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2004 Annual Meeting Information

2004 Highlights
2004 Program
2004 President's Talk
2004 Exhibitors
2004 Sponsors
2004 Minority Grant Program
2004 Constituency Award
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2004 Annual Meeting Program
Saturday, June 26 and Sunday, June 27

Introduction
Saturday, June 26
Sunday, June 27
Monday, June 28
Tuesday, June 29

Introduction

Welcome to Vancouver and the Year of the University Press!

University presses represent the very best in scholarly communication. We are the conduit for the research and creativity that emanate from the university and from the communities beyond it. Without our work, many voices would be silenced; much research would remain unknown.

Our annual meeting is a time to bring us together to highlight our successes, to learn from our failures, and to explore and create the future of university press publishing. We are a unique entity within the university and within the business world. Our driving force is the creation and dissemination of scholarly communication that meets the highest standards of publication. Our work, however, is not confined within the walls of academe; it extends to communities beyond it—to the business world, to the world of new and future technologies, and to the regions and cultural landscapes we serve.

When the committee met to develop this year’s program, we solicited ideas from the entire membership. Several themes became apparent:
- We love what we are doing (most days) and we know it is important work. We want our message to be heard.
- In turn, we want to hear from the world outside of the university press. The committee made a concerted effort to attract speakers from the worlds of business, technology, and academia.
- We also want to hear from those within the university press community who have not spoken at previous meetings. To this end, many of our speakers are making their first presentations at an annual meeting.
- Finally, we want to establish a forum for small presses. These presses face unique concerns because of their size, but they are also in a position to offer larger presses insights and solutions to problems. The sessions dedicated to small presses will address what we can all learn from one another.

May we learn, enjoy, and most important, have fun at this year’s annual meeting.

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Saturday, June 26, 2004

11 am – 6 pmRegistration

1:00-2:00AAUP Annual Business Meeting
All attendees are welcome to attend.

2:00-4:00Directors’ Forum
Chairs: Peter Givler, AAUP Executive Director, Seetha Srinivasan, AAUP President, Doug Armato, AAUP President-elect, Peter Milroy, AAUP Past President
The impetus for this forum came from the decisions to close the presses at Idaho and Northeastern. The focus will be not so much on what happened at these presses but on the lessons we can learn from what happened. Although there is no formal program for this session, we will explore such issues as signs that might spell trouble for administrators, possible ways to avert crises, and resources available to presses that see difficulties looming. A few years ago the board developed a list that enumerated the value of university presses. Out of this forum, perhaps we can develop a list of troublesome signs and
measures presses can take to ward off dire outcomes.
All meeting attendees are welcome to attend.

4:00-5:00Women in Scholarly Publishing (WISP) Annual Business Meeting

4:00-5:00Small Press Interest Group
A meeting open to all who have an interest in the life and times of small university presses. Tom Bacher (Purdue) will moderate a discussion addressing a range of subjects from fund-raising to cooperative ventures to the pros and cons of regional books-—all with a close focus on the unique culture of small-press publishing.

5:00-6:00Newcomers’ Reception

6:00-7:00Opening Reception, Sponsored by Thomson-Shore, Inc.

7:00-9:00Opening Banquet
Guest speaker: Brian Wright-McLeod (Dakota/Anishnabe), Toronto-based music journalist, visual artist, radio programmer, and author of the forthcoming book The Encyclopedia of Native Music.

Presentation of AAUP Constituency Award

10-MidnightReception, Sponsored by The Chronicle of Higher Education
Location: The Roof, The Fairmont Hotel Vancouver

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Sunday, June 27, 2004

7:30-9:00Breakfast

7:30-9:00Managing Editors’ Breakfast

9:00-10:15Plenary session

On Synthetic Technologies: The Book, The University, The Internet
Organizer: Peter Givler, Executive Director, AAUP
Presenter: Pauline Yu, President, American Council of Learned Societies
Respondent: Cathy N. Davidson, Vice Provost for Interdisciplinary Studies and Director of the John Hope Franklin Humanities Institute at Duke University
The evident artificiality of new technologies prompts us to look again at social forms we have come to think of as organic and natural. We have watched the internet and the digital realm develop with accelerating speed, but we grew up with the book and the university as fixed elements of our lives and careers. But all these social technologies came into being, are manufactured, and are, therefore, "synthetic". They are synthetic, also, in the sense that they aspire to combine simpler components into a more complex whole: ideally, they synthesize. The task now before us in scholarship and academic publishing is to find a working synthesis of these evolving technologies.

