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2005 Annual Meeting Program

Introduction | Thursday, June 16 | Friday, June 17 | Saturday, June 18 | Sunday, June 19

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Like our predecessors, the 2005 Program Committee attempted to identify the practical matters that most concern university presses. In these days of diminishing resources and eroding markets, we could not imagine an annual meeting that failed to address innovations for more efficiently managing our businesses, producing our books and journals, and disseminating scholarship to a broad range of readers. Sessions on such topics as budgeting and strategic planning, marketing on a shoestring, multitasking, outsourcing, and gauging sales trends will speak to the perennial challenges of doing more with less. 

Recalling Doug Armato’s spirited inaugural speech, we also wanted to address our mission as publishers of important scholarship and consider how that mission shapes our responsibilities and relationships within and beyond our universities. Sessions on the environmental impact of outsourcing, providing our publications to the print-disabled, partnering with libraries, and collaborating with foundations will discuss our practices as they relate to our principles. Sessions on management and career paths will have as much to say about passing the torch as they do about administrative styles. Several sessions, the plenaries especially, will ask us to consider the significance of our unique roles in fostering academic freedom and providing a forum for pioneering ideas and suppressed voices.

The committee added a new element to the session descriptions; each ends with a “who should attend” list that identifies the target groups for the session. We developed them as possibly helpful cues for selecting panels, but we want to emphasize that everyone is welcome at every panel.  

As so many program committees have said in the past, we hope that this year’s program gives you ample opportunity to share ideas, enjoy the company of publishing folk, and celebrate our shared commitment to university press publishing.

We look forward to seeing you in Philadelphia!

2005 AAUP Annual Meeting Program Committee
Janet Francendese, Temple University Press, Chair
Deborah Bruner, Cornell University Press
Holly Carver, University of Iowa Press
Laura Cerruti, University of California Press
Barbara Hanrahan, University of Notre Dame Press
Elizabeth Hu, University of British Columbia Press
Manjit Kaur, University of Nebraska Press
Robert Oppedisano, Fordham University Press

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9:00 am – 5:00 pmJournal Managers' Meeting CANCELLED

11:00 am – 6:00 pmRegistration

2:00 pm – 3:30 pm AAUP Annual Business Meeting
All attendees are welcome to attend.

3:30 pm – 4:30 pm        Strategic Planning for AAUP
In the coming year, the AAUP Board will undertake a new strategic plan for the Association. This will be an informal brainstorming session to solicit ideas from the membership. Directors are especially encouraged to attend, but the session is open to everyone.

4:00 pm – 5:00 pm Women in Scholarly Publishing (WISP) Meeting

5:00 – 6:00Newcomers’ Reception

6:00 – 7:00Opening Reception, Sponsored by Thomson-Shore, Inc.

7:00 – 9:00Opening Banquet
Guest speaker: Dana Gioia, Chairman, National Endowment for the Arts
Chairman Gioia is an internationally acclaimed poet, critic, educator, translator, anthologist, and former business executive. Among his authored books are, Can Poetry Matter? (1991), about the role of poetry in contemporary culture, and a collection of poems, Interrogations at Noon, which won the 2002 American Book Award. His anthology, Literature: An Introduction to Fiction, Poetry, and Drama, co-edited with X.J. Kennedy, is the best-selling college literary textbook in the United States. Trained in music, he was the classical music critic for San Francisco magazine for six years. He is a commentator for BBC radio and has written for The New Yorker, The Atlantic, The Washington Post Book World, The New York Times Book Review, Slate and The Hudson Review, among others. Gioia founded "Teaching Poetry," a conference dedicated to improving high school teaching of poetry, as well as the West Chester University Poetry Conference, the nation's largest annual all-poetry writing conference. Dana Gioia has taught as a visiting writer at Johns Hopkins University, Sarah Lawrence College, Colorado College, and Wesleyan University.

10 – MidnightReception, Sponsored by The Chronicle of Higher Education
Location: Top of the Tower

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7:30 – 9:00Breakfast

7:30 – 9:00       Managing Editors’ Breakfast
Manuscript editorial colleagues are welcome.

