2005 Annual Meeting Program
Thursday, June 16 | Friday, June 17 | Saturday, June 18 | Sunday, June 19
Order Session Recordings
7:30-9:00 Breakfast
7:30-9:00Journals Breakfast
9:00-10:15Plenary Session
New Trends in Academic Publishing
Chair: Joan Catapano (Editor-in-Chief, University of Illinois Press)
Panelists: Dwight McBride (Leon Forrest Professor and Department Chair, Department of African American Studies, Northwestern University), Robert Scholes (Research Professor of Modern Culture and Media, Brown University, and Past President of the Modern Language Association), Nancy Tuana (Dupont/Class of 1949 Professor of Philosophy and Director, Rock Ethics Institute, Penn State University)
A panel of scholars will discuss “the next big idea” in their areas of scholarship.
10:15-10:45Coffee Break in Exhibit Hall
10:45-12:00Concurrent Sessions
Print on Demand/Short Run Digital Printing: Getting the Best Book Possible
Chair: Sara Sauers (Designer and Promotions Manager, University of Iowa Press)
Panelists: Don Leeper (President, BookMobile), Pete Merrill-Oldham (Director of Marketing and Sales, Acme Bookbinding), Will Powers (Design and Production Manager, Minnesota Historical Society Press)
From new paper and cloth editions to facsimile reprints of out-of-print books, short run digital printing has become an option for more and more university presses. How can we incorporate this technology and maintain high production values? This panel will discuss the materials and aesthetics involved in getting a better POD/SRDP book and will take a look at the future of this technology.
Who should attend:
Design and production staff, sales staff, those making decisions about SRDP and POD editions
Digital Art Handling
Chair: Dimitri Karetnikov (Illustration Specialist, Princeton University Press)
Panelists: Michael Brehm (Assistant Design Manager, University of Chicago Press), Julia Fauci (Design and Production Manager, Northern Illinois University Press), David Graham (Production Manager, University Press of Florida), Alison Kalett (History Editor, Cornell University Press)
Is a picture worth 1,000 words? Many authors—empowered by Word, PowerPoint, and a host of other applications—think so, as evidenced in recent years by a steady influx of author-generated art. Wrestling with aesthetic and digital shortcomings of this art is the task of design, production, and editorial staff. How can quality and consistency be maintained? Where in the process should this be addressed? Should the editorial staff know the basics of digital art and proactively encourage authors to follow art guidelines? Should the design staff fix authors’ art? The panelists will address these questions and discuss strategies for evaluating and processing art.
Who should attend: book and journals production staff, editorial assistants who traffic art with authors, acquiring/managing/production/editors and anyone else involved in handling digital art.
N.B. A technical workshop for handling/processing digital art will be held at the production managers meeting immediately preceding the general meeting.
Organizational Models for Digital Publishing
Chair: Laura Cerruti (Acquisitions Editor, University of California Press)
Panelists: Emily R. Mobley (Esther Ellis Norton Distinguished Professor in Library Science, Purdue University), David Sewell (Editorial and Technical Manager, Electronic Imprint, The University of Virginia Press),
David Southern (Journals Editorial and Managing Editor, Carlyle Letters, Duke University Press),
Wendy Queen (Manager of Publishing Technologies, Project Muse, The Johns Hopkins University Press)
How do university presses with limited resources organize workflow for digital publishing projects? Should those involved in print projects be reassigned to digital projects? Should new staff with technical skills be brought in house? What are the challenges and benefits of training existing staff, hiring (and paying for!) technical staff, outsourcing, and partnerships with library and/or campus departments? How do we restructure our organizations to handle this new kind of publishing?
Who should attend: managers and directors, those interested in digital publishing issues, journals personnel
Reconsidering Textbooks: Course Adoption Marketing Strategies
Chair: Joe Weintraub (Direct Marketing Manager, University of Chicago Press)
Panelists: Scott Burns (Marketing and Sales Director, Higher Education Group, Oxford University Press), Charles Harlich (Manager, Princeton University Bookstore), Eric van Rijn (Exhibit and Text Promotion Manager, University of California Press)
Where we are now. Presses report on sales, marketing effectiveness for classic “supplementary books” as well as pure course adoption titles. Marketing/selling—direct mail; e-mail/listserv/web strategies. What works? What doesn’t? What is the impact of used book/eBay student buy arounds? Prospects for licensing/course pack/custom publishing. Acquiring for course adoptions: is front- to backlist migration still working? What are the fields to cultivate or avoid?
