Annual Meeting: Program

Program

· Program
· Program Committee

Workshops

· Workshops

Highlights

   · Annual Meeting Wiki
   · Mark Abley: Keynote
   · Alex Holzman: Talk
   · Sanford Thatcher: Talk

Miscellany

   · Sabre Ad Auction
   · Constituency Award
   · Evaluation Form
   · Session Recordings

Exhibits

   · How to Exhibit
   · Exhibitor Info (PDF)
   · 2008 Exhibitors

Sponsored by Tri-Graphic Printing.

10:15 am-10:45 am Coffee Break in Exhibit Hall
Sponsored by CrossRef

10:45 am-12:00 pm Concurrent Sessions

The Typology of Trade Publishing
University presses publish a wide variety of books, including national trade, regional trade, and trade reference titles. This session will explore what's behind a trade list: how we plan for and find these books, how we develop them, and how we publish them successfully. Along the way, panelists will weigh risks and rewards and will address the role of trade publishing in their press's mission.

Moderator: Kate Torrey, Director, University of North Carolina Press
Panelists: Blake Edgar, Sponsoring Editor, University of California Press; Susan Wallace Boehmer, Executive Editor for Trade Book Development, Harvard University Press; Ranjit Arab, Publicity Manager, University Press of Kansas
Who should attend: directors, editorial, and marketing

Note: This session strongly complements 'Why Developmental Editing'

Launching New Journals and New Partnerships
Panelists will address both planning the launch of a new journal, and working with libraries on new projects.

Moderator and panelists: Manjit Kaur, Manager, Accelerated Publishing & Management, University of Nebraska Press; Erich Staib, Journals Acquisitions Editor, Duke University Press
Who should attend: staff at presses interested in launching, or expanding the number of, journals

Making Things Better with XML
Publishers considering XML are often wary of it, assuming that it adds cost and complication to the workflow, and are unsure what its benefits are. In this session, Bill Kasdorf will address the mistakes most publishers make in implementing XML and will show how XML can actually streamline editorial and production workflows, even when using Word and InDesign. Then Seth Shearer from Mark Logic will show how university presses are leveraging their XML to create new products, new revenue streams, and new value from their book and journal content. Thane Kerner from Silverchair will discuss how adding semantic information to your XML—from simple keywords to controlled vocabularies to structured taxonomies—can make content dramatically more discoverable, more useful, and more valuable. And finally, Lynn Leith from the DAISY Consortium will discuss how XML—especially using the DTBook XML model that has recently been incorporated into the EPUB e-book standard and is being implemented in core tools like Word and InDesign—can be used to make your content more accessible and valuable, not only to meet the needs of print-disabled users, but to make it better for ALL users.

Chair: Bill Kasdorf, Vice President, Apex Content Solutions
Speakers: Bill Kasdorf, VP, Apex; Seth Shearer, Senior Technical Consultant, Mark Logic Corp.; Thane Kerner, CEO, Silverchair; Lynn Leith, Head of Information Services and Administrative Support, DAISY Consortium
Who should attend: all interested staff
Technical level: all

Presentations: Bill Kasdorf, The Next Wave of Content Technology: Semantic XML;
Thane Kerner, Making XML Work: Seven Reasons Why It Doesn't and Ten Ways to Make Sure It Does;
Lynn Leith, DAISY XML: Not Just Accessible

The Green Challenge
Every year we provide an update on the status of our efforts to support energy conservation, lean manufacturing, responsible forest practices and stewardship of environmental concerns. This has broadened from text paper specifying into an international activity. Our role in this ever increasing commitment to help reduce global warming is to ensure we participate in socially responsible materials specifying and print buying.

Moderator: Tony Crouch, Director, Design & Production, University of California Press
Panelists: Cindy Katz, Founder, Plant a Tree USA? and Co-author, The Green Guide Girls?; David Leonard, Markets Initiative; Normand Lecours, Vice President of Sales & Marketing, Cascades Fine Papers; Archie Beaton, Executive Director, The Chlorine Free Products Association

Presentations: Normand Lecours, Environmental by Choice

Why Exhibit?
Is an exhibit at an academic meeting a tool for acquisitions, marketing, or sales—or a bit of each? Are they just an avenue for you to fly your flag and nothing more? Are exhibits worth the cost? If so, are they best staffed by marketing or acquisitions, and which department's budget should cover the costs? Do you need to buy ad space in the society's program? How do you get a booth that is not located in the bleachers, or surrounded by vendors away from other publishers?