10:45-12:00Concurrent Sessions

Electronic Content Challenges I: Preparation and Presentation Options
Chair: Julie Steffen, Associate Journals Manager and Director, Astronomy Journals, University of Chicago Press
Panelists: Aileen McHugh, Electronic Publications Director, Project MUSE, Johns Hopkins University Press; Amy Brand, Director of Business Development, CrossRef; Erin McKean, Editor-in-Chief, US Dictionaries, Oxford University Press; David Ades, Director of Strategic Initiatives, eMeta Corporation
The first of two sessions on managing your electronic content, this session focuses on content preparation and presentation. How can you take raw materials through your publication process and maximize product value at the same time? What is the latest on linking to and from your content? How do you translate customer needs into sound and effective business models? Join us as we explore e-commerce opportunities, workflow case studies, and new developments in linking.

Who Will Replace Us? Growing the Next Generation of Publishers
Chair: Andrea Kwan, Advertising Manager and Promotion Manager, University of British Columbia Press
Panelists: Rowland Lorimer, Director, Master of Publishing Program and the Canadian Centre for Studies in Publishing, Simon Fraser University; Stephanie Medlock, Director Publishing Programs, Graham School of General Studies; Theresa May, Assistant Director and Editor-in-Chief, University of Texas Press
Experts from a degree-granting publishing program, a certificate-granting publishing program, and a fellowship program reveal ways to make university press publishing a satisfying and attractive career for our colleagues of the future.

Book Buying in North American Libraries: How Library Approval Plans Increase Purchasing Power
Chair: Pat Soden, Director, University of Washington Press
Panelists: Jackie Coats, Head of Monographic Acquisitions Section, University of Washington Libraries; Matt Naumann, Director of Marketing and Publisher Relations, Blackwell North America; David Swords, Vice-President International Division, Yankee Book Peddler, Inc.
Wholesalers form a critical link between university presses and their primary partners in scholarly communication, the academic research libraries. This session focuses on the process by which library approval plans are developed and titles are chosen and evaluated. Topics of discussion will include the market for revised dissertations, initial clothbound versus simultaneous cloth/paper publication, and the ratio of library budgets available for the purchase of monographs and serials.

Sales Task Force Engagement
Co-Chairs: Susan Donnelly, Sales Director, Harvard University Press; John Kessler, Sales Director, University of Chicago Press
Panelists: Dave Hamrick, Sales and Marketing Manager, University of Texas Press; Mike Donatelli, Sales Director, Johns Hopkins University Press
An AAUP task force has been at work evaluating ways for presses to work more effectively with all of their trading partners. Through conversations between members and a broad cross-section of customers the task force has explored a broad range of issues: returns percentage, frontlist buys, backlist models, coop, regional buys, communication. They have sought to gain knowledge on how presses, regardless of size, can better work with their trading partners, and how we all can publish and print wisely, market more effectively, and acquire more perceptively. In this focus session, task force members will give a brief report and seek questions from the audience to illuminate the task force’s work.

Teach Your Data to Talk Your Language
Chair: Steve Izma, Computing Systems Administrator, Wilfrid Laurier University Press
Presenters: Bob Oeste, Database Administrator & Programmer, The Johns Hopkins University Press; Hamish Cameron, Vice-President, Information Services, University of Toronto Press
Large- and medium-sized databases often come with query and reporting tools that make it difficult for anyone other than an IT expert to organize the data in new and useful ways. Some presses have developed methods for using more intuitive tools for this purpose. For example, some have set up automatic systems for generating nightly or weekly reports e-mailed to staff who need to keep up to date with sales, inventory, production schedules, etc. Other tools provide automatic copying of selected data from large databases, such as Oracle, TMS Bookmaster, and The Cat’s Pajamas, into applications more suited for use by non-experts. The panelists will discuss and demonstrate both commercially available tools, as well as internally developed methods.

Author-Supplied Artwork in the Digital Age
Chair: Holly Keller-Brohman, Editorial and Production Manager, University of British Columbia Press
Panelists: Gurvinder Batra, President of the Professional Publishing Group of TechBooks and Chief Technical Officer; Michael Duckworth, Executive Editor, University of Washington Press; Will Powers, Design and Production Manager, Minnesota Historical Society Press
Many authors are now submitting their artwork in a wide variety of digital formats. Often there is little or no documentation, the resolution is inadequate for print, or the content of the digital files is not up to printing standards. What can be done about this burgeoning problem, and who should pay to fix it? The panel goes beyond horror stories and attempts to provide realistic guidelines for resolving this thorny problem confronting every design and production department.

