; Paul Royster, Director,
Nebraska
From the first contact with acquisitions to the last request for marketing,
authors have many dealings with many staffers, sometimes over a period
of several years. How can we insure that our authors and we perform reliably,
professionally, and enthusiastically throughout this long process?
Content Management and Repurposing: Everyone Gets
to Play
Chair: Paul Murphy, Associate Director, Publications, RAND
Panelists: Laura Fillmore, President and Founder, Open Book Systems; Michael
Jensen, Director of Publishing Technologies, National Academies
Joining data together is growing easier, but the obstacles to achieving
the power of content management can still seem daunting. The key is to
articulate a model of likely needs and functions, to assess and implement
applications that fit that model, and then to insure that you capture
the right data and the right sorts of hooks between data sets. The panel
will discuss this paradigm and provide practical insights on startup,
challenges, and benefits of robust content management.
Sales Forecasts: Science, Art, or Guesswork?
Chair: Niko Pfund, Vice-President and Publisher, Academic Division,
Oxford
Panelists: Sandra Johnson, Marketing Manager, Nebraska; Karen Renner,
Marketing Manager, Missouri; Tina Weiner, Publishing Director, Yale
Accurate revenue forecasts are more important than ever. How and when
are sales forecasts and reforecasts done? What factors, internal and external,
affect sales forecasts—and which can we control? Where does sales
information come from, and who is involved in finalizing projections?
How realistic and accurate are forecasts? Panelists from presses of different
sizes will explore channel sales forecasts, product forecasts, frontlist/recent
backlist/deep backlist forecasts, and the assumptions and models used
employed for each type. They will reveal forecasts compared to actual
sales, and discuss initiatives developed to close gaps. Handouts will
be provided.
Using Type Well
Chair: Cope Cumpston, Art Director, Illinois
Panelists: Richard Eckersley, Designer, Nebraska; Charles Ellertson, Compositor,
Tseng Information Systems; Renate Gokl, Designer, Chicago
A look at what makes for good, readable books. What principles hold constant
regardless of fashion? How can designers honor these and adapt them intelligently
to the various demands of changing technologies, schedules, budgets, and
overall standards? What role should fashion play in design, year in and
year out? How do designers judge what is good work in varying contexts?
5:00-6:00 Focus Sessions
*Test Drive Strategic Planning!
Presenter: Kathryn J. Deiss, Director, Strategic Learning Center, Chicago
Library System
In this interactive session (follow-up to "The Art and Craft"),
participants will be guided through several aspects of the actual strategic
planning process. Participants’ interests will help shape the session,
which may employ classic elements such as visioning and environmental
scanning, unique methods such as scenario planning, and problems arising
from inferential thinking and over-reliance on past patterns. Issues regarding
staff involvement in the planning process will be included.
The New Digital Monticello: Reinterpreting a Historical
Typeface for the Computer Age Panelists: Chuck Creesy, Director,
Computing and Publishing Technologies, Princeton; Matthew Carter, Type
Designer, Carter & Cone Type, Inc.
Monticello, commissioned by Princeton in the 1940s for The Papers of Thomas
Jefferson, was a Linotype rendering of a typeface originally cut ca. 1800
by Binny & Ronaldson, American's first successful foundry, which had
close relations with our third president. Last year Princeton engaged
Matthew Carter to create a digital version of this font suitable for modern
printing technologies. Creesy will recount the 200-year history of the
typeface, and Carter will describe the process of giving it a new life.
Editors’ Roundtable
Presenters: Margaret Mahan, Managing Editor Emerita; Margaret Perkins,
Chief Manuscript Editor, Medical Journals Group; Anita Samen, Managing
Editor; all at Chicago
The fifteenth edition of the Chicago Manual of Style is coming soon! Members
of the editorial team who have worked on the most comprehensive revision
in twenty years give a preview of what is new to this edition, provide
insights into the revision process, and answer questions.
Launching a New Series
Chair: Clark Dougan, Senior Editor, Massachusetts
Panelists: Barbara Hanrahan, Director, Notre Dame; Kathleen Ketterman,
Assistant Director & Marketing Manager, North Carolina
One way to build lists, income, and reputation is through series. What
does it take to get a new series off the ground? Are there particular
academic areas in which series are more essential for list-building? How
does an editor convince colleagues that a series is worthwhile? What makes
a good series editor? What are the responsibilities of the series editor
and what are those of the in-house editor? What are the advantages and
disadvantages of setting up an advisory board? How is the faculty committee
informed about a new series? What are the various financial and publicity
models for getting a series successfully launched? What are realistic
time frames for assessing success or failure?