Moderator: Carrie Olivia Adams, Exhibits & Paperback Promotions Manager, University of Chicago Press
Panelist: Richard W. Morrison, Executive Editor, University of Minnesota Press; Lauren West, Director of Meetings & Conferences, American Political Science Association; Ramon Smith, Academic Exhibits Coordinator, University of California Press

Making the Most of Sales Projections
On the macro level, an accurate sales projection typically forms the foundation of a press's budget. On the micro level, it can be a source of frustration, especially to acquisitions editors who may prefer a more aggressive projection for a given title. This panel will explore both aspects of a sales projection. Some discussions will be devoted to exploring different approaches to creating a full-year's projection (how to estimate sales from new releases, how to take into account backlist, what level of detail is necessary to achieve an accurate projection). Others will be devoted to finding the proper balance between relying on past history and counting on innovation in determining projected lifetime sales of proposed new books.

Moderator: Carol Kasper, Marketing Director, University of Chicago Press
Panelists: Becky Clark, Marketing Director, JHUP; Jim McCoy, Marketing and Sales Director, University of Iowa Press; John Tryneski, Editorial Director, Social Sciences & Paperbacks, University of Chicago Press; Donna Shear, Director, Northwestern University Press
Who should attend: sales & marketing personnel, acquisitions editors, administration

Presentations: Becky Clark, Sales Forecasting

12:00 pm-1:30 pm Lunch
Speaker: Sandy Thatcher, AAUP President; Director, Penn State University Press

1:45 pm-3:00 pm Concurrent Sessions

Strategies for Training Copy Editors
With increasing demands on the time of in-house editors, and less time to do what we need to do, how can we best train new freelance or staff editors in the tools of the trade? We'll discuss optimal ways of providing maximum feedback with minimal effort, as well as opportunities for communicating en masse to editors.

Moderator: Joan McGilvray, Manuscript Editor, McGill-Queen's University Press
Panelists: Jenya Weinreb, Managing Editor, Yale University Press; Kate Hoffman, Project Manager for Science, University of California Press
Who should attend: managing editors, manuscript editors, production editors

Science Book Publishing
This session will revisit a subject discussed at the 2006 annual meeting: the potential and special challenges of publishing books in the natural and physical sciences. Most university presses avoid these areas in favor of the humanities and social sciences. However, science books can be profitable, create synergies with other areas of a list, and enhance the relationship between presses and their parent institutions.

Speakers in this session will describe the issues that are unique to science publishing programs, from the need to persuade scientists to write books in the first place, to special production requirements.

Chair: Christie Henry, Executive Editor, University of Chicago Press
Panelists: Jenny Wapner, University of California Press; Ingrid Gnerlich, Princeton University Press; Heidi Steinmetz Lovette, Cornell University Press
Who should attend: directors, editorial directors, acquisitions, marketing

Managing The Long Tail from the Manufacturing Perspective
A discussion with digitally-equipped book manufacturers concerning the cost effective benefits of maintaining selected titles in print. A segment of or vendor market now specializes in ultra short run or one off copies in either hard cover or paperback binding. Initially this market was restricted to text only title and on color black printing. Today the halftone quality can rival offset printing and color in short runs is becoming cost effective as well. This will be a discussion and update on the latest technology and options available to publishers.

Moderator: Betsy Litz, Production Manager, Princeton University Press
Panelists: David Prentice, Account Executive, Lightning Source; Bill Clockel, Vice President, Integrated Book Technology; Kevin Pirkey, Vice President, Odyssey Press

Beyond the Shopping Cart
Many university presses now sell books through their web sites, but a press's web presence can include much more than sales. Presses can use the web to raise their profiles, to communicate their mission and editorial program, to guide authors through the publishing process, to publicize author events and reviews, to showcase the press's marketing to prospective authors, and to connect readers and authors, through information pages, blogs, podcasts and vodcasts, promotional e-mails and newsletters, RSS feeds, reciprocal linking, etc. What new efforts and experiments are under way, and what have presses learned from their efforts to date? Who at a press is responsible for web presence, and how can we measure the success of our efforts?

