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Thursday, June 14

11:00 am-6:00 pm Registration

1:30 pm-3:30 pm AAUP Business Meeting

3:30 pm-5:00 pm Mellon RFP Discussion

5:00 pm-6:00 pm Newcomers’ Reception

Introduction of AAUP Mentoring Program

If you are an AAUP member, request your login here.

6:00 pm-7:00 pm Opening Reception
Co-sponsored by the Copyright Clearance Center and Thomson-Shore, Inc

7:00 pm-9:30 pm Opening Banquet:

Presentation of the AAUP Constituency Award

Banquet Speaker: Laurie Hertzel
Laurie Hertzel is the projects editor and writing coach at the Minneapolis Star Tribune. Her short fiction has been published in various literary magazines, and her writing has won the Thomas Wolfe Fiction Prize and awards from the Association of Sunday and Feature Editors. Before joining the Star Tribune in 1996, she was senior editor of Minnesota Monthly magazine, and she began her journalism career at the Duluth News Tribune, where she worked as a reporter, columnist, assigning editor, and copy editor. She has been writer-in-residence at the James Thurber House in Columbus, Ohio, and has been on the faculty of the narrative editing seminar of the Nieman Foundation for Journalism at Harvard University. She is coauthor of They Took My Father: Finnish Americans in Stalin’s Russia, which was recently reprinted by the University of Minnesota Press.

Speaker sponsored by Publisher Alley

10:00 pm-Midnight Dessert Reception
Sponsored by The Chronicle of Higher Education
Location: WINDOWS on Minnesota, the 50th Floor of the IDS Center
710 Marquette Avenue (7th St. & Marquette Ave.) 

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Friday, June 15

7:30 am-8:45 am Breakfast

Designers and Friends of Design: a table will be set aside at breakfast on for Design Talk.

9:00 am -10:15 am Plenary I - Putting the University Back into the University Press

Moderator: Terry Ehling, Director, Center for Innovative Publishing, Cornell University
Panelists: Joseph J. Esposito, Portable CEO; Laura Brown, Consultant

The face of scholarly communications is changing, posing important questions for university presses. What is the proper role of the university press today, and how is that role likely to change in the years ahead? Related to this is the question of the "fit" of a press within its parent institution. Is the press a neglected offspring, a practical component of a broader system of scholarly communications, or a strategic partner in the pursuit of an institution's goals? This plenary session, organized as a dialogue between the speakers and the audience, draws on a series of consulting projects by the panelists in the academic publishing arena. Prior to the session, links to recent articles and reports by the speakers will be circulated, inviting comments from attendees. Remarks and observations on this material will be posed as questions during the session.

10:15 am-10:45 am Coffee Break in Exhibit Hall
Sponsored by CrossRef

10:45 am-12:00 pm Concurrent Sessions

XML 101
This panel will attempt to lay out the XML landscape for the publishing professional and non-techie. What is XML? Why should I care? What is the point of introducing XML into the publishing workflow? What strategies are there for tagging documents in XML? Where in the process of creating the book or journal or online product should XML be introduced? What are
some presses doing? How should I choose a strategy? And when? Members on the panel will be discussing XML in the context of a major digital reference project, XML-platforms, after-the-fact encoding as a process, integrating XML into the publishing workflow, and XML in a vendor's
workflow.

Who should attend: directors, editorial, production, IT staff

Making a Case for University Presses: What is Our Added Value?
What is the value of university presses to the academy, to its parent institution, to its authors, to its customers, and to the publishing industry? How do we demonstrate that value? How do we adapt our publishing model to meet the changing needs of our constituents in a way that maintains both our value and our viability? This will be a roundtable discussion with audience participation.

Creating a Marketing Plan & Managing the Marketing Budget
What are the elements that should be included in every marketing plan?  How to divide your marketing budget between advertising, direct mail, electronic marketing, publicity, co-op with accounts, seasonal catalogs, and conference exhibits.  What seems to be working? What’s not?  And how can you tell the difference? How much of your budget goes towards keeping authors and editors happy while not really driving sales?  Are large, expensive ads really worth it?  Are you getting your share of co-op and shelf space with bookstores and distributors? When is it time to triage the budget? Do university presses focus more on spending than on sales results, or are we sufficiently adept at employing marketing techniques to build sales?  Are we exploiting to the full what we know is working?

MLA Task Force
David Nicholls, staff liaison with the MLA Task Force on Evaluating Scholarship for Tenure and Promotion, will present the results of the Task Force's findings and the actions being recommended by the MLA. Editors and academic administrators present their reactions to the MLA's report and discuss their personal experiences and how presses handle authors who are seeking tenure. What happens when your interests as a publisher conflict with the author's interests regarding tenure?

Who should attend: Directors and acquiring editors who work with authors facing tenure issues

Development 101: The Fundamentals of Fundraising
This is a broad and general overview of the various aspects of a successful development program, including advisory councils, friends programs, foundations, events, etc.  This session will be helpful to presses considering a fundraising program, just starting one, or even presses with a more advanced fundraising program.