Who should attend: sales and marketing managers, direct mail and text promotion staff, editors, business managers
The Changing Face of Page Layout in Journals: InDesign
Chair: Debra Kaufman (Journals Editorial and Administrative Manager, Duke University Press)
Panelists: Brian Beer (Advertising Manager and Direct Mail Coordinator, Penn State University Press), Allison Belan (Assistant Production Manager, Journals Division, Duke University Press), Charles Ellertson (Compositor, Cofounder, Tseng Typesetting)
We’ll hear from one panelist who uses InDesign in marketing, one who organized a departmental switch to InDesign, and one who is looking at InDesign’s future possibilities for typography.
Who should attend: books and journalsproduction managers, project/production editors, designers
Managing Growth
Chair: Elizabeth Hu (Assistant Director, Finance, University of British Columbia Press)
Panelists: Molly Venezia (Chief Operating Officer, Rutgers University Press)
Expanding our publishing programs seems to be the way to increase revenue, but how does growth affect the physical and fiscal fitness of the press? How do we sustain growth, and how do we determine optimal size?
Who should attend: directors, CFOs/business managers, department managers, acquisitions editors.
12:00-1:30Lunch
Guest Speaker: Lynne Withey, AAUP President-elect
1:45-3:00Concurrent Sessions
Meet the Players II: An Open Forum with Borders
Chair: Dave Hamrick (Sales and Marketing Manager, University of Texas Press)
Panelist: Bill Nasshan (Senior Vice President, Trade Books, Borders)
Mr. Nasshan will discuss company trends and forecasts for this year and beyond, provide a global overview of the role university press books play within the Borders chain (sales and selection), discuss new company initiatives, outline merchandizing opportunities, talk about recent on-line trends, and present data on fulfillment, distribution, book returns, and sell-through numbers. The last half hour of the panel will be an open Q&A period.
Who should attend: directors, marketing and sales managers
Book Show Review: Two of the Judges Present their Work
Chair: John Langston (Art Director, University Press of Mississippi)
Panelists: Archie Ferguson (Senior Designer, Pantheon Press), Richard Howorth (independent bookseller, Square Books, Oxford, MS and Past President of the American Booksellers Association), Andrew Hughes (Vice President, Production and Design, Knopf Publishing Group, Random House, Inc.), Dana Sloan (Senior Designer, Simon and Schuster)
The book show judges will discuss selected entries and their overall impressions of the show.
Who should attend: designers and production staff as well as anyone else interested in design
Beyond Mellon: How University Presses Work with Foundations and Other Grantmakers
Chair: Mark Sidel (formerly a program officer at the Ford Foundation, now Associate Professor of Law, University of Iowa)
Panelists: Camille Crittenden (Associate Director for Development and Public Relations, University of California Press), Michael Duckworth (Executive Editor, University of Washington Press), Mark Sidel
The panelists will discuss university press initiatives to collaborate with private foundations and other grant-making agencies beyond the well known Mellon initiatives as well as changes in the philanthropic environment of interest to the scholarly publishing community.
Who should attend: directors, acquisitions editors, development officers (whether or not their presses are already actively working with grant-makers)
On-Line Opportunities: The View from Amazon, Ebrary, and Google
Chair: Philip Pochoda (Director, University of Michigan Press)
Panelists: Bill Carr (Director, Digital Content, Amazon), Chris Palma (Vice President of Content Development, Ebrary), Tom Turvey (Director of Strategic Partner Development, Web Search, and Syndication, Google)
The panelists will describe what’s available and what’s new with their on-line programs and indicate what developments and opportunities they see in this hottest of publishing areas. The audience will have a chance to ask questions in an informal setting.
Who should attend: marketing staff, rights managers, and those interested in electronic publishing issues
The Young and the Restless?
Chair: William M. Hammell (Assistant Editor, Temple University Press)
Panelists: Walter Biggins (Assistant Editor, University Press of Mississippi), Andrea Brusca (Publishing Assistant, Georgetown University Press), Laura Giuliani (Marketing Assistant, University of Pennsylvania Press)
Junior staff members working in various press departments discuss life near the bottom of the publishing ladder and examine the particularities of career advancement (and sometimes career inertia) in university presses large and small.