Moderator: Daniel Lee, Manager of Digital Publishing, Yale University Press
Panelists: Chuck Creesy, Princeton University Press; Pat Hoefling, Director of Sales and Marketing, Indiana University Press; Jake Furbush, Internet Marketing Manager, MIT Press; Brett Hopp, Information Systems Specialist, New York University Press

Selling to Libraries I
As a group, academic libraries remain the single largest customers for
university press monographs and scholarly collections of essays. Yet we may
not be doing everything possible to ensure that they know enough about our
books to buy them. This panel will include university press sales personnel,
as well as collection development specialists from libraries and vendors. In
addition to assessing the overall state of printed books purchases by
libraries, the panelists will offer suggestions from personal experience and
market research to examine what kinds of direct mail, conference exhibits,
and other marketing efforts work best.

We'll have some PowerPoint slides to share, and will introduce the session
using the AAUP Library Survey online.

Chair: Sue Havlish, Marketing Manager, Vanderbilt University Press
Panelists: Jim McCoy, Marketing Director, University of Iowa Press; Michael Zeoli, Director of Sales, Canada, YBP Library Services; Joseph Hafner, Associate Director, Collection Services, McGill University Library; Janine Schmidt, The Trenholme Director of Libraries, McGill University Library
Who should attend: directors, sales and marketing personnel, acquisitions editors

Presentations: Sue Havlish, Selling to Libraries I — Printed Books Text
Data Wrangling -or- “Catalogs? We Don’t Need No Stinking Catalogs” Text
Janine Schmidt, Developing a Library Collection Today: The Library’s Second Life
Michael Zeoli, Approval Plan-ology

3:00 pm-3:30 pm Refreshment Break in Exhibit Hall

3:30 pm-4:45 pm Concurrent Sessions

Introduction to Art Analysis and Art Management; or Art Analysis and Art Management for Dummies
Not all authors or acquisitions editors (authors' early liaisons to the press) can make sense of presses' art guidelines. At what point in the publishing process does art get evaluated? What are, and should be, the author's responsibilities? How do we convey requirements to authors? Who is responsible for organizing and analyzing art for complex, heavily illustrated books? What tools and resources (software, services, etc.) are available to help make art analysis and management as painless, streamlined, and inexpensive as possible?

Moderator: Susan McRory, Senior Production Editor, University Press of Kansas
Panelists: Dimitri Karetnikov, Illustration Specialist, Princeton University Press; Christine Onrubia, Creative Director / Production Manager, Naval Institute Press; Karen Copp, Associate Director and Design and Production Manager, University of Iowa Press

Selling to Libraries II
Although academic libraries' book purchasing budgets have shrunk in recent years, often their budgets for acquiring electronic materials have grown. How can university presses best take advantage of this development? What types of electronic content are libraries looking for, and how do they acquire it? What can book programs learn about e-publishing from journals, especially with regard to subscription-based selling of electronic materials? The panelists will grapple with these and other questions as they offer a state-of-the-art/models for the future look at the evolving relationships between presses and libraries.

Moderator: Nancy Bryan, Assistant Marketing Manager, University of Texas Press
Panelists: Dennis Dillon, Associate Director for Research Services, University of Texas at Austin Libraries; Mary Rose Muccie, Director of Project MUSE, Johns Hopkins University Press
Who should attend: directors, sales and marketing personnel, acquisitions editors

Presentations: Mary Rose Muccie, What Have We Learned from E-Journal Sales?

Google, Books, and Discovery
Now that Microsoft has thrown in the towel on book search, Google Book Search (GBS) is the main game in town for discovering scholarly monograph content online. 80% of UPs have books up in GBS, and increasingly, Book Search is being integrated into Google's "organic search." Given these realities, how can UPs take better advantage of the opportunities available? More importantly, what do we as publishers want to see, as GBS evolves? This interactive session (we will have a short presentation, then engage respondents and audience members) will have two goals: to understand how GBS could be used more effectively,
and to help Google improve its book discovery and publisher services, to help us drive more sales.