More Books, Faster: Managing Editors’ Strategies for Trimming Schedules
Creating complex books on increasingly shorter schedules is a common challenge for many managing editors. We’ll talk about how we have changed procedures to accommodate new schedules; how we’ve maintained editorial standards while doing so (or what we have learned to “let go”); and how we handle consequences in work flow. Outsourcing, batching, and overseas typesetters will be part of the discussion.

Who should attend: managing editors, production managers, production editors, manuscript editors

Moderator: Ellen Satrom, Managing Editor, University of Virginia Press
Panelists: Anne McCoy, Managing Editor, Columbia University Press; Sara Vélez Mallea, Managing Editor, University of Nevada Press; Marilyn Campbell, Managing Editor, Rutgers University Press

Marketing Journals in the Age of Online Content
Publishing content online presents a host of challenges and issues for journals marketing teams. The line between marketing and publishing has blurred so much that the journal's e-version has become the journal's primary electronic marketing tool. This session will explore the various e-publishing/marketing issues that have emerged in today's digital marketplace along with ideas and recommendations on how publishers can successfully position themselves.

Who should attend: journals marketing managers and staff

Moderator: Rebecca McLeod, Journals Manager, The MIT Press
Panelists: Kevin Cohn, Atypon Systems; Laura Esterly, Journals Marketing Manager, The MIT Press; Susan Dearborn, Vice President, Marketing & Sales, Publishers Communication Group

12:00 pm-1:30 pm Lunch
Speaker: Penny Kaiserlian, Outgoing AAUP President

1:45 pm-3:00 pm Concurrent Sessions

Presswide Databases
Outsourcing vs. in-house for the presswide database. You know you need one, but how do you get one? Also, experiences of smaller presses who are using Anko or Filemaker.

Who should attend: directors, IT, marketing, business staff

Moderator: Will Underwood, Director, Kent State University Press
Panelists: Trevor Angel, IT Manager, Island Press; Chris Cosner, Systems Administrator, Stanford University Press [Also see Outsourcing vs. In-house checklist]; Donna Shear, Director, Northwestern University Press; Robin Tobin, Director, Anko Publishing Software

Exploring the Gray Areas of Permissions and Fair Use
This session is intended for anyone facing the dilemma of determining what is or is not fair use, especially with regard to the “gray areas” surrounding such topics as music lyrics, film stills, etc. A continuation of what seems to be a never-ending conversation, this session provides practical advice from experts within and outside the AAUP community.

Who should attend: All staff members who work with permissions, especially editorial and business staff

Moderator: Sandy Thatcher, Director, Penn State University Press
Panelists: David Sanjek, Director, BMI Archives (music); Eve Sinaiko, Director of Publications, College Art Association (art images), Peter Decherney, Assistant Professor of Cinema Studies and English, University of Pennsylvania (film stills)

Trends in Publicity
With so many choices among traditional and new media, what is proving most effective at driving sales of university press books?  How can sales and publicity work together to maximize book sales due to media? How much of a publicist’s time should be spent promoting the press in general as opposed to its books and authors?  What are the best ways to obtain “off the book page” publicity and how effective is it in selling books?  Do advance reviews in Publishers Weekly really matter?  Library Journal?  What percentage of a print run should be devoted to free review copies?  Should that percentage be adjusted downwards in light of the expanding used book market?  Are presses overprinting advance bound galleys?  How many should be done and where should they be sent?  When does it make sense to hire a freelancer?  Should press releases be sent via email instead of snail mail?  Should publishers stop sending unsolicited review copies completely, waiting instead to receive responses to their press releases?  Are blogs more of a talking point than a sales generator?  What are online publicity techniques that are proving effective—or not?

Moderator: Rose Ann Miller, Senior Publicist, Harvard University Press
Panelists: Andrew S. DeSio, Publicity Manager, Princeton University Press; Mark Heineke, Promotions Director, University of Chicago Press; Michael Baron, Assistant Sales Manager, Cambridge University Press; Lorraine Weston, Senior Publicist, University of California Press

Students and Interns
How do university presses recruit, hire, and retain student and part-time help? How much and what type of work can be entrusted to students? How much training time should be invested in students who will eventually graduate and probably leave the press? What are the benefits of an organized internship program? What about work-study students? Presses with a variety of experiences speak to the benefits and difficulties associated with student workers and interns.

Who should attend: This session is for all departments and for anyone who works with students and/or interns on a regular basis. It should be especially useful for managers responsible for overseeing students' work or for those wanting to learn more about work-study or intern programs.

Moderator: Pamela McClanahan, Editor and Internship Coordinator, Minnesota Historical Society Press/Borealis Books
Panelists: Copenhaver Cumpston, Art Director, University of Illinois Press; Alan Davis, Senior Editor, New Rivers Press; Julie Odland, Managing Editor, The ANNALS of the American Academy of Political and Social Science

Our Customer's Customer: An Insider's View into the Use and Impact of Electronic Resources
Institutional subscribers and associations and societies comprise our customer base. But they have their own customer base that they must serve—the scholars, researchers, and practitioners who read and reference what we publish. As many of us in scholarly publishing have raced to develop an electronic publishing program for serials, we have often lacked direct input from the end users. What do we know about these user populations? What pressure are they putting on their institutional libraries? How do users find content, and what are their preferences for accessing it? How will new methods of accessing content impact scholarship? Do these constituencies differ between various fields?  This is your chance to hear how users of your content actually use it. Panelists will include a humanities scholar and editor of a new electronic database of nineteenth-century letters, a university librarian for academic programs & coordinator for a Mellon-funded study of researcher behavior in the social sciences and humanities, and a research analyst for an independent not-for-profit organization that accelerates the productive uses of information technologies for the benefit of higher education.