Who should attend: junior staff in any department, department managers
An Update on Fulfillment Databases for Journals
Chair: Hilary Attfield (Journals Manager, University of West Virginia Press)
Panelists:
Alta Anthony (Journals Subscription Manager, the Johns Hopkins University Press), Abbie Hiscox (Journals Circulation Manager, MIT Press), Paul Russell (EclipseNet)
Who is using what and with what degree of success? Several presses have been experimenting with fulfillment databases. We have heard many stories about bad outcomes, but we haven't heard a good overview of what people are continuing to use in the long term. This session will be devoted largely to Eclipse software. Alta Anthony and Abbie Hiscox will give a joint presentation on their experiences, positive and negative, with this software. Paul Russell, head of the development team of EclipseNet (now called Think Subscription) will be available to answer technical questions.
Who should attend: journals fulfillment/circulation managers, journals managers, journals marketing managers, journals business managers
Publishing for the Americas
Chair: Peter Givler (Executive Director, AAUP)
Panelists: Douglas Armato (Director, University of Minnesota Press), Sayri Karp (Director, Editorial Universitaria, Universidad de Guadlajara), Irene Vilar (Series Editor, The Americas, University of Wisconsin Press), others TBA
The population of the United States now includes 35 to 40 million people whose primary language is Spanish; this population is only slightly larger than Mexico City’s. Publishers and editors discuss publishing for speakers of Spanish in the Americas.
Who should attend: directors, marketing managers, acquisitions managers and editors and subrights managers
3:00-3:30Refreshment Break in Exhibit Hall
3:30-4:45Concurrent Sessions
Book Show Review: A Designer's Overview of Jackets and Covers
Chair: John Langston (Art Director, University Press of Mississippi)
Panelists: Archie Ferguson (Senior Designer, Pantheon Press) and Dana Sloan (Senior Designer, Simon and Schuster)
The two designer/jurors will present their own work.
Who should attend: designers and production staff as well as anyone else interested in design
Taking Stock of Risk: What Commercial and University Press Publishers Can Learn from Each Other
Chair: Micah Kleit (Senior Acquisitions Editor, Temple University Press)
Panelists: Colleen Lanick (Publicity Manager, MIT Press), William Murphy (Senior Editor, The Modern Library/Random House, Inc.), Timothy Bartlett (Senior Editor, Trade Division, Oxford University Press)
This panel will explore the common perils of university presses and commercial houses, including the risks of discovering and nurturing new authors. Acknowledging that we describe risk differently, are there ways of sharing the risk?
Who should attend: acquisitions editors and managers
Accounting 101: Managing Book Subsidies
Chair: Arden Ford (Business Manager, McGill Queens University Press)
Panelists: TBA
Presses have different ways of capturing subsidies in their financial models. The short- and long-term financial implications for inventory and cost of books sold will depend on the treatment of these subsidies.
Who should attend: business, production, acquisitions managers
Out-Sourced and Off-Shore: Profits, Pitfalls, and Politics
Chair: Charles Ault (Director of Production and Electronic Publishing, Temple University Press)
Panelists: Lynne Andersson (Assistant Professor, Fox School of Business and Management, Temple University), Anita Gupta (Senior Vice President and Co-founder, TechBooks), David Rech (Director of Publisher Services, Scribe), others TBA
University presses have outsourced parts of their operations for years, primarily to domestic vendors including printers, binders, typesetters, and a cottage industry of freelance editors and designers. Even the full-service outfits we have used have tended to be in the United States. Now, however, we have more out-sourcing choices. Many vendors are offering a wider range of low-cost off-shore services. Panelists will review the history of domestic and foreign outsourcing and grapple with its political, practical and fiscal implications.
Who should attend: production, editorial, and design staff, directors, CFOs/business managers, acquisitions editors
The Monograph Isn't Dead--Yet: Thinking Beyond the Book
Chair: Thomas Bacher (Director, Purdue University Press)
Panelists:
Nathan MacBrien (Publications Director, International and Area Studies, University of California),
Stephen Rhind-Tutt (President, Alexander Street Press), Saskia DeVries (Director, Amsterdam University Press)
As libraries continue to slash their book budgets and consolidate purchasing, presses look for new, cost-effective ways of publishing this endangered species. What do libraries and end-users want from “beyond the book”? What are the costs and benefits of short-run printing, e-books, books with CDs, DVDs, or ancillary Websites and scholarly portals? Should books, journals, and other electronic materials become more interactive, and, if so, how? What is desired, and what is possible? What are some of the challenges (budgets, faculty buy-in, costs) to any project that would involve producing and distributing academic content in non-book formats?
Who should attend: management, acquisitions, editorial, production, and marketing personnel
My Impact Factor Is Bigger than Your Impact Factor
Chair: Helen Barksy Atkins (Journal Manager, Highwire Press)
Panelists: TBA
What impact factors really mean and how we should or should not use them.