9:00 – 10:15Plenary session

The Politics of Publishing
Chair: Naomi Schneider (Executive Director, University of California Press)
Panelists: Eric Alterman (Professor of English, Brooklyn College, CUNY, and media columnist for The Nation), Peter Osnos (Publisher and Chief Executive of Public Affairs Books), Ellen Willis (Professor of Journalism and Mass Communication, New York University)
What unique responsibilities do university presses bear as a consequence of our commitment to disseminate scholarship?What are our responsibilities with regard to contributing to the public discourse on political matters? Do university presses tend to publish within a narrow band of political ideas, and if so, why? Should we regard ourselves as obligated to present ideas from all points across the political spectrum? Are we in particular responsible for representing points of view that are at odds with the so-called mainstream? What responsibilities do we bear as a result of our advocacy of academic freedom and free speech?

10:15 - 10:45Coffee Break in Exhibit Hall
Sponsored by BookSurge

10:45 - 12:00Concurrent Sessions

Printing in China: At What Cost?
Chair: Deborah Bruner (Director of Book Publishing, New Leaf Paper)
Panelists: Charlie Clark (Director, C&C Offset), Andrew Clarke (President, Asia Pacific Offset), Julia Fauci (Design and Production Manager, Northern Illinois University Press), Karen Schmidt (Production Manager, Getty Publications), Wai Man Yeung (Sales Representative, SNP Best-set Typesetter Ltd.)
China’s spectacular, explosive economic growth over the past two decades has dramatically depleted the country’s natural resources and produced skyrocketing rates of pollution. In fact, environmental degradation has contributed to significant public health problems, mass migration, economic loss, and social unrest. University presses that print in China to sustain their publishing programs should attend this session to examine how we contribute to China’s problems and how we can find ways to have a positive influence with our dollars.
Who should attend: directors, CFOs/business managers, and acquisitions editors are strongly encouraged to attend because of their level of decision-making in publishing programs. Production managers should also attend this session.

Librarians Meet the Press
Chair: Mary Summerfield (Director of Business Development and Planning, University of Chicago Press)
Panelists: Frank Immler (Chief Collection Development Officer, Samuel Paley Library, Temple University), Stephen Lehmannn (Humanities Bibliographer and Chair, Collection Development Council, Van Pelt Library, University of Pennsylvania), Marzenna Ostrowski (Collection Management Librarian, Bucks County Community College Library), Eric Pumroy (Director of Library Collection; Seymour Adelman Head of Special Collections, Information Services, Bryn Mawr College Bryn Mawr College)
Philadelphia-area librarians from a range of libraries discuss how and what they buy, and what they would like to see from us in the future.
Who should attend: acquisitions editors and marketing staff

Thinking the Unthinkable I: From Acquisitions to Marketing
Chair: Greg Britton (Director, Minnesota Historical Society Press)
Panelists: Glenda Madden (Sales and Marketing Manager, University of New Mexico Press), Jennifer L. Reichlin (Managing Editor, University of Georgia Press), Robert J. Sloan (Editorial Director, Indiana University Press)
As budgets and staff shrink while lists and expectations grow, university presses are forced to rethink traditional functions, processes, and outcomes. Three publishers consider the perils and possibilities of streamlining how they do their work.
Who should attend: managers and staff in acquisitions, production, and marketing

The Publicist as Multi-Tasker
Chairs: Dennis Lloyd (Assistant Marketing Manager and Publicity Director, University of Alabama Press)
Panelists: Barbara Briggs (Publicity and Subrights Manager, University Press of New England), Beth Chandler (Assistant Marketing Manager/Publicity and Exhibits, University of Missouri Press), Deidre Woods (Marketing Director, University of Iowa Press)
At smaller and mid-sized presses, marketing managers may be responsible for all facets of promoting books, in addition to the never-ending job of publicity. How do they juggle everything from departmental budgeting to tip sheets to news releases and book signings?
Who should attend: marketing (books and journals), directors