Who should attend: any journals program staff

Moderator: Terry Ehling, Director, Center for Innovative Publishing
Panelists: Karen Williams, Associate University Librarian for Academic Programs, University of Minnesota; Roger Schonfeld, Manager, Research, Ithaka; Brent Kinser, Assistant Professor, Western Carolina University, Coordinating Editor for Carlyle Letters Online

Ethics and Economics of Outsourcing
How should the various departments of a press handle the increasing reliance on outside vendors? What is the economic impact on the various departments at a press? What are the hidden costs that are often overlooked in the rush to save money? Do presses have any ethical concerns related to handing over much of our work to others? This session focuses on outsourcing of all kinds with a special focus on editorial and production departments. Topics include copyediting, indexing, typesetting, proofreading, printing, and more.

Moderator: Jennifer Reichlin, Editorial, Design, and Production Director, University of Georgia Press
Panelists: Michael Jensen, Director of Publishing Technologies, The National Academies Press; Jane Lago, Managing Editor, University of Missouri Press

3:00 pm-3:30 pm Refreshment Break in Exhibit Hall

3:30 pm-4:45 pm Concurrent Sessions

Digital Asset Management
A practical session addressing specific questions and issues related to digital asset management and digital archiving. What are the factors involved in presses decisions to develop a managed archive? Which titles are chosen (frontlist, backlist, or both), and how? In which formats should files be stored? How is copyright and permission information recorded and maintained? How has digital asset management been incorporated into press workflow, procedures, and staff? Various options for creating and storing a multipurpose digital archive, including outside services such as Bibliovault and Collection Point, will likely be discussed.

Who should attend: business managers, production managers, IT staff, and directors

Moderator: Susan Donnelly, Sales Director, Harvard University Press
Panelists: Marjorie Fowler, Electronic Projects Coordinator, University of North Carolina Press; Robin Moir, IT Manager, University of Minnesota Press; Linda Secondari, Creative Director, Manufacturing and Technology, Columbia University Press

Direct Marketing Techniques
This panel will examine the changing world of direct marketing, focusing both on tried and true methods and on new techniques and options that affect what we do and how we do it. Some of the questions we’ll ask and attempt to answer include, what works and what doesn’t work in direct marketing? When do certain techniques work better than others and why? How have presses of varying sizes incorporated e-mail and website promotions into their direct marketing programs, and to what degree have electronic offers supplanted, augmented, or fallen short of traditional print offers? What is the place of the deep-discount sale catalog? How do we measure response rates for both mail and e-mail? What are the latest techniques for building customer mailing lists and sending printed or e-mail newsletters to develop customer loyalty and boost response rates? Panelists from three different sized presses will discuss a range of techniques from the traditional to the electronic, and will provide ideas and opportunities for rethinking our direct marketing programs.

Who should attend: marketing managers, direct marketing managers, electronic promotion managers, sales managers, and anyone interested in or responsible for sales directly to the individual customer

Moderator: Laura Gribbin, Direct Marketing Manager, University of North Carolina Press
Panelists: Sharon Casteel, Direct Mail and Website Manager, University of Texas Press; Brandon Kelley, Direct Mail and Advertising Coordinator, NYU Press; Joe Weintraub, Direct Marketing Manager, University of Chicago Press

Structure and Staffing of Manuscript Editorial and Production Departments
Should manuscript editorial and design and production be in the same department, or is it best if they are separate? Is it better to have production editors or production coordinators? Who is responsible for what within a combined production department? What are the ideal positions within a manuscript editorial department, and how should the work be delegated among them? Representatives of manuscript editorial and production departments from presses of various sizes and department configurations will explain their staffing arrangements, and we’ll open up the discussion to find out what works and what doesn’t at other presses, too.

Who should attend: managing editors, production managers, directors, manuscript editors, production editors, production coordinators

Moderator: Kristin Harpster Lawrence, Managing Editor, Wayne State University Press
Panelists: Ron Maner, Managing Editor and Assistant Director, University of North Carolina Press; Dariel Mayer, Editing and Production Manager, Vanderbilt University Press; Lynn Werts, Associate Director and Prepress Manager, University Press of Florida

Creating Alliances with Like-minded Organizations: Who, Why and How?
As university presses, we often join forces with other units within our universities and with other cultural organizations for a variety of purposes: to extend our range in acquiring manuscripts, provide publishing services, and raise our profiles within our communities, to name a few.  Such alliances can offer significant benefits, both financial and less tangible, but they also present challenges. Panelists will discuss the kinds of partnerships that have proved
fruitful for university presses, and the challenges we face in initiating and maintaining them.  The emphasis will be on strategic questions rather than specific cases, although panelists will include examples from their own presses' experiences.  Because other sessions at this meeting will address press-library alliances, this session will focus on other kinds of partnerships.