Fundraising Workshop: A Recap
Moderators: Joanna Hitchcock, Director, Texas; Sheila Leary, Outreach
Director, Wisconsin
Those who attended the Pre-Meeting Workshop will share handouts and comment
on the best ideas they took away from it. Those who did not attend may
ask questions about grant-writing and long-term development work.
Hot Demand for Cool Digital Content: Results from
NAP’s Online Digital Pricing Experiment
Presenter: Barbara Kline Pope, Executive Director, National Academies
Hear the final results of this unique Mellon-funded study, which was designed
to measure actual purchasing behavior of NAP’s Web customers in order
to determine the demand and optimal prices for their PDF-format scholarly
books (both as complete books and chapter by chapter). Results will be
shared not only about demand and pricing, but also about the true effects
of free text browsing, sampling online, and consumer perceptions of PDF
format vs. printed books.
6:30-8:30 Reception sponsored by The New York Review of Books
Tuesday, June 24, 2003
7:30-9:00 Breakfast
9:00-10:15 Concurrent Sessions
"Follow the Money"
Chair: Steve Maikowski, Director, NYU
Panelists: Neil Litt, Director of Editing, Design, and Production, Princeton;
Mark Saunders, Assistant Director and Marketing Director, Virginia; Stephen
Wrinn, Director, Kentucky, Linda Frech, Associate Director and CFO, U
of Missouri Press
In this variation on the classic "Follow the Book" panel,
presenters from each part of the publishing process focus on how decisions
ranging from contract terms (advances, subsidies, royalty structures)
to design specs to discounts and marketing plans affect the financial
outcome for a book. Ranging from royalties to remainders, from cost of
goods sold to write-offs, and from direct mail expenses to exhibit costs,
the panelists will reveal "best business and financial practices"
in each area of scholarly publishing.
Book & Jacket Show I: Judges on the AAUP Book,
Jacket, and Journal Show
Book Judges: Carl Zahn, Museum Publishing Partners, Boston: Kathy Fredrickson,
Studio Blue, Chicago
Jacket Judges: Daniel Pelavin, illustrator and typographic designer, New
York; Cedomir Kostovic, Professor of Art & Design, Southwest Missouri
State University
Book judges and jacket and cover judges will show slides and comment on
winning entries in all categories. Judges will explain selection criteria
and comment on visual trends.
Preparing Seasonal and Subject Catalogs: How and
Why
Chair: Mark Heineke, Scholarly Promotions Coordinator, Chicago
Panelists: Paul Adams, Marketing Director, Harvard; Laura Leichman, Publicity
Manager, Northwestern; Joe Weintraub, Direct Mail Manager, Chicago
A presentation of efficient methods for preparing catalogs quickly and
well: mapping the catalog, copy prep and editing, use of databases and
design templates, etc. The session will include perspectives on repurposing
copy and data for sales, data dissemination, publicity, Web content, and
public relations.
IT Roundtable
Moderator: Alphonse McDonald, Director of New Media & IT, Island
An open forum for discussing a wide array of topics and concerns, including
new technology requirements in various departments (especially production,
marketing, and IT), technology outsourcing vs. in-house development, and
cooperative research opportunities.
Is It a Trade Book Yet?
Chair: Scott Norton, Project Manager, California Natural History Guide
Series, California
Panelists: Jennifer Crewe, Editorial Director, Columbia; Beth Luey, Director,
Scholarly Publishing Program, Arizona State University, and author of
The Handbook for Academic Authors
This session focuses on developmental editing as a tool for broadening
the readership of scholarly books. What kinds of manuscripts are candidates
for developmental editing? What editing techniques are employed? How can
developmental opportunities be assessed—and financed? What kinds
of arrangements between acquisitions editor, author, and developmental
editor can be effective? What common mistakes should be avoided by the
publisher and editor? How does a revenue-minded editor address concerns
about the "dumbing down" of scholarly books for trade audiences?
Real experiences and experiments will be discussed.
Online (Journals) Production: Not a Free Ride
Chair: Rebecca Simon, Assistant Director for Journals Publishing, California
Panelists: Paul Arroyo, Electronic Publisher, Illinois; Bill Breichner,
Journals Manager, Johns Hopkins; Rebecca McLeod, Journals Manager, MIT
Now that almost all content is typeset from electronic
files, publishing online versions should simply involve one additional
(or one alternative) step, right? Wrong! Join us to examine the hidden
costs of electronic production. What kinds of expertise and equipment
do you need in order to publish online in-house? Is it pragmatic to outsource
certain elements of the process, or does outsourcing lead only to higher
costs, diminished income, and loss of control? Is "critical
mass" required before you can justify an in-house online operation?