Inheriting a List: Blessing or Curse?
Chair: Liz Demers (Editor-in-Chief, University of Nebraska Press)
Panelists: John Byram (Associate Director and Editor-in-Chief, University Press of Florida), MaryKatherine Callaway (Director, Louisiana State University Press), Scot Danforth (Acquisitions Editor, University of Tennessee Press), Gary Dunham (Director, University of Nebraska Press)
What happens to a list when its editor/builder bequeaths it to a fresh editor? Panelists from both sides of this question discuss the diplomacies and challenges surrounding a change of editorship.
Who should attend: acquisitions editors

In Print: What Does It Mean?
Chair: Daphne Ireland (Intellectual Property Manager, Princeton University Press)
Panelists: Stephanie Vyce (Subsidiary Rights Manager, Harvard University Press)
In an era of print-on-demand and digital publishing, what does it mean for a title to be “in print”? What does it mean in terms of copyright for author and publisher? Issues of digital rights management will also be discussed.
Who should attend: inventory managers, managing editors, marketing personnel, those interested in digital publishing issues, contracts managers

Launching New Journals in the Current Publishing Climate: A Moonshot?
Chair: Erich Staib (Senior Acquisitions Editor, Journals Division, Duke University Press)
Panelists: Rebekah Darksmith (Journals Marketing Manager, University of California Press), Bob Persing (Head of Serials, University of Pennsylvania Libraries); Clydette Wantland (Journals Manager Designate, University of Illinois Press)
The barriers to launching start-up journals are high. Are they too high for U.S. university presses? This session identifies the barriers and looks at ways around (or over) them by giving examples of successes and failures.
Who should attend: journals managers, journals publishers, journals acquisition editors, directors of presses with journals programs

12:00-1:30Lunch
Speaker: Douglas Armato, AAUP President

1:45-3:00Concurrent Sessions

Reprints: They Ain’t What They Used To Be
Chair: Steve Maikowski (Director, New York University Press)
Panelists: Eric Halpern (Director, University of Pennsylvania Press), Patricia Hoefling (Marketing and Sales Director, University of Illinois Press), Neil Litt (Director of Editing, Design and Production, Princeton University Press), Joan O’Donnell (Customer Service Manager and Reprints Coordinator, Harvard University Press)
When did reprints get so complicated? How to decide when to put books into pure POD, outsource to short-run digital printers, or go with conventional sheet-fed printing? What are the margin, stock/availability, and cash-flow considerations? Panelists will also address: when to make cover and text corrections and how to factor in costs and overhead; how new market forces (used books, new return cycles, etc) create new sales patterns for different product types; who should be involved in the reprint process; new models for reprints of different kinds of books; reprint poker (hold ‘em and fold ‘em, or when and why holding F & G’s makes sense); contract and financial issues (including margin and markdown); and analysis of performance of the reprint program as a separate product group.
Who should attend: directors, marketing, production and business managers

Perpetuating the Press
Chair: Sam Giannakis (Operations Manager, University of Chicago Press Distribution Center)
Panelists: Susan Donnelly (Sales Director, Harvard University Press), Gary Dunham (Director, University of Nebraska Press), William A. Lindsay (Assistant Director and Chief Financial Officer, Harvard University Press), Meredith Morris-Babb (Director, University Press of Florida)
Focusing on our collective game plan rather than our mutual woes, panelists will rely on their experience with market and other outside influences to discuss the future of our industry from the perspective of distribution, marketing, editorial, and finance. The conversational format, comparable to presidential debates wherein the moderator poses questions to the panelists for their consideration and response, will encourage session attendees to participate.
Who should attend: directors, marketing staff, finance and operations staff, warehouse personnel

Lifecycle Publishing: Case Studies From Library-Press Collaborations
Panelists: Terry Ehling (Director of Electronic Publishing, Cornell University Library), Mahinder Kingra (Marketing Manager, Cornell University Press), and Peter Potter ( Associate Director and Editor-in-Chief, Penn State University Press)
Focusing on the emerging role of library as publisher, this session will discuss how libraries and university presses can partner to expand opportunities for affordable and creative scholarly communication. Topics to be discussed include emerging partnerships between two major academic research libraries and their university presses (Cornell and Penn State), entrepreneurial co-ventures for mid-tier and smaller UPs,  and co-development of Cornell’s innovative publishing software, DPubS (Digital Publishing System), which will provide authors, editors, and publishers with a more affordable way to capture, transform, distribute, and archive scholarly research on the web.
Who should attend: directors, CFOs/business managers, marketing staff, acquiring editors, production editors, production and design staff