Moderator: Lynne Withey, Director, University of California Press
Panelists: Joan Catapano, Associate Director, University of Illinois Press; Tina Weiner, Associate Director, Yale University Press; Richard Brown, Director, Georgetown University Press

Blogging at the Press
A growing handful of presses of various sizes have started to set up blogs for publicity, writings by authors, etc. What works and what doesn't. Who does it? How much work is it? What's the payoff? How do you get traffic and get discussion? Both large and small presses will be heard from.

Who should attend: marketing, publicity, IT staff

Moderator: Colleen Lanick, Publicity Manager, MIT Press
Panelists: Rebecca Ford, Blog Editor, Oxford University Press; Scott McLemee, Columnist, InsideHigherEd.com; Stephanie Brown, Electronic Promotions Coordinator, University of Pennsylvania Press; DeMisty Bellinger, Blog Coordinator, University of Nebraska Press

Selling the Green Book
Attendees will follow a book's transformation from a forested raw material to an attractive product in a bookstore, highlighting the players along the way who make that journey a sustainable one. This session is being organized by AAUP's Eco Task Force. The goal is to expand the "green book" mission to include directors, acquiring editors, and marketers.

Moderator: Julia Fauci, Design/Production Manager, Northern Illinois University Press
Panelists: Deb Bruner, New Leaf Paper; Hannah Love, University of California Press; Myron Marsh, Thomson-Shore; Tyson Miller, Green Press Initiative

A Fair and Balanced Look at Open Access
Open Access has become an emotionally charged term that has threatened to polarize information providers from information users. This session will attempt to frame the complexities of the Open Access movement within the university press experience. The orientation will be decidedly journal-centric but will have relevance to all scholarly and academic publishing applications. Much of the open access debate has taken place on extreme margins. This session attempts to normalize the conversation and identify how the various publishing models can compliment one another. Panelists include a university press director, a journals manager and a representative from the academic library community.

Who should attend: journals staff, press directors, book editors, marketing staffs (both book and journal), and those individuals involved in library relations.

Moderator: Kathleen Keane, Director, Johns Hopkins University Press
Panelists: Ellen Faran, Director, MIT Press; Nawin Gupta, Journals Manager, University of Chicago Press; Laura-Dale Bischof, Librarian for Classical and Near Eastern Studies German and Dutch Linguistics and Literature Linguistics and ESL, University of Minnesota, Twin Cities

5:00 pm-6:00 pm Focus Sessions

How to Leap in and How to Get Out
This session will allow editorial and marketing staffers to share their experiences in entering or leaving particular fields of interest. How do you tell your authors and, if necessary, series editors that you are leaving or de-emphasizing a subject area? What do you do with the backlist and exhibits? On the other hand, what is the best way to enter a new, and possibly crowded, field? Who makes these decisions? How can acquisitions and marketing work together in leaving or entering a field? What are some useful strategies in handling these types of changes while still bringing in and promoting successful books?

Who should attend: All editorial and marketing staff, especially acquisitions editors and marketing managers

Moderator: Doug Armato, Director, University of Minnesota Press
Panelists: Jennifer Crewe, Associate Director and Editorial Director, Columbia University Press; Brigitta van Rheinberg, Editor-in-Chief, Princeton University Press; Laura Waldron, Marketing Director, University of Pennsylvania Press

Copyright Clearance Center: New Initiatives
With the increasing use of e-reserve and course management systems by public and private institutions of all sizes, the sharing of electronic content has never been easier or more prevalent.  This session will overview findings from a recent survey conducted by CCC on the reuse of text-based copyright content on campus in both paper and electronic format.  In addition, CCC will provide an overview of three new initiatives—Rightsphere, Rightsconnect, and The Annual Copyright License for Academic Institutions —that help make it convenient for content users to search for and obtain copyright permissions.

Presenter: Edward W. Colleran, Senior Director—Rightsholder Relations, Copyright Clearance Center

To Remainder or Not to Remainder?
What are the advantages and disadvantages of remaindering unsold stock?  Remainders can add substantially to Press revenues and result in warehouse storage savings.  On the downside, are some remaindered books being returned for full credit?  Is simply pulping overstock a smarter alternative?  Do remaindered editions of textbooks find their way back into the school market, thereby hurting sales of new titles?  Is the book market being flooded with low-priced product?  Have remainders become less of an issue with print on demand/digital printing, or are publishers still finding it difficult not to overprint, particularly on trade books? When to offer white sales vs. remainder bids on full quantities.  How do white sale discounts work?  What can be expected in the way of remainder bids?  Who are the major dealers in this field?  Is it worthwhile to attend the annual CIROBE (Chicago International Remainder Overstock Book Exposition) show?

Who should attend: Sales Directors, Marketing Directors, Business Managers and CFOs, and Directors

Moderator: Dave Hamrick, Assistant Director and Sales and Marketing Manager, University of Texas Press
Panelists: Dennis Lloyd, Associate Director and Director of Sales and Marketing, University Press of Florida; Jay Cosgrove, Sales Director, Yale University Press; Don Collins, President of Chicago Distribution Services, University of Chicago Press

The State of Development: A Report on Fundraising at Scholarly Presses
Susan Levy, a consultant, will present findings from a report she conducted in partnership with the University of Chicago Press to assess the present fundraising climate among university presses. Levy will also offer some best practices for successful fundraising campaigns. A Q&A session will follow the presentation.