Who should attend: journals managers, electronic publication directors/managers, journals marketing managers, any one interested in electronic publishing or is involved in electronic publishing
Book Sales and Independent Stores
Chair: Laura Waldron (Marketing Director, University of Pennsylvania)
Panelists: Ann-Marie Anderson (Marketing Director, Temple University Press),
Shiloh Hopwood (Doylestown Bookshop), Choti Weiler (Philadelphia Museum of Art Bookstore)
Annual state of the industry report on trends, what’s working, what’s not, what’s needed, what we need to know that we don’t know or have forgotten. The heart of the session will be Q&A with bookstore owners/managers.
Who should attend: marketing and sales managers, business managers
5:00-6:00Focus Sessions
Managing the Author: A Role-Playing Session
Chair: Holly Carver (Director, University of Iowa Press)
The Players: Gary Dunham (Director, University of Nebraska Press) as the diffident editor and Clark Whitehorn (Publications Manager, Montana Historical Society) as the frequently rejected author
Two of Nebraska’s most irrepressible editors are reunited in this drama of long-suffering publishers, misunderstood authors, thousand-page manuscripts, whimsical tenure decisions, and cranky editorial boards.
Who should attend: directors, acquisitions editors, marketing and publicity staff, production staff
Interview with a Copyeditor
Interviewer: Beth Ina (Managing Editor, University of Nebraska Press)
Copyeditor: Ruth Melville (freelance copyeditor)
A discussion between a copyeditor and managing editor. Topics of conversation will include: how the role of the copyeditor has changed over the years, particularly with the advent of electronic editing; the benefits and pitfalls of freelancing; what, exactly, “light edit” means in relation to the reality of schedules and the quality of manuscripts; the level of preparation copyeditors prefer in the manuscripts sent to them; whether and when feedback (from either the press or the copyeditor) is appropriate and the best way to deliver it; stories of horror and triumph—and more.
Who should attend: copyeditors, managing editors, project editors, writers, anyone who is interested in copyediting or works with copyeditors.
Eloquence and Quality Solutions: The Conversation Continues
Moderator: Fran Toolan (President, Quality Solutions)
Panelists: Lain Adkins ( (Manager, Books Division, University of Chicago Press), Doug Cheney (Vice President, Product Master, Barnes & Noble)
Users and others interested in this title-management program will have the opportunity to share information with each other and garner advice from the company’s president.
Who should attend: anyone involved with data management—from acquisitions to business to IT
Public Speaking
Presenter: Camille Crittenden (Development and Public Relations, University of California)
This is a how-to session for preparing, delivering and improving presentations.
Who should attend: all are welcome
Interview with a Scholar
Discussants: Peter Dougherty (Group Publisher, Social Sciences, Princeton University Press), Lindsay Waters (Executive Editor, Harvard University Press)
Publishers as scholars, in conversation.
Who should attend: anyone interested in how doing scholarship can enhance our skills in publishing it
Small Presses: Innovation One Book at a Time
Chair: Thomas Bacher (Director, Purdue University Press)
Panelists: D. Kamili Anderson (Director, Howard University Press), Jack Bashian (Director of Business Development, AtlasBooks), Patrick Conner (Director, The West Virginia University Press), Carol Hupping (COO and Publishing Director, The Jewish Publication Society), Dave Raymond (National Account Representative, Thomson-Shore)
Longer than a sound byte, shorter than a lecture. This session gives each panelist five minutes to share his/her solution to a challenge at a smaller press—e.g., marketing, purchasing, or information systems. The audience can then pepper the panelist with questions to elicit more detail. Learn to overcome small by thinking big!
Who should attend: directors and management staff at small presses
6:00-7:00Closing Reception, Sponsored by The Times Literary Supplement and The Times Higher Education Supplement and
the University of Pennsylvania Press
7:00-9:00 Closing Banquet
Speaker:
Buzz Bissinger, contributing editor for Vanity Fair magazine. Bissinger is the author of three books of nonfiction—Friday Night Lights: A Town, a Team, and a Dream, A Prayer for the City, and most recently, Three Nights in August. He is also the recipient of the Pulitzer Prize for his investigative reporting on the criminal court system for the Philadelphia Inquirer.
Sunday, June 19
7:30-9:00Breakfast
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Thursday, June 16 | Friday, June 17 | Saturday, June 18 | Sunday, June 19
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