Meet the Players I: An Open Forum with Barnes & Noble
Chair: Dave Hamrick (Sales and Marketing Manager, University of Texas Press)
Panelist: Joe Gonnella (Vice President of Inventory Management/Vendor Relations, Barnes and Noble)
Mr. Gonnella will discuss company trends and forecasts for this year and beyond, provide a global overview of the role university press books play within the B&N chain (sales and selection), discuss new company initiatives (including B&N Publishing), outline merchandizing opportunities, talk about recent trends at bn.com, and present data on fulfillment, distribution, book returns, and sell-through numbers. The last half hour of the panel will be an open Q&A period.
Who should attend: directors, marketing and sales managers

Thinking the Unthinkable II: Marketing Matters
Chair: Becky Brasington Clark (Marketing Director, Johns Hopkins University Press)
Panelists: Gina Armento Lindquist (Sales and Marketing Director, Georgetown University Press), Christopher Kelaher (Marketing Director and Senior Acquisitions Editor, Brookings Institution Press), Ann Merchant (Marketing Director, National Academies Press/Joseph Henry Press)
What if we did not go to BEA, and nothing happened except that we saved money? What if we did not do a print seasonal catalog? Or an ad in the NYROB? What if we limited trade galleys to 20? Said no to large author discounts? It’s time to think the unthinkable about how, when and even if we spend marketing and sales budgets by looking at realistic scenarios and hearing from those who have tested these chilly waters. The panelists will wrap up the session with one-minute war stories and invite attendees to offer their own experiences and observations.
Who should attend: sales and marketing staff, editors, business and financial managers

Journals and Professional Societies
Chair: Rebecca Simon (Assistant Director, Journals Division, University of California Press)
Panelists: Alta Anthony (Journals Subscription Manager, Johns Hopkins University Press), Debra Kaufman (Journals Editorial and Administrative Manager, Duke University Press), others TBA
An exploration of the best strategies for attracting and keeping society journals--from acquisitions to editorial office relations to marketing, production, and fulfillment.
Who should attend: journals publishers who deal with society journals

Managing Acquisitions
Co-chairs: Jennifer Crewe (Editorial Director, Columbia University Press) and Sheila Levine (Assistant Director, Book Division, University of California Press)
The co-chairs will lead a roundtable discussion among editors-in-chief about the challenges of managing editors, acquiring manuscripts, planning lists, and myriad other responsibilities in anticipation of next year’s workshop
Who should attend: current editors-in-chief

Balance or Perish: The Annual Budget
Chair: Chris Heiser (CFO, University of Chicago Press)
Panelists: Robbie Dircks (Associate Director and CFO, University of North Carolina Press), Molly Venezia (Chief Operations Officer, Rutgers University Press), Donna Shear (Director, Northwestern University Press)
Budget officers from large and small university presses provide guidance for navigating the annual budget.
Who should attend: directors and business managers

3:00 - 3:30Refreshment Break in Exhibit Hall

3:30 - 4:45Concurrent Sessions

Looking at Design: A Guide for Non-Designers
Chair: Maria Lindenfeldar (Book Designer, Princeton University Press)
Panelists: Peter Dougherty ( Director Designate, Princeton University Press), Jill Shimabukuro (Design Manager, University of Chicago Press), Cherie Westmoreland (Senior Book Designer, Duke University Press)
This session intends to demystify the design process and to facilitate communication among editors, marketing directors, and designers. Using slide comparisons, it aims to introduce editors and others to basic design concepts. In addition, the session will explore different approaches to concept development, revisions, and the approval process.
Who should attend: directors, acquisitions editors, marketing staff, design and production staff--anyone who wishes to learn more about design or participates in the design approval process at a press