12:00-1:30Lunch
Speaker: Seetha Srinivasan, AAUP President/Director, University Press of Mississippi

1:45-3:00Concurrent Sessions

Electronic Content Challenges II: E Journal Host Service Options
Chair: October Ivins, Consultant, Digital Content and Access Solutions
Panelists: Janet Fisher, Director, US Client Management, Ingenta, Inc.; Michael J. Margotta, Director of Sales and Marketing, PP&F/ MetaPress; Julie Noblitt, Journal Manager, HighWire Press; Gary Rodrigues, Head of Sales and Marketing, Extenza e-Publishing Services
This second session explores the basic and advanced services developed for hosting e-journals. Both established and new vendors offer a collection of hosting options to publishers. These services provide administrative support in many areas, such as multiple sales channels; content management; electronic fulfillment; driving, measuring and reporting usage; branding and marketing; and integrating legacy or backfile content. Four vendors will help you understand these components of basic hosting as well as added cost options and customizable features. If you’re considering a hosting service, you'll not want to miss this informative session.

More for Your Money
Presenter: Teresa Bonner, Design Consultant
Small- to mid-size presses sometimes lack the resources of budget, space and/or staff, to launch and maintain a solid design program. This session will describe the model for outsourcing and upgrading design that is currently in use at Island Press, where all book and cover design is art directed by an off-site freelancer. Topics covered will include: typical design program ills and ways to cure them; how a team works together with members in different states; e-mail etiquette; how to facilitate remote design presentations and meetings; and how to broaden, improve, and stabilize the pool of freelance designers.

How Many Copies Shall We Print? The Economics of Long Runs to POD
Chair: John Walsh, Assistant Director for Design & Production, Harvard University Press
Panelists: William Clockel, Vice President Integrated Book Technology; Christopher Quinlan, Business Manager, Cornell University Press
The unyielding pressure to print fewer initial copies of a scholarly monograph is a constant challenge for most university presses. Print on demand (POD) is only part of the solution and it has evolved recently into a complex strategy best described as a three-step printing program in the life of the title. Production staff and vendors who specialize in this market speak to current challenges and methods for addressing how to achieve the most cost-effective approach to the problem.

City, State, and Regional Encyclopedias: Opportunities and Pitfalls
Chair: Marlie Wasserman, Director, Rutgers University Press
Panelists: Mark Simpson-Vos, Editor for Special Projects, University of North Carolina Press; Kelly Caudle, Managing Editor, The New Georgia Encyclopedia; Howard White, Harbour Publishing
Many presses, humanities councils, historical societies, and other entities are planning large localized reference works, in both print and electronic formats. Why are they taking on such projects at a time of tight money and marketplace uncertainty? What are the broad benefits, both financial and intellectual, of developing such references? This panel will address these issues from the viewpoints of various stakeholders.

Online Sales: Continued Growth, Continued Challenges
Chair: Dan Sayre, Publisher, Island Press
Panelists: Erik Goss, Senior Manager, Buyer, Amazon.com; Vanessa Vinarub, Internet Retail Manager, Harvard University Press
Online sales have continued to be a reliable source of revenue and even growth for many university presses despite a challenging sales climate over the past few years. This panel will discuss working with online vendors (both domestic and international), developing effective online sales and marketing campaigns to increase Web sales, and the eternal headaches of managing your data online. This will be a forum filled with ideas on how to find revenue in the virtual marketplace.

What to Tell Authors, What Not to Tell Authors, and How to Tell the Difference
Chair: William Germano, Vice-President and Publishing Director, Routledge
Panelists: Ken Wissoker, Editor-in-Chief, Duke University Press; Gita Manaktala, Promotions and Publicity Director, MIT Press; William Sisler, Director, Harvard University Press
Happy authors are all alike, and they let you do your job. But unhappy authors will call, e-mail, or just show up at your door. What do we tell them? What is good for authors to know (and what is not)? And who decides? The last part is easy. We each decide. Although we want the publishing process to be as transparent as possible, we also know we have to set limits. Four panelists-—covering editorial, publicity, marketing, and press administration—will speak to the question: How do we find a balance between encouragement and disclosure? Between tact and the awful truth? This session will focus on dilemmas familiar to anyone who has author contact and on the practical solutions of experienced publishers.

3:30-4:45Concurrent Sessions

Business Models for Electronic Content
Chair: Robert Shirrell, Journals Manager, University of Chicago Press
Panelists: Heidi MacGregor, Director, Publisher Relations, JSTOR; Aileen McHugh, Electronic Publications Director, Project MUSE, Johns Hopkins University Press, Mary Summerfield, Director of Business Development, University of Chicago Press
How far back do you go when converting print titles to electronic modes? What format(s) should you present? Can you do this work with in-house staff gradually, or is outsourcing more sensible? What are some pricing models, either for complete access or on a per-article basis?