Presenter: Susan M. Levy, Consultant to the University of Chicago Press
Moderator: Peter Givler, Executive Director, AAUP

Outreach Communications
Many presses have a newsletter, but what about the other kinds of communications such as case statements, annual reports, and brochures?  Panelists will present the many different kinds of communications their respective presses have generated and will address the costs and benefits of having done them.  Additionally, what is the specific purpose of a particular communications piece, and how do you make it effective?  Attendees are urged to share with the group their press’s communication pieces.

Moderator: Margie Rine, Sales and Development Director, University of Nebraska Press
Panelists: Jack Holmes, Director of Development, Johns Hopkins University Press; Nina McGuinness, Development Director, University of Washington Press

6:30 pm-8:30 pm Reception
Sponsored by The New York Review of Books and Minnesota Historical Society Press
Location: Guthrie Theater (in the Dowling Studio and Pohlad Lobby)
818 South 2nd Street

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Saturday, June 16

7:30 am-8:45 am Breakfast

Designers and Friends of Design: a table will be set aside at breakfast on for Design Talk.

7:30 am-8:45 am Journals Breakfast
All journals staff are welcome to attend.

9:00-10:15 Plenary II - When Business is Personal: the Rice University Press

Speaker: Chuck Henry, President, Council on Library and Information Resources

In 2006 several of us reconstituted the Rice University Press, which had been closed down in 1996, as an all digital venture. This presentation will cover the intellectual and personal reasons for reviving the press, the paradoxes of instantiating a digital university publishing company (no backlog, no warehouse, no inventory, and no press); the business model it is derived from; and the longer term aspirations: migrating to new forms of scholarly communication and new methods of research narrative.
   The Rice University Press arose within an interesting academic nexus of a research library, mature and powerful technology, and a salient need for alternative ways of representing and distributing the results of scholarship. My experience has also been threaded with challenges, bias, and skepticism: healthy on occasion, but also constraining and self serving. These facets of introducing a new type of academic press will be candidly explored.
   The presentation will conclude by extrapolating from this experience some lessons, guidelines, and warnings that all of us involved with academic publishing may benefit from understanding, including the powerful tradition of humanistic scholarship, cognitive responses to the book as a idealized medium for knowledge acquisition, and the need to replicate the familiar as a major determinate of the application of technology. These are consistent, complex barriers to innovation. In discussing the leadership necessary to address them I will draw on my experience as president of CLIR.

10:15 am-10:45 am Coffee Break in Exhibit Hall
Sponsored by QOOP

10:45 am-12:00 pm Concurrent Sessions

Selling to National Distributors
Ingram, Baker & Taylor, and Blackwell’s comprise a large percentage of sales for most university presses.  What are the best ways to work most effectively with these large distributors?  How important is co-op in maximizing sales?  Does a co-op pool make sense?  Are reporting tools such as Pub Alley and ipage proving useful to presses?  How can university presses make sure that they are getting their fair share of initial orders and reorders?

Moderator: Susan Donnelly, Sales Director, Harvard University Press
Panelists: Gearge Tattersfield, VP, Product Development, Ingram Book Company; Barbara J. Witt, Merchandising Manager, Academic Buying Department, Baker & Taylor; Matt Naumann, Director Marketing & Publisher Relations, Blackwell's Book Services; Brad Hebel, Director of Sales and Marketing, Columbia University Press

Beyond Books: Models of Digital Scholarly Publishing
The 2006 ACLS report on cyberinfrastructure for the humanities and social sciences helped many publishers recognize the need for broadening our thinking about scholarly publishing, while infuriating others with its "everything should look like a nail" approach to the hammer of digital scholarship. Four publishers talk about the successes, trends, and implications of their approaches to "going digital," including business models, traffic patterns, and success metrics, against a backdrop of changing expectations foreshadowed in the ACLS report.

Who should attend: directors, editorial, business, IT

Moderator: Michael Jensen, Director of Publishing Technologies, National Academies Press
Panelists: Penny Kaiserlian, Director, University of Virginia Press; Fred Moody, Editor-in-Chief, Rice University Press; Paul Murphy, Associate Director, Publications, RAND

Publishing with our Libraries: The Nuts and Bolts
Panelists from university presses and libraries will discuss the various publication ventures between university libraries and university presses. They will discuss the type of projects that are best served by this relationship.  The success stories and failures are analyzed to provide information to all presses considering a publishing venture with their library.

Who should attend: all publishing staff currently or prospectively involved with collaborative projects with the library on your campus

Moderator: Sandy Thatcher, Director, Penn State University Press
Panelists: Maria S. Bonn, Director, Scholarly Publishing Office, University of Michigan Library; Michael Furlough, Co-Director of the Office of Digital Scholarly Publishing, Penn State Libraries; Catherine A. Mitchell, Manager, Publishing Services, Office of Scholarly Communication, California Digital Library

Book, Jacket, and Journal Show: The Jurors Speak
The book show judges will discuss selected entries in all categories and give their overall impressions of the show.