As economic conditions in your locale and the wider world change, how
do you alter your strategy? Panelists chronicle the challenges (and changes)
at a variety of presses, from "the early days" in the mid-1990s
up to the present.
10:45-12:00 Concurrent Sessions
Books as Boomerangs, and Other Inventory Quirks
of Publishing
Chair:William C. Ackermann, Associate Director, Illinois
Panelists: Sam Giannakis, Operations Manager, Chicago; Fred Woodward,
Director, Kansas
This session will address inventory management strategies. How often should
you conduct a physical inventory? And are you adequately writing-down
the value of slow-moving books? What about title budgeting? How can you
avoid the high costs of overprinting? And what about remainders: should
you remainder excess stock on active titles? On OP titles? How can you
increase the likelihood that these books will remain nonreturnable?
Partners in Publicity: Authors, Acquisitions, and
Marketing
Chair: Barbara Briggs, Publicity Manager, New England
Panelists: : William Hamilton, Director, Hawaii ; Mary Gay Shipley, Owner,
That Bookstore, Blytheville, Ark.; Deidre Woods, Publicity Coordinator,
Wisconsin
If your Big Trade Book depends on high-profile publicity, is the author
willing and able to be a media star? If not, how can expectations be readjusted?
What about the specialized title whose author expects high-maintenance
publicity? How can you help authors conduct their own publicity?
Book & Jacket Show II: Book Show Judges On
Their Own Work
Book judges: Carl Zahn and Kathy Fredrickson
Jacket and cover judges: Daniel Pelavin and Cedomir Kostovic
Book judges and jacket judges will show slides and talk about their own
work.
How to Maximize Your Rights Income Through Interdepartmental
Cooperation
Chair: Vicky Wells, Rights & Contracts Manager, North Carolina
Panelists: Marjorie Fowler, Electronic Projects Coordinator, North Carolina;
Heather Lengyel, Rights and Contracts Manager, Johns Hopkins; Derek Krissof,
Acquisitions Editor, Georgia
Subsidiary rights sales can significantly increase income and distribution,
and rights managers rely on editors and production staff as indispensable
players in the game. Editorial staff are first (and most fully) aware
of a project’s content and "ability to travel." Recent
changes in technology have made production staff increasingly involved,
as rights managers discover that different clients have various requirements
for digital text and images. Panelists will explain how to improve your
process for licensing paperback reprint, serial, translation, audio, and
other rights to your content.
Assisting Your Journal Editors in Times of Declining
University Support
Chair: Debra Kaufman, Journals Editorial & Administrative Manager,
Duke
Panelists: Anne Marie Corrigan, Vice President/Journals, Toronto; Jennifer
Holberg, Editor, Pedagogy; Christopher Mooney, Editor, State Politics
& Policy Quarterly
As university budgets shrink, especially in the humanities, many journal
editors find themselves having to justify their editorial work and fighting
for office space and resources. At the same time, university presses are
under financial constraints, and commercial publishers are eager to lure
more journals into their folds. How can publishers and editors work together
to strengthen a journal’s scholarly impact and maintain its financial
viability?
12:00-1:30 Lunch
Speaker: Seetha Srinivasan, Director, Mississippi/AAUP President-elect
1:45-3:00 Concurrent Sessions
*Personnel I: A Perfect Fit: Strategies for Hiring
the Right Person the First Time
Moderator: Ann Lowry, Assistant Director & Journals Manager, Illinois
Presenter: Marilyn Lustgarten, SPHR, St. Louis
Continual evolution of publishing has created the need to modify traditional
and develop new staff positions. In addition, staff turnover is a constant.
Here press personnel join with an accredited Human Resources professional
to provide pragmatic information on all aspects of the hiring process:
writing the job description; recruiting and advertising; dealing with
applicants both internal and external; selecting, interviewing, and negotiating
with top candidates; and strategies for integrating new employees into
the organization.
Author Contracts: Essential Terms
Presenter: Daphne Ireland, Intellectual Property Manager, Princeton
The author contract is an operational centerpiece, affecting the acquisition
of a project, control of its schedule, and payment of royalties. How can
you insure that your standard contracts still cover all the bases in today’s
changing environment?