Too Many Hats, Too Few Heads: The Smaller University Press
Chair: Barbara Hanrahan, Director, Notre Dame University Press
Panelists: Richard Brown, Director, Georgetown University Press; Joanne O’Hare, Director, University of Nevada Press; Greg Britton, Director, Minnesota Historical Society Press
Topics to be explored include the financial, administrative, personnel, acquisitions, marketing, and other adventures faced by presses with small seasonal lists and even smaller resources.

Book Show Review: A Designer’s Overview of Books and Journals
Chair: Nicole Hayward, Designer, University of California Press
Judges: Charles Nix, Chair of Communication Design, Parsons School of Design; Peter Cocking, Art Director, Douglas and McIntyre/Greystone Books
The book show judges will discuss the selected entries and show examples of their own work.

The Future(s) of Scholarly Publishing: The Conversation Continues
Chair: Penelope Kaiserlian, Director, University of Virginia Press
Panelists: Douglas Armato, Director, University of Minnesota Press; Jennifer Crewe, Editorial Director, Columbia University Press; Lynne Withey, Director, University of California Press
Respondent: Cathy N. Davidson, Vice Provost for Interdisciplinary Studies and Director of the John Hope Franklin Humanities Institute, Duke University
Recently scholars, scholarly societies, and scholarly publishers have been discussing a crisis in scholarly publishing, particularly the publication of the research that defines a discipline and helps scholars qualify for promotion and tenure. This panel will pick up the discussion of "The Futures of Scholarly Publishing" launched at the May 2003 American Council of Learned Societies meeting and continued at MLA, AHA, and other scholarly meetings. The panelists consider the current condition of monograph publishing, collaborations with scholarly societies, and various efforts to reinvent and revitalize the ways we publish scholarly research.

5:00-6:00Focus Sessions

Book Show Review: A Designer’s Overview of Jackets and Covers
Chair: Nicole Hayward, Designer, University of California Press
Judges: Gabriele Wilson, Book Designer, Alfred A. Knopf; Peter Buchanan-Smith, Co-Founder, Monday Morning
The jacket and cover judges will critique the selected entries and show examples of their own work.

Can You Be a Successful Publisher of Paperback Editions?
Moderator: Gary Dunham, Editor-in-Chief, University of Nebraska Press
A decade ago, after a hardcover book had sold through, publishers could successfully and bullishly issue a paperback. This roundtable discussion will explore how to cope with a variety of issues—price points, costing, chain buying patterns, in-house decision making processes, and others—that go into making a paperback decision in a new marketplace.

Size Matters—Or Does It?
Moderator: Greg Britton, Director, Minnesota Historical Society Press
This informal discussion will consider ways in which smaller university presses can use their size to their advantage. Audience participants will share examples of how their press's bantamweight size has worked in their favor in author, vendor, media, and bookseller relations, as well as with their parent institutions.

How Press-Wide Are Our Databases?
Chair: Chuck Creesy, Director of Computing and Publishing Technologies,
Princeton University Press
How are various presses doing in the race between acquiring increasing amounts of publication information and figuring out how to store it and re-use it? In a roundtable discussion we'll share our experiences of how well our systems work internally and how they interconnect with protocols like EDI and ONIX. We'll check out breakthroughs and bottlenecks of the past year: the highs, lows, and side-effects of our data-addicted profession.

Editor as Author
Chair: Ladette Randolph, Humanities Senior Editor, University of Nebraska Press
Panelists: Raphael Kadushin, Acquisitions Editor, University of Wisconsin Press; Lynne Withey, Director, University of California Press; Blake Edgar, Sponsoring Editor, University of California Press; Prasenjit Gupta, Acquisitions Editor, University of Iowa Press
This focus group seeks to bring together that subset of university press editors who are also published writers. The panel is intended as a starting point for a broad-ranging discussion of how editors who write manage a dual career focus; how much they choose to reveal their literary and scholarly side to the authors they are editing; how their experience in scholarly publishing helps or hinders their own writing projects; and the possible ethical questions raised by such a position in the industry.

AAUP Marketing Programs: How Can We Help You?
Moderator: Kathryn Conrad, Marketing Manager, University of Arizona Press and AAUP Board Member
Panelists: Rachel Weiss, Marketing Manager, AAUP; Heather Hart, Exhibits Manager, AAUP
Trying to stretch an ad budget? Wondering if that review copy to the Cleveland Plain Dealer was worth it? Want to promote a single title for course-adoption? Envying the Nielsen BookScan data available to commercial houses? AAUP can help! Staff will be on hand to discuss our marketing and sales programs, answer questions about the transition of the Exhibits Program, and invite suggestions for new programs and services.

6:30-8:30Reception at the Museum of Anthropology, Sponsored by The New York Review of Books

Dinner On Your Own!

Introduction | Saturday | Sunday | Monday | Tuesday |

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