Moderator: Lynn Werts, Editorial, Design, and Production Manager, University Press of Florida
Panelists: Linda Gustafson, Principal, CounterPunch; Patricia Curtan, Designer/Graphic Artist; John Gall, Vice President and Art Director, Vintage/Anchor Books; Cameron Poulter, (Independent Designer)

Fiction, Poetry, and Memoirs
Speakers will share success stories and failures from the worlds of fiction, poetry, and memoirs. Can university presses successfully publish in these areas on a consistent basis? If so, how are we doing it? What is the impact of publishing in these areas on the marketing staff? What is the actual financial return on these books? Are they held to a different standard than our other titles? What about fiction contests and poetry contests?

Who should attend: This session is for all staff interested in these areas of publication.

Moderator: Joseph Parsons, Acquisitions Editor, University of Iowa Press
Panelists: Laura Cerruti, Acquisitions Editor and Editorial Director for Digital Publishing, University of California Press; Ladette Randolph, Associate Director & Humanities Editor, University of Nebraska Press; Ann Regan, Editor-in-Chief, Minnesota Historical Society Press; John McLeod, Marketing and Sales Manager, University of Georgia Press

Success Stories: How Presses Have Overcome Fundraising Challenges
University presses are faced with unique challenges: building a donor base with no alumni, an uncooperative university administration or central development office, a makeshift development staff.  Panelists will share ways in which their presses have been able to overcome these and other fundraising challenges.

Who should attend: press directors, development staff, business managers

Moderator: Nicole Mitchell, Director, University of Georgia Press
Panelists: Nina McGuinness,  Development Director, University of Washington Press; Celeste Guzman Mendoza, Development Officer, University of Texas Press; Seetha Srinivasan, Director, University Press of Mississippi

Walking the Line: Managing Journal Editor Relations in the Editorial-Production Process
We’re our editors' partners—but also their vendors. The authors are the editors' “customers”—but we often interface with them directly. What leverage do we have on a day-to-day tactical basis for getting our editors and authors to meet the requirements of publishing a periodical? We’ll discuss the role the publishing contract and the author’s publication agreement play in these relations, as well as strategies from the world of editorial and the world of production/design for successfully setting expectations and achieving results.

Who should attend: journal editorial and production managers and staff

Moderator: Clydette Wantland, Journals Manager, University of Illinois Press
Panelists: Rob Dilworth, Editorial/Administrative Manager (Journals), Duke University Press; Deborah McBride, Publications Management Director, University of Chicago Press; Dan Toronto, Journals Production Editor, University of Illinois Press

12:00 pm-1:30 pm Lunch
Speaker: Sandy Thatcher, Incoming AAUP President

1:45 pm-3:00 pm Concurrent Sessions

Digital Partners: Part I
What strategic decisions need to be made about GoogleBook Search, Microsoft Live Search/Book, and Amazon SITB (participate in pay-for-view? participate in POD program? co-branded search?) What about the electronic aggregators--NetLibrary, Ebrary, Ebook Library (EBL)? What do I need to think about in assessing these companies and their contracts? What do publishers need to do to prepare themselves to work with these vendors? What can we learn from what Random House, Harper Collins, and other publishers in the trade world have been doing in recent months and years? What can they offer us? Are there potential partnerships between trade and academic publishing? What has been the impact of digitization and digital publishing on the Industry as a whole?

Part I: The Players: Representatives from Random House, Microsoft, ebrary, NetLibrary, etc. talk about what they offer and the digital landscape as they see it.

Who should attend: directors, editorial, marketing, business, IT staff

Moderator: Dan Lee, Manager of Digital Publishing, Yale University Press
Panelists: Anna Bullard, Director of Acquisitions and Publisher Relations, ebrary; Paul Kogan, Director, Publisher Programs, Microsoft Live Search; Matt Shatz, Vice-President, Digital, Random House; Suzanne Kemperman, Director of Publishing, NetLibrary

New Trends in Indexing
Technological advances in production and innovative book features (such as “Search inside the Book”), as well as tighter schedules with no room for delays late in the game, inspire us to rethink the best practices of indexing. What are the merits of “preindexing” techniques? What is the key advice to give authors (or their graduate students) when they are preparing an index for the first time? Should they be encouraged to use PDFs, or dissuaded from doing so? This session will provide an opportunity for those who work with indexes to discuss the best methods of doing so in today’s publishing climate.

Who should attend:  managing editors, production editors, staff members involved with book or journal indexing

Moderator: Fred Kameny, Managing Editor, Duke University Press
Panelists: Eileen Quam, Freelance Indexer; Mel Gray, Professor, Opus College of Business, University of St. Thomas

Managing International Sales (including Canada)
Are presses so preoccupied with their domestic sales that they neglect the international side?  What percentage of overall sales should international sales be?  How do you pick international representation and what are the best ways to work most effectively with them?  How does a typical arrangement work?  Should international reps attend your sales conferences?  Is it important for your sales manager to be visiting large international accounts?  How can you tell when it’s time to change distributors?  How important is the Frankfurt Book Fair?