Moderator: Michael Jensen, Director of Strategic Web Communications, National Academies Press
Panelist: Chris Palma, Strategic Partner Development Manager, Google Book Search
Who should attend: marketing, sales, IT
Technical level: all

Pre-press
PDFs; XML; digital proofs; who does the scanning; color profiling, acquiring a press footprint; color management between the pre-press and the printer; should we go with one stop shopping or use one supplier for the color pre-press and a second for the presswork, and how do they inter-face; do we handle pre-press domestically and print offshore? A myriad of questions with the potential for myriad problems can be the result from going the wrong route. This session will help explain the current challenges and provide solutions to help a design and production person towards a successful solution

Moderator: John Cronin, Design & Production Manager, Johns Hopkins University Press
Panelists: Brad Schmidt, Pre-press Technical Manager, Friesens; Dan Waters, Sales Executive, Embassy Graphics; Mark Witman, Senior Vice President of Strategic Alliance, Aptara Corporation

Who Are Our Customers
Authors often insist that a broad range of individuals in a variety of fields will want to purchase their books, but does that really happen? Sales reps present our catalogs to buyers in face-to-face meetings, but initial purchases appear to be shrinking, even from our best retail accounts. Knowing our audience influences everything from print run to pricing. Representatives from our core audiences - bookstores, media, and academia will discuss shifts in the scholarly marketplace to help us determine just who are our customers now and how we can retain and even increase this audience.

Moderator: Melissanne Scheld, Associate Director, Trade Sales and Marketing, Cambridge University Press
Panelists: Lara Frohlich Anderson, New York Review of Books; Megan Sullivan, Harvard Book Store; Elsbeth Heaman, Professor of History, McGill University

5:00 pm-6:00 pm Focus Sessions

Strategies and Techniques for Electronic Editing
Editors will share and discuss the various methods they have developed to edit most efficiently, including creating macros in Word, utilizing quick keys, working with Editorium, and incorporating ergonomics into our work habits.

Panelists: Jennifer Reichlin, ED&P Director, University of Georgia Press; Amy Boyer, Electronic Manuscript Specialist, University of California Press
Who should attend: manuscript editors, managing editors, IT managers and staff

Managing Author Expectations
"I already rewrote my manuscript to satisfy the peer reviewers; why is this copyeditor trying to pick it apart?" "I'm thinking a quarter-page ad in the New York Times Book Review." "My nephew did this painting that would be great for the cover. " "General readers will be interested in this book, and I also expect it to be adopted in a lot of undergraduate and graduate-level history classes." How can we nurture realistic expectations and head off unrealistic ones without alienating authors? How do we resolve conflicts that arise?

Moderator: Kathleen Szawiola Design and Production Manager, Univeristy of Nevada Press
Panelists: Jane Bunker, Editor-in-Chief, SUNY Press and Becky Brasington Clark, Marketing Director, Books Division, Johns Hopkins University Press

How Meta is Your Data?
Data leaves our networks every day, whether as ONIX feeds to resellers, RSS feeds on our websites and blogs, or simply spreadsheets sent to resellers. This data is formatted in multiple ways, and often we must have a human being involved to spot-check, validate, or fix errors. This focus session is an opportunity to discuss how we get our data to other entities: ONIX. RSS. XML. Metadata. Databases versus spreadsheets. Are there ways to simplify and improve data flow with an eye for what is going out the door? What are favorite software tools, and the levels of staff expertise necessary to use them? What works for you? What doesn't? What strategies can you share?

Moderator: Robert Oeste, Johns Hopkins University Press
Panelists: Christopher Cosner, Systems Manager, Stanford University Press; Chuck Creesy, Director of Publishing Technologies, Princeton University Press; Stephanie Halpern, Key Accounts Director, R. R. Bowker
Who should attend: marketing, production, and IT personnel
Technical level: intermediate and advanced

Presentations: Christopher Cosner, In put ValiD ation Text of Speech

Succession Planning
The great demographic flood of baby boomers is reaching retirement age and the impact of a massive changing of the guard is beginning to affect university presses. The announcement that a long-serving director or senior manager has chosen a retirement date immediately raises expectations and stress. Because universities operate on a time-honored system of search committees which result in long periods of uncertainty and sometimes in uninformed judgment, tensions can build within presses. How can presses plan for future staffing needs? Are the ideas of stated orderly succession that have become common in corporate environments an anathema to the institutional principles of openness and transparent hiring practices? How can a press harvest and preserve the vast range of knowledge about its list and culture that a senior staffer has accumulated over a half a lifetime of service? How can a press groom staff to step into key positions? Are presses dedicating financial resources to succession planning? Directors and other organizational experts discuss strategies for long-range staffing in complex public and private educational organizations.