A Book By Its Cover
Chair: David K. Brown, Independent Sales Representative, mid-Atlantic
territory
Panelists: Jane Henderson, Book Editor, St. Louis Post-Dispatch; Glenda
Madden, Sales & Marketing Manager, New Mexico; Mary Gay Shipley, Owner,
That Bookstore, Blytheville, Ark.
We’ve heard from the Book and Jacket Show judges about which designs
work aesthetically for them. But how do jacket/cover designs affect sales?
Booksellers and sales managers evaluate the Show from their point of view.
Which jackets jump off the bookshelves, Web pages, and catalog pages?
How do jacket designs make or break a buying decision?
Online Marketing I: Reaching Audiences beyond Your
Website
Chair: Vanessa Vinarub, Internet Retail Manager, Harvard
Panelists/Roundtable: Lisa Biernbaum, former Merchandising Manager, Amazon
Books; Mark Saunders, Assistant Director and Marketing Director,Virginia/
Emily Arkin, Advertising and Web Manager, Harvard; Eric Maki,Internet
Marketing Manager, MIT Press; Dean Blobaum, Electronic Marketing Manager,
Chicago
How to generate awareness and sales from outside your own Website. This
session covers all forms of proactive, outward-reaching e-marketing, including
content delivery to vendors (sending bibliographic, descriptive content
and jackets to online booksellers and others), initiating cross-linking
with other sites, e-mail listserv development, and more. Bring your questions
and experiences.
"The Next Big Thing": Acquisitions Trends
from a Sales Perspective
Chair: Nancy Scott Jackson, Acquisitions Editor, Kansas
Panelists: Susan Donnelly, Sales Director, Harvard ; Alan Thomas, Editorial
Director, Humanities & Sciences, Chicago; Ken Wissoker, Editor-in-Chief,
Duke
An editor must always be alert to changes in academic fashion. As we monitor
sales in various disciplines and enthusiasm for books at academic meetings,
we assess where there is profound or growing silence and where there is
"buzz." At this session, editors will talk about what is fading
and what is now coming into focus. How do they respond to change, and
how do they explain to others the shift of emphasis?
3:30-4:45 Concurrent Sessions
*Personnel II: From Week 2 to the Going-Away Party
Moderator: Ann Lowry, Assistant Director & Journals Manager, Illinois
Presenter: Marilyn Lustgarten, SPHR, St. Louis
How to conduct performance evaluations; motivating; handling changes of
responsibility; initiating intra/interdepartmental transfers to avoid
burnout and/or to allow upward mobility; downsizing through layoffs; dismissals
for cause (including legal aspects); planning for retirements and transitional
periods.
Online Marketing II: Designing and Refining Your
Website
Chair: Eric Maki, Internet Marketing Manager, MIT
Panelists: Emily Arkin, Advertising and Web Manager, Harvard; Lisa Biernbaum,
former Merchandising Manager, Amazon Books; Dean Blobaum, Electronic Marketing
Manager, Chicago; Mark Saunders, Assistant Director and Marketing Director,
Virginia; Vanessa Vinarub, Internet Retail Manager, Harvard
How to sell and promote books from your own site. Learn how to design
effective home pages and book pages; create specialty sites on a book
or cluster of books; increase your traffic from Google and other search
engines. Discover how to use your press's site to meet other goals: for
publicity purposes, as an acquisitions tool, or to establish the identity
of the press as a publishing entity. Bring your questions and experiences.
Brainstorming in Disciplines: Synergy or Competition?
Chair: Jennifer Crewe, Editorial Director, Columbia
anelists: Laurie Matheson, Acquisitions Editor, Illinois; Ken Wissoker,
Editor-in-Chief, Duke; Lynne Withey, Director, California
Given changes in academic disciplines and interdisciplinary emphases,
how can two or more acquiring editors strengthen the offerings of a press,
instead of "stepping on each other’s toes" while vying
for the same projects?A director, an editor-in-chief, and an acquisitions
editor share their perspectives.
* Financials for Everyone
Presenters: William C. Ackermann, Associate Director, Illinois; Robbie
Dircks, Associate Director & CFO, North Carolina; Donna Shear, Director
& CFO, Northwestern, Kathryn Conrad, Marketing Director, Arizona
The financially frustrated, as well as the financially focused, here gather
to concentrate on the reports that can communicate a department’s
or the press’s financial situation to staff or other interested parties.
Former "Financials for Non-Financial People" AAUP workshop faculty
will distill the popular two-day program into a single information-packed
session.
Special Sales: Major New Revenue Channel? Or Time-
and-Labor-Intensive Pipedream?