Moderator: Tom Clerkin, International Sales & Marketing Manager, MIT Press
Panelists: George J. Farina, Managing Director, auxilium, (international publishing consultancy); Elizabeth Solaro, International Sales Manager, University of Chicago Press; TBA

Starting or Expanding a Journals Program
A robust journals program can bring a number of benefits to a university press. At this time, what are the reasons for starting or expanding a program?  And are they good reasons? What kind of journals should a press pursue to achieve its various goals? How should your press evaluate potential journal acquisitions or new journal launches?  What staffing considerations need to be taken into account in both the short and long-term in order to achieve sustainable growth?  How do university presses forge sustainable vendor relationships to ensure that are competitive in the marketplace? How can university presses find—and take best advantage of —gaps in the market?

Who should attend: journals managers, press directors

Moderator: Rebecca Simon, Director – Journals & Digital Publishing Division, University of California Press, Publishing Division
Panelists: October Ivins, Ivins eContent Solutions; Nawin Gupta, Journals Division Manager, University of Chicago Press

It’s All Good: Lessons Learned from Commercial and Nonprofit Publishing
Despite our different environments and circumstances, university presses share similar concerns with nonprofit and commercial publishers—yet our industry tends to be quite insular. In this panel, staff with backgrounds in administration, operations, finance, acquisitions, journals, and marketing will discuss how their diverse experiences in other parts of the publishing world influence their work for university presses today.

Who should attend: directors, business managers, staff in marketing, acquisitions, and production

Moderator: Lisa Bayer, Marketing Director, University of Illinois Press
Panelists: Kathleen Keane, Director, Johns Hopkins University Press; Peter Kracht, Editorial Director, University of Pittsburgh Press; Susan Doerr, External Relations and Journals Manager, University of Minnesota Press

Trends in Book Design: Shrinking Budgets, Expanding Technology
The book show judges will share their thoughts on trends in book design.

Who should attend: design staff, production staff, anyone interested in good book design 

Moderator: Will Powers, Design and Production Manager, Minnesota Historical Society Press
Panelists: Patricia Curtan, Designer/Graphic Artist; Linda Gustafson, Principal, CounterPunch; John Gall, Vice President and Art Director, Vintage/Anchor Books; Cameron Poulter (Independent Designer)

3:00 pm-3:30 pm Refreshment Break in Exhibit Hall

3:30 pm-4:45 pm Concurrent Sessions

Digital Partners: Part II
What strategic decisions need to be made about GoogleBook Search, Microsoft Live Search/Book, and Amazon SITB (participate in pay-for-view? participate in POD program? co-branded search?) Is OCA a contender?  What's different about them? What about the electronic aggregators--Ebrary, EBL, X-refer? What do I need to think about in assessing these companies and their contracts?

Part II: View from the Presses
University press directors and other personnel discuss the digital partnership issues from their points of view.

Who should attend: directors, editorial, marketing, business, IT staff

Moderator: Doug Armato, Director, University of Minnesota Press
Panelists: Tony Sanfilippo, Marketing and Sales Director, Penn State University Press; Dan Lee, Manager of Digital Publishing, Yale University Press; Mark Saunders, Electronic Imprint Manager, University of Virginia Press

Online Bookselling
"Our ten-year trip down the Amazon." How has online bookselling changed the way that university presses publish, sell, and market their books? How has it changed author expectations, print runs, how a book is titled, how the cover is designed, the sales curve, publicity, and data needs? How are publishers using their own sites to drive sales? How effective are Amazon's Search Inside the Book, Google's Book Search and Google adwords? What's working and what's not?

Moderator: Philip Leventhal, Electronic Marketing Manager, Columbia University Press
Panelists: Lisa Bayer, Marketing Director, University of Illinois Press; Mary Francis, Editor, University of California Press; Will Gawronski, West Coast Sales Rep, Columbia University Press Consortium; Fredric Nachbaur, Sales and Marketing Director, NYU Press

Research Libraries Today
In today's rapidly changing digital landscape, research libraries are deeply engaged in transforming their classic roles. This panel brings together the best minds from leading institutions to explore the future of the research library and new developments in scholarly communication. The panelists will explore how the new strategies for research libraries and collections will influence scholarly publishing and, specifically, university press publishing.

Moderator: Wendy Pradt Lougee, University Librarian and McKnight Presidential Professor, University of Minnesota
Panelists: Charles Henry, President of Council on Library and Information Resources; Anne Kenney, Interim University Librarian, Cornell University

Special Sales—a Neglected Revenue Stream?
Exploring special sales as a way to build revenues: catalogs, warehouse clubs, book clubs, gift shops/specialty stores, special offers to the university community (faculty, staff, and alumni), bulk sales and special printings––how much can special sales add to revenue?  Can it be substantial enough to make a difference in one’s year?  How can you determine if it’s worth hiring someone full-time to manage these sales?  Are university presses neglecting an essential revenue stream? Can trade sales reps be useful in this regard?  Can it be outsourced? What discounts/payment terms are required for these markets?  Do most of them buy nonreturnable?  What are the opportunities for regional books?