Moderator: Peter Milroy, Director, University of British Columbia Press
Panelists: Pat Soden, Director, University of Washington Press; Holly Carver, Director, University of Iowa Press; Lynne Withey, Director, University of California Press

Books and Journals Cooperation
Some Presses' acquisition editors acquire books and journals while others have editors who only acquire books while other editors acquire only journals. In the first case, cooperation is assured. In the second, cooperation is sought by both sides and sometimes spurned. Or not sought at all. How can they work together? How can marketing be combined? What lessons can profoundly print-based books learn from the journals digital publishing world? What can a serial publisher learn from one-off publishing?

Panelists: Gary Suarez, Marketing and Promotions Manager, Cambridge University Press
Nick Lindsay, Journals Marketing Manager, MIT Press

Peer Review: Present Realities and Future Possibilities
Prominent in any account of the "valued added" by university presses is the benefit of rigorous peer review. But how well do our procedures for peer review work today? Have they been compromised by financial pressures, competition among presses, and other factors? Do peer review procedures vary significantly among AAUP member presses? How viable are new models of peer review envisioned by advocates of electronic platforms for book publication? This panel will explore how peer review has changed, how it has stayed the same, and how it may change yet again.

Moderator: Leslie Mitchner, Editorial Director, Rutgers University Press
Panelists: Alan Harvey, Stanford University Press; Sheila Levine, University of California Press; Alan Thomas, Editorial Director, University of Chicago Press Press
Who should attend: directors, editorial directors, acquisition editors

The Caravan Project: Good Books. Any Way You Want Them. Now.
This non-profit partnership of publishers, distributors and booksellers produces and supports the sale of books in multiple platforms: e-books, downloadable audio, print-on-demand and large print. Participants describe the project's challenges and achievements and outline the benefits of making books more widely available in these formats.

Moderator : Peter Osnos, Executive Director of The Caravan Project and Founder and Editor-at-Large of PublicAffairs Books
Panelists: Kate Torrey, Director, University of North Carolina Press; Daniel Lee, Director of Digital Initiatives,Yale University Press; Brian Weese, Marketing and Sales Director, Island Press

6:30 pm-8:30 pm Reception
Sponsored by The New York Review of Books
Parisian Laundry
3550 St-Antoine West

^top

Saturday, June 28

7:30 am-8:45 am Breakfast

9:00 am-10:15 am Plenary II: Open Access: From the Budapest Open to Harvard's Addendum

Open Access is free, immediate, full-text, online access (web-wide) to digital scientific and scholarly materials, primarily articles published in peer-review journals. The Budapest Open Access Initiative of 2002 provided the impetus for and defined OA. This was followed in mid-2003 with the Bethesda Statement on OA publishing and soon after in the Fall of 2003 with the Berlin Open Declaration on Open Access to Knowledge in the Sciences and Humanities. Since then, a heated debate has arisen on the subject among librarians, university administrators, funding agencies, government, scholars, researchers, learned societies, and scholarly publishers. Two prominent international voices will address where we stand on OA today.

Stevan Harnad is a cognitive scientist and currently holds the Canada Chair in Cognitive Science at the Université du Québec à Montréal. He has been involved with the OA movement since the beginning and has been described as an "archivangelist." He will give a general overview of the case for OA as well as a brief history of the movement. He will also explain what Green and Gold OA mean and how OA is being advanced today in various ways, including the recent Harvard OA initiative.

Stanley Katz, Director, Centre for Arts and Cultural Policy Studies, Woodrow Wilson School, Princeton University, will describe what the universities and the federal government are doing to threaten the core intellectual property rights that sustain the work traditionally done by learned societies and academic presses. He will also deal with the questions: what are the implications of Harvard's proposed website containing all articles written by its faculty? How do calls for "free public access" to the sources on the American founding impact on the publishers of the papers of the Founding Fathers? Is there, after all, such a thing as "free lunch?"
Read Prof. Katz's talk.

Moderator: Sandy Thatcher, Director, Penn State University Press.

10:15 am-10:45 am Coffee Break in Exhibit Hall
Sponsored by Qoop

10:45 am-12:00 pm Concurrent Sessions

Why Developmental Editing?
Developmental editing is a goal to which many university presses aspire. But is this just magical thinking, or can the extra time and money be justified? Can developmental editing contribute to the mission and health of a press? And if so, how does the press allocate its limited resources? Panelists will discuss the special challenges and unique opportunities facing academic publishers in three market sectors: trade, textbooks, and reference.