Making the Best of the Press Review
Chair: Peter Milroy (Director, University of British Columbia Press)
Panelists: John Ackerman (Director, Cornell University Press), Eric Halpern (Director, University of Pennsylvania Press), Lynne Withey (Director, University of California Press)
Like academic departments, most university presses undergo peer review as part of the institutional quality assurance process. Too often this occurs as a response to a crisis. Whether the parent institution has a structured review process or a more ad hoc approach, the differences between assessing a publishing unit and an academic department are significant and difficult to communicate to administrators. Thus something that could facilitate constructive change while affirming the press’s value is often feared as a traumatic encounter. The panelists, all directors who have recent experience of a review, will discuss ways to insure that the process works in your press’s best interests, such as: proactively initiating a review, preparing for and conducting the review, making the best internal use of recommendations, and using the results to the best effect within the university.
Who should attend: directors, assistant/associate directors, CFOs/business managers, department managers

Integration of XML into the Composition Workflow
Chair: John Cronin (Senior Production Coordinator, University of California Press)
Panelists: Dan Barker (Electronic Publication Engineer, Oxford University Press-U.K.), Nancy Hoagland (Editorial, Design and Production Director, Academic, Medical and Professional Books, Oxford University Press), Byron Laws (Director of Sales, Professional Publishing Group, TechBooks), David Alan Rech (Director of Publisher Services, Scribe), others TBA
XML is a much talked about method for creating journals and books that have a life beyond the world of print. The buzz word is “re-purposing,” and the end result is a searchable document that goes beyond the capabilities of print. Should you code up-front or retrofit your document? What are the benefits, the pitfalls, and the costs? A panel of experts will discuss these issues in light of their varied experience.
Who should attend: book and journal production staff and anyone interested in XML and composition issues

Business Models for Digital Publishing
Chair: Mark Saunders (Marketing Director, University of Virginia Press)
Panelists: Aileen McHugh (Director of Project Muse, Johns Hopkins University Press), Ron Musto and Eileen Gardiner (Directors, ACLS History E-book Project), Rebecca Simon (Assistant Director for Journals Publishing, University of California Press, publisher of AnthroSource), Kate Wittenberg (Director, Electronic Publishing Initiative at Columbia [EPIC], which publishes the Gutenberg-e project, CIAO, and Earthscape)
As money from major foundations shifts its focus toward sustainability rather than experimentation, the importance of workable business models increases. The Open Access movement adds another element to the mix—when does Open Access work and where does the revenue come from? What other models are available and how do we evaluate them?
Who should attend: managers and directors, those interested in digital publishing issues, business managers and CFOs, journals personnel

The Philosophy of Copyediting in the Age of Multitasking and Outsourcing
Chair: Mark Reschke (Supervising Senior Manuscript Editor, University of Chicago Press, Journals Division)
Panelists: Kelly Carroll (Executive Managing Editor, American Journal of Bioethics), Rob Dilworth (Senior Managing Editor, Journals Division, Duke University Press), Noreen O’Connor-Abel (Project Editor, University of Pennsylvania Press), Lys Ann (Shore) Weiss (Editor and Indexer, Post Hoc Academic Publishing Services)
With rapid changes in technology and increased financial pressures, some copyeditors find themselves doubling as typesetters, shifting focus from fastidious hands-on editing to harried project management, or moving from in-house team member to isolated contract worker. As their work becomes more of a technical skill and less of a craft, and as economic realities put a squeeze on resources available to devote to pure copyediting, how do copy editors perceive the value inherent in their art, and how do they adjust to their changing environment while maintaining job satisfaction?
Who should attend: managing editors, manuscript editors

Trends in Book Coverage
Chair: Mary Kate Maco (Director, Trade Publicity, Harvard University Press)
Panelists: Eric Banks ( Editor-in-Chief , Bookforum), Leo Carey (Deputy Books Editor, The New Yorker), Meghan O’Rourke (Culture Editor, Slate), Amy Salit (Producer, NPR’s “Fresh Air”), Bob Silvers (Editor, New York Review of Books), Sam Tanenhaus (Editor, The New York Times Book Review)
What do media look for? Are there differences between newspapers, magazines, websites? What are the criteria for scope, selection, focus? What strategies would increase review coverage from reviewers and review editors?
Who should attend: publicists and publicity managers, ad/promotions managers, sales/marketing managers, editors, directors