Moderator: Glenda Madden, Sales and Marketing Manager, University of New Mexico Press
Panelists: Brian Weese, Director of Marketing and Sales, Island Press; Michael Donatelli, Sales Director, University of North Carolina Press; Kay Marcotte, Sales Representative, University of New Mexico Press

Managing and Staffing Special Projects
As much as we might relish a break from routine and look forward to a new, interesting kind of book to work on, special publishing projects such as encyclopedias, exhibition catalogs, textbooks, cookbooks, and even children’s books present particular challenges.  In this panel, staff members will share their experiences working on out-of-the-ordinary books, including matters of staffing, procedures, resources, and schedules.

Who should attend: directors, acquisitions editors, managing editors, production managers, manuscript editors, production editors, production coordinators, marketing staff, and business staff

Moderator: Laura Westlund, Managing Editor and Development Officer, University of Minnesota Press
Panelists: Mark Simpson-Vos, Acquisitions Editor, University of North Carolina Press; Karen Copp, Design and Production Manager, University of Iowa Press; Tina Weiner, Publishing Director, Yale University Press

Innovative Design from Small Independent Presses
The Twin Cities are home to several independent presses, among them Milkweed Editions, Graywolf Press, and Coffee House Press. In this session, designers for or staff members of small literary presses will present the latest trends in interior book design and covers. The focus will be on achieving top-quality design through innovative solutions.

Who should attend: directors, acquisitions editors, marketing staff, design and production staff—anyone who wishes to keep up with design trends

Moderator: Ellen Foos, Senior Production Editor, Princeton University Press
Panelists: James Cihlar, Managing Editor, Milkweed Editions; Linda Koutsky, Design and Production Manager, Coffee House Press; Jeenee Lee, Book Designer, Jeenee Lee Design

5:00 pm-6:00 pm Focus Sessions

XML in Practice: Practical Strategies for Journals Programs
Many journals programs are now in the process of or on the verge of introducing XML into the editorial-production process. This session will examine the major decision points, potential pitfalls, and possible paths through an implementation. We will look at choices journals programs are making about DTDs, in-house responsibilities, and vendor relationships, as well as what editorial-production practices to consider in such an implementation. Particpants will include all attendees (be ready to share experiences with each other),  a representative from a program that has tackled both in-house and outsourced implementations, and service provider with suggestions for supporting an XML workflow in-house.

Who should attend: journals, production, editorial, electronic publishing

Moderator: Allison Belan, Assistant Production Manager for Journals, Duke University Press
Panelists: Mark Fretz, Director of Editorial Services, Scribe; John Muenning, Manager for Publishing Technologies, University of Chicago Press

The Director’s Job: What is it and how is it done?
Press directors balance a wide range of duties and responsibilities as they act as administrators, publishers, fundraisers, and acquisition editors. How do various directors balance their range of duties? What are the different strategies they employ to deal with information overload? How do directors continue to learn about the issues facing the publishing industry while running their presses? What are the different types of decisions that are relegated to the directors of different size presses?

Moderator: William Sisler, Director, Harvard University Press
Panelists: MaryKatherine Callaway, Director, LSU Press; Nicole Mitchell, Director, University of Georgia Press; Bill Regier, Director, University of Illinois Press

Branding the Press within the University
What are the successful ways to incorporate your university’s identity into your press? What are the advantages and disadvantages of doing so? What are the connections between a university press and their university? What are the disconnections in branding a press the same as the university? Panelists will present the branding strategy of their university and the ways in which their press branding has conformed and departed from it.

Moderator: Holly Carver, Director, University of Iowa Press
Panelists: Meredith Morris Babb, Director, University Press of Florida; Gary Dunham, Director, University of Nebraska Press; David Hamrick, Assistant Director and Sales/Marketing Manager, University of Texas Press

Getting the Most from Conference Exhibits
University presses pay to exhibit their books at academic and professional conferences to meet with prospective authors as well as to sell books directly to attendees.  What are the best methods to achieve these goals?  Should sales or marketing personnel always attend in addition to acquisition editors, or is it preferable to hire temporary help such as graduate students? Should special offers at the exhibit booths be increased?  Are mailings to attendees in advance of the conference effective in bringing potential customers to the booth?  Are presses too staid in their marketing? Are program ads worth their cost?  How deep should one go in including backlist books as well as relevant new titles?   Should multiple copies of some books be brought?  What can presses do to obtain a good booth position in the exhibit hall?  When does it make sense to display books at a co-op display rather than attending with one’s own booth?

Who should attend: Exhibits managers and coordinators, marketing personnel (all aspects of marketing and promotion), acquisition editors and assistants, directors, journals marketing staff, or anyone who has a stake/ interest in book acquisition and promotion

Moderator: John Costello, Exhibits Manager, MIT Press
Panelist: Ken Wissoker, Editorial Director, Duke University Press

The Chicago Manual of Style Goes Digital
The online version of The Chicago Manual of Style has now been live for several months. Anita Samen, expert extraordinaire on all things related to our favorite orange book, will describe the reception and challenges of this latest version of our most established publishing resource.

Who should attend: managing editors and manuscript editors

Presenter: Anita Samen, Managing Editor, University of Chicago Press

6:30 pm-8:30 pm Closing Buffet/Reception
Music by the Café Accordion Orchestra. Co-sponsored by IBT and Xerox.

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Sunday, June 17

7:30 am-9:00 am Breakfast

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