Moderator: Scott Norton, Developmental Editor and Project Manager for Science, University of California Press
Panelists: Susan Wallace Boehmer, Executive Editor for Trade Book Development, Harvard University Press; Anita Samen, Managing Editor, University of Chicago Press
Who should attend: acquisitions editors, managing editors, manuscript editors, marketing managers

Note: This session strongly complements 'The Typology of Trade Publishing'

XML in Production
What does the transition to an XML-based production flow look like? What are the obstacles others have encountered? What direct benefits have you seen and what benefits are expected down the line? What are the benefits and risks of outsourcing? How do Adobe's new Opentype fonts affect XML decisions? What approach should one take to font and character encoding issues in general? Is it crucial to use Unicode or only in particular cases? What can book production learn from journals production about creating and managing content in XML.

Moderator: Linda Secondari, Creative Director, Oxford University Press
Panelists: Wendy Queen, Electronic Publishing Technologies Manager, Project MUSE; Eric Gamazon, Technical Architect / Development Manager, University of Chicago Press; James Dunn, Senior Production and Design Controller, Cambridge University Press; Puja Telikicherla, Intellectual Property Manager, Georgetown University Press
Technical level: Intermediate
Who should attend: production and IT staff.

Working with Agents
As university presses become ever more capable as trade book publishers, they find themselves dealing more frequently with agents. Agents, for their part, are increasingly receptive to university presses. What is the role of agents in scholarly publishing today? What are the challenges of negotiating a contract with an agent? What should a press do when an author it has nurtured "graduates" to securing an agent? In this session, acquisitions editors and a veteran agent will share advice on working together.

Moderator: Peter Dougherty, Director, Princeton University Press
Panelists: William P. Germano, Cooper Union; Christie Henry, Executive Editor, Universtiy of Chicago Press; Ed Knappman, New England Publishing Associates; Leslie Mitchner, Associate Director, Rutgers University Press
Who should attend: directors, editorial directors, acquisitions, contracts

The Value of Publisher Collectives in Dealing with Digital Distrubutors:
e-books, monographs, aggregators
Recently, a number of Canadian university presses were part of a collective that sold e-books to the Canadian Knowledge Research Consortium. Two university presses had e-book sales of over $2,000,000, one of over $1,000,000 and in a few cases the return to smaller university presses was comparable to their hard copy sales for the year. Out of this experience, a group of Canadian publishers is looking at the possibility of forming a collective in order to distribute their copyright works in digital form to a wide audience and to leverage their strengths by dealing with digital distributors as a group. This presentation describes the collective being considered, the functions that the collective would perform, the contractual elements involved, and how it might serve as an example for all AAUP member presses. It also describes the classes of digital distributors that are emerging in the e-book arena, and presents the economic case for aggressive publisher content.

Panelists: Bob Gibson, Gibson Publishing Services, Peter Milroy, Director, University of British Columbia Press, Anna Bullard, ebrary

12:00 pm-1:30 pm Lunch
Speaker: Alex Holzman, Incoming AAUP President; Director,Temple University Press

1:45 pm-3:00 pm Concurrent Sessions

International Rights and Translations
This session will provide an update on recent trends and developments in International rights. Panelists will report on international fairs; entering new rights markets, especially in Asia; and the importance of subsidies in buying or selling translations.

Moderator: Becky Brasington Clark, Marketing Director, Johns Hopkins University Press.
Panelists: Gretchen Linder, Foreign Rights Manager, The University of Chicago Press; Puja Telikicherla, Intellectual Property Manager, Georgetown University Press; Peter Dougherty, Director, Princeton University Press; Riky Stock, Director, German Book Office New York
Who should attend: directors, rights managers, marketing and sales staff

Publishing Professional Books
Many universities are dominated not by humanities or social sciences departments but by professional schools. Are university presses missing opportunities to publish for professional markets? This session will define professional publishing, size up the competition, and report on successful efforts by university presses to publish books for professional audiences.

Chair: Alan Harvey, Editorial Director, Stanford University Press
Panelists: Eric Zinner, Assistant Director & Editor-in-Chief, New York University Press; Paul Schellinger, Editorial Director, University of Chicago Press
Who should attend: directors, editorial directors, acquisitions, marketing

New Media for Scholarly Publishers
The rise and all-pervasiveness of new media (think social networking,
YouTube-type content, and smart-mobile-phone content) are among the most
exciting developments for publishers since the onset of the Web revolution.
How can new media help us refocus on our missions and optimize our
audiences? What experience can those taking the lead in new media share with
scholarly presses? What skills and equipment are necessary to take the
plunge? What are some of the possibilities for new media products and
community being explored?