5:00-6:00Focus Sessions

Reality Publishing: Marketing Meets Editorial, En Garde!
Chair and Player: Glenda Madden (Sales and Marketing Manager, University of New Mexico Press)
Player: Ann Regan (Managing Editor, Minnesota Historical Society Press)
An author asks for a full-page ad in the New Yorker for her 600-page study of labor practices in a mid-western town (1875-1889), and her acquisitions editor champions the idea. Marketing is less than enthusiastic. The perennial tensions between marketing and acquisitions unfold once again. Join the chair and players in laughing, for once, at our all-to-predictable behavior. Or is it?
Who should attend: staff at any level of marketing and acquisitions, directors

Interview with a Packager
Interviewer: Scott Norton (Developmental Editor and Project Manager for Science, University of California Press)
Packager: Joanne Bowser (Project Manager, TechBooks, Inc.)
What or who is a Packager? What services do they offer? When is working with a packager better than keeping a job in-house? How can a press maintain production values when outsourcing? Scott Norton sends out twenty scholarly science books a year, about half of them to TechBooks, Inc. After outlining the tradeoffs inherent in working with three kinds of packagers, Scott will interview Joann Bowser, his frontline project editor at one packaging company, for practical advice about how a scholarly press can best harness the power of outsourcing.
Who should attend: managing editors, production managers, journals managers, anyone interested in meeting a packager and finding out more about them

Publisher Alley Demonstration
Chair: Jennifer Goodrich (Director of Operations, Publisher Alley)
Traditionally publishers have sold books to wholesalers without knowing where and how their titles sold from there. Now, Publisher Alley makes it possible to analyze front-list and backlist sales by channel, research competitors’ titles, run pricing studies, evaluate acquisitions, tailor marketing activities, improve first print and reprint decisions, and more. Join our demo and panel discussion of version 2 to learn how your colleagues are using this “indispensable tool.”
Who should attend: business and marketing/sales managers, editors, directors

Becoming a Manager
Discussants: Mary Lenn Dixon (Editor-in-Chief, Texas A&M University Press) and Meredith Morris-Babb (Director, University Press of Florida)
Many of us in university press publishing have moved into management positions without any formal training or preparation before taking on our new responsibilities. What do managers need to know, and what resources can we tap to minimize the false starts and bruised relationships that result from a trial-and-error approach?
Who should attend: anyone starting or aspiring to a management role

Supplying Textbooks to the Print-Disabled
Chair: Gaeir Dietrich (High Tech Centre Training Unit, California Community Colleges)
All publishers of instructional materials, including university presses, are coming under increasing pressure to provide “accessible books” to students with print disabilities. Several states have passed legislation that requires publishers to provide materials upon request, often at no charge. This non-technical session will cover the basics of what exactly is an accessible e-book, how they are being used by students, how best to respond to a request, and how to make the situation work to a publisher’s advantage.
Who should attend: anyone involved with or interested in supplying alternative versions of texts to students or institutions

6:30-8:30Reception, Sponsored by The New York Review of Books and Princeton University Press†
Sponsored by the New York Review of Books and Princeton University Press
Warden Garden at the University of Pennsylvania Museum of Archaeology and Anthropology

† Celebrating 100 Years of Excellence: Princeton University Press 1905-2005

It all began atop a drugstore in Princeton, New Jersey, in November 1905. From its modest beginnings, Princeton University Press has become one of the world's most important scholarly publishers, embracing a wealth of disciplines that have enriched the cultural, academic, and scientific landscape. As part of its celebration, Princeton has published a commemorative book entitled A Century in Books: Princeton University Press 1905-2005. After a short introductory history, the book highlights 100 of the Press's most distinguished books and presents commissioned essays by five key scholars. Complimentary copies will be available to interested AAUP members the registration desk. On Friday evening, Princeton and The New York Review of Books will co-host a reception. We invite you to join us in toasting Princeton University Press on its centenary!

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Introduction | Thursday, June 16 | Friday, June 17 | Saturday, June 18 | Sunday, June 19