Chair: Melissa Pitts, Marketing and Sales Manager, Toronto
Panelists: Dale Bennie, Assistant Director/Sales and Marketing, Oklahoma;
Ann Forstenzer, President, Forstenzer Associates (formerly Vice-President/Special
Markets, Millbrook Press); William Johnson, Associate Director/Special
Sales, Oxford
What are "special sales," and what is the potential of special
sales in increasing overall sales for academic publishers? Panelists from
academic publishing, trade publishing, and reference/young adult publishing
will discuss special sales strategies, planning, resources, and role in
a sales program. There will be a detailed discussion of channels of sales
(mail order, catalogers, corporate, associations, book fairs, and more),
budget and margin considerations, special sale materials, offers, and
account prospecting and management. The session will also address issues
of timing, time horizons for payoffs, staff, resources, and expectations.
5:00-6:00 Focus Sessions
Print-on-Demand Workshop Recap
Moderator: John Walsh, Assistant Director for Design & Production,
Harvard
Those who attended the pre-meeting workshop will review and share their
information; those who did not attend are welcome to ask questions.
Famous Designer Series: Willie Fleckhaus
Presenter: Cameron Poulter, Designer
The design work of Willie Fleckhaus is known in the field of magazines
and with the book publisher Suhrkamp Taschenbuch Verlag. His design for
the German magazine for teenagers, Twen, is perhaps the most pivotal.
His brilliant yet essentially typographic solutions to seemingly ordinary
texts have an enduring influence.
E-Publishing: Which Skills? Which Responsibilities?
Chair: David Sewell, Managing Editor, Electronic Imprint, Virginia
Panelists: William Kasdorf, President, Impressions Book & Journal
Services; Eileen Gardiner and Ronald Musto, Project Directors, HistoryE-Book
Project of the American Council of Learned Societies, Meagan Cooke,
Production Editor, Electronic Publishing Initiative @ Columbia (EPIC),
Columbia University Press
Whether it means "traditional" e-books or experimental media,
electronic publishing requires whole new sets of skills. With print books,
the allocation of responsibilities among authors, publishers, vendors,
and libraries is relatively fixed, whereas with e-publication, especially
of complex born-digital projects, those boundaries are in flux. This session
focuses on how the traditional roles of acquisitions, editorial, design,
and production may need to evolve, based on participants' experiences
with a variety of digital projects.
Generational Differences in List Building
Chair: Beverly Jarrett, Director, Missouri
Panelists: Kerry Callahan, Acquisitions Editor, Illinois; Douglas Mitchell,Executive
Editor, Chicago; Nancy Scott Jackson, Acquisitions Editor, Kansas
Some of us joined university presses decades ago, when manuscripts were
submitted to one press at a time, when editors had no income goals, and
when campus visits were essential to list building. A book’s contribution
to knowledge was an essential criterion in the decision-making process.
Editors new to the business today come into a highly competitive environment
where a book’s market worthiness and an editor’s income goals
are key measures of success. Younger editors may be more at home with
new technologies and the means that technology affords for researching
fields and contacting authors; they may also be more quickly deterred
by the enormous demands put upon them, and the need to know from the outset
what only years of experience can teach. Editors compare notes across
generations to explore what we might learn from one another.
Advertising & Exhibits Roundtable
Moderators: Glenda Madden, Sales & Marketing Manager, New Mexico;
Megan Scott, Marketing Manager, Iowa; Pat Soden, Director, Washington
With budgets tight, what are the best tips for saving money and maximizing
results? Several brief presentations will be followed by an opportunity
for all to share ideas and ask questions.
Journals Marketing: Pruning Your Perennials to
Make Way for the New
Moderator: Todd Carpenter, Journals Marketing Manager, Johns Hopkins
Journals are proliferating in number and rising in price. Potential subscribers
may be overwhelmed by the array of possibilities, and daunted by their
costs. How can we make the best use of traditional techniques (ads, exhibits,
direct mail) while devoting resources to online and other innovative marketing
techniques?
6:00-7:00 Reception
7:00-? Closing Banquet
Wednesday, June 25, 2003
7:30-9:00 Breakfast
2003 Program Committee
Ann Lowry,University of Illinois Press, Chair
Bill Breichner, The Johns Hopkins University Press
Marjorie Fowler, The University of North Carolina Press
Sheila Leary, University of Wisconsin Press
Steve Maikowski, New York University Press
Leslie Mitchner, Rutgers University Press
Marilyn Schwartz, University of California Press
Lynn Werts, University Press of Florida
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