Moderator: Paul Murphy, Associate Director, The RAND Corporation
Panelists: Peter B. Kaufman, President/CEO, Intelligent Television; Michael Jensen, Director of Strategic Web Communications, National Academies Press
Who should attend: All interested staff
Technical level: intermediate

Roundtable Discussion for Managing Editors
Last year's annual meeting included a comprehensive discussion of strategies employed by managing editors in handling increasingly large amounts of work in shorter periods of time, and since then we've had much active conversation on the managing editors' listserve about other challenges we regularly face, including finding and keeping good freelance editors, the decision (or not) to proofread, considerations that arise with electronic publications, and creating workable schedules with flexible information. This session will be an opportunity to share ideas and experiences on a variety of topics of universal interest.

Moderator: Laura Westlund, Managing Editor, University of Minnesota Press
Who should attend: managing editors, manuscript editors, production editors

Digital Asset Management
Sometimes the e-book market can seem like the market for poetry: the plethora of vendors and formats appears to outnumber buyers. With new reading devices, however, and a handful of established vendors that serve academic libraries, the market is sure to grow. How can presses navigate the existing channels and open up new ones? How best to establish a workflow that can take content from production through marketing to the appropriate vendor and consumer? What about those vendor agreements with their tiered pricing schedules and arcane revenue formulas? Which department should handle each stage of the process? This panel will explore whether a Digital Asset Management system, either in-house or outsourced, can help to address some of these questions.

Moderator: Mark Saunders, Assistant Director/Marketing & Sales, University of Virginia Press
Panelists: Scott Cook, Director of Technology, codeMantra; Daniel Lee, Manager of Digital Publishing, Yale University Press; Robin Moir, IT Manager, University of Minnesota Press; Tyler Ruse, VP and GM, Content Solutions, Ingram CoreSource
Who should attend: marketing, production, IT
Technical level: basic and intermediate

The 2008 AAUP Book, Jacket, and Journal Show
In this session, the judges discuss the rationale for their selections. Trends and current generic book typography and design challenges and opportunities will be part of the review.

Moderator: Will Powers, Design Production Manager, Minnesota Historical Society Press
Panelists: Susan Colberg, Associate Professor of Visual Communication design, University of Alberta; Kent Lew, Washington, Massachusetts, Typeface Designer and Book Designer

3:00 pm-3:30 pm Refreshment Break in Exhibit Hall

3:30 pm-4:45 pm Concurrent Sessions

Fundraising Strategies for Presses with Limited Resources
In a roundtable format, directors from midsize and small presses will discuss their development and fundraising strategies. They will discuss their successes along with their failures. Issues will include fundraising with limited financial resources, the amount of money needed to be a successful fundraiser; staffing requirements; and working (or not) with the university’s development or foundation office. With limited resources, where should fundraising efforts be focused—on estate planning, large gifts, small individual gifts, endowments, individual book subsidies, or subventions for series? Audience participation will be encouraged so that a wide variety of development and fundraising strategies can be discussed.

Moderator: Christine Szuter, Director, University of Arizona Press
Panelists: Marlie Wasserman, Director, Rutgers University Press; Alex Holzman, Director, Temple University Press; Gary Dunham, Director, SUNY Press; Will Underwood, Director, Kent State University Press, Nicole Mitchell, Director, University of Georgia Press
Who should attend: directors, acquisition editors, development officers, and staff involved in fundraising.

Death of the Book Review
Recently there have been a spate of articles, essays, blogs, and panels lamenting the shrinking coverage given to book reviews in the mainstream media, especially newspaper book review sections. But have reports of the book review's death been overstated? Newspaper coverage may have shrunk, but how many university press publicists were relying primarily upon newspapers to spread word about a new book's publication? Are other publicity venues—journals, blogs, off-the-book-page coverage—shrinking or expanding? Panelists will offer an assessment of the current difficulties involved in attaining publicity coverage and offer suggestions for success.

Moderator: Colleen Lanick, Publicity Manager, The MIT Press
Panelists: Barbara Briggs, Publicity and SubRights Manager, UPNE; Michael Baron, Assistant Sales Manager, Cambridge University Press; Mark Heineke, Promotion Director, University of Chicago Press

BooksPlus Manufacturing
Many of us are involved at times in the preparation of highly complex titles that may contain items in addition to the basic printed book. CDs, DVDs, and other add-ons, often in a special box or packaging, can be a nightmare for design and production. They also have special needs for the promotion and marketing departments. This session will focus on how important it is to secure the right partner for such ventures. Partnering is always important in the relationship between publisher and suppliers, all the more so for productions such as these. The advice, the conceptual work and scheduling assume increased levels of importance for such projects. Hear the opinions, approaches and partnering recommendations from an experienced production, marketing, and supplier-based panel to help you be prepared when your press ventures into one of these "specials."

Moderator: Theresa Lamoureux, Director of Production and Manufacturing, (Book Division), MIT Press
Panelists: Joseph Braff, President, Imago Sales (USA) Inc; Gita Manaktala, Director of Marketing (Book Division), MIT Press; John St. Martin, President, Saint Media Inc.

Export Sales
In an increasingly global economy, selling books outside of one's home country is becoming more and more key to a press's success. Panelists will examine all aspects of the challenges involved in generating export sales, from import issues to marketing concerns to practical matters such as printing prices on books.

Panelists: Susan McIntosh, Marketing Manager, McGill-Queen's University Press; Kate Duff, Licensing & Permissions Manager, Journals Division, University of Chicago Press; Tim Wilkins, Associate Director of Sales, Princeton University Press; Royden Muranaka, International Sales Manager, East-West Export Books, University of Hawai'i Press

Taking Books Online
If you are thinking about taking your books online but don't know where to begin, this is the session for you. What are are other publishers doing? Are there established business models? To what extent are the features and business models long practiced by online scholarly journals relevant to scholarly monographs, edited collections, textbooks, and reference works? What factors do you need to take into consideration as you decide your online strategy for your books program?

Moderator: Julie Noblitt, Associate Director, HighWire Press
Panelists: Heidi McGregor, Director of Strategic Planning, JSTOR; Dan Flynn, Director of Sales and Business Development, SUNY Press; Stephen A. Cohn, Director, Duke University Press; Sanford G. Thatcher, Director, Penn State University Press
Who should attend: all interested staff
Technical level: basic

Presentations: Heidi McGregor, What might we learn? Lessons from the e-journal experience

5:00 pm-6:00 pm Focus Sessions

Finding and Training Acquisitions Editors
Few hiring decisions are as difficult or consequential for university presses as the hiring of a new acquisitions editor. What are the advantages and disadvantages of developing acquisitions editors from within, especially from the editorial assistant level? How likely is a press to succeed with a candidate who has no previous publishing experience—a recent Ph.D. in the relevant field, for example? What are some approaches to training an acquisitions editor who is new to your press? This session will offer practical advice for staffing and training an acquisitions team while delving into the broader question of what makes a good acquisitions editor.

Moderator: Doug Armato, Director, University of Minnesota Press
Panelists: Eric Halpern, Director, University of Pennsylvania Press; Philip Pochoda, Director, University of Michigan Press
Who should attend: directors, editorial directors, acquisitions

The Digital Age of Citation
Now that most authors use online references and resources, how do we change our traditional ways of handling bibliographic data in our books? This session will look at how to adapt to online citations and notes loaded with URLs rather than publisher information. Appropriate and logical citation of material found on the Internet (avoiding interminable URLs in text), instructing authors in proper online citation form (Google alone does not suffice), and the reliability and permanence of URLs will be among the topics covered.

Panelists: Marilyn Schwartz, Managing Editor, University of California Press; Anita Samen, Managing Editor, University of Chicago Press; Fred Kameny, Managing Editor, Duke University Press
Who should attend: managing editors, manuscript editors

Presentations: Marilyn Schwartz, Notes for Discussion

Building and Better Seasonal Catalog
Seasonal catalogs are the face of a publisher—and one of the most important products created by a marketing department. At this panel, we'll walk through the nuts and bolts of producing a catalog that looks good, delivers on time, and is mistake-free (more or less). We'll discuss working with other departments to get what you need, working with authors, dealing with printers, and much more.

Moderator: Levi Stahl, Publicity Manager, University of Chicago Press
Panelists: Carrie Adams, Exhibits Manager, University of Chicago Press; Jim McCoy, Marketing Director, University of Iowa Press.
Who should attend: sales & marketing personnel, acquisitions editors, administration
Technical level: basic / intermediate

6:30 pm-8:30 pm Closing Buffet
Sponsored by Thomson-Shore

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Sunday, June 29

7:30 am-8:45 am Breakfast

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