|
|
|
Program
We invite presenters and attendees to register and add notes and additional information to session entries through the 2009 AAUP Annual Meeting Wiki.
Session recordings may be purchased here: http://www.conferencemedia.net/store/stores/aaup/
June 18, 2009
11:00 am-6:00 pm Registration
1:30-3:30 pm AAUP Business Meeting
3:30-5:00 pm Update on Google Book Search Settlement
Moderator: Linda Steinman, Partner, Davis Wright Tremaine LLP
5:00-6:00 pm Newcomers’ Reception
6:00-7:00 pm Opening Reception
Sponsored by: Thomson-Shore, Inc.
7:30-9:30 pm Opening Banquet
Presentation of the AAUP Constituency Award
Presented by Martha Farlow, University of Virginia Press
Banquet speaker: Michael W. Zuckerman
Introduced by Eric Halpern
Social critic and historian Michael Zuckerman received his B.A. in history and American studies from the University of Pennsylvania and his Ph.D. in American studies from Harvard. To quote from his website, he is “still incorrigibly committed to coming at history that way.” His first book, Peaceable Kingdoms: New England Towns in the Eighteenth Century, was published by Knopf. After that he came to his senses and published his next book, Almost Chosen People: Oblique Biographies in the American Grain, with a university press. California clearly understood what kind of maverick historian they were dealing with. To quote from the jacket copy for Almost Chosen People, “Few historians are bold enough to go after America’s sacred cows in their very own pastures. But Michael Zuckerman is no ordinary historian . . . Collecting scammers and scoundrels, racists and rebels, as well as the purest genius, he writes to capture the unadorned American character. Recognized for his energy, eloquence, and iconoclasm, Zuckerman is known for provoking and sometimes almost seducing historians into rethinking their most cherished assumptions about the American past.” Also the editor of Friends and Neighbors: Group Life in America’s First Plural Society, published by Temple, and coeditor of Beyond the Century of the Child: Cultural History and Developmental Psychology, published by Pennsylvania, Michael Zuckerman is now professor of history at the University of Pennsylvania.
Banquet speaker sponsored by Harper’s Magazine.
9:30-11:30 pm Dessert Reception
Sponsored by The Chronicle of Higher Education
Location: Solmsssen Court in Hamilton Hall at the University of the Arts
June 19, 2009
7:30-8:45 am Breakfast
9:00-10:15 am
Plenary 1: University Presses, Universities, and the Future of Scholarly Communication
We are seeing the system of scholarly communication evolve before our eyes as new technology becomes pervasive in academic life. What is the best place for university presses within that emerging new culture of scholarly communication? How can we best serve our parent institutions, our authors, and our readerships? Will university presses be at the center or at the periphery of that emerging system?
Moderator: Doug Armato, Director, University of Minnesota Press
Panelists: Paul N. Courant, University of Michigan Librarian and Dean of Libraries; Arthur F. Thurnau, Professor, Harold T. Shapiro Collegiate Professor of Public Policy, and Professor of Economics and Information, University of Michigan; Timothy Murray, Professor of Comparative Literature and English and Director, Society for the Humanities, Cornell University, and Curator, Rose Goldsen Archive of New Media Art, Cornell Library
10:15-10:45 am Coffee Break in Exhibit Hall
Sponsored by: Lightning Source
10:45 am-12:00 pm Concurrent Sessions
Best Practices: Rights
Moderators: Laura Young Bost, Rights Manager, University of Texas Press; Daphne Ireland, Director of Intellectual Property & Documentary Publishing, Princeton University Press
Panelists: Jennie Doling, Rights and Permissions, SUNY Press; Matthew Kull, Rights and Contracts Manager, Temple University Press
Best Practices: Design
Moderators: Rich Hendel, freelance book designer; Linda Secondari, Creative Director, Oxford University Press
Presentations:
Linda Secondari, 7 Questions, 7 Designers
Financial Models for E-books and E-journals
How do you measure financial success for e-books and e-journals? What specific models, if any, have proven successful? Will the financial models for the e-format blur the distinctions between how we sell e-books and e-journals? This lively round-table discussion will attempt to answer these and related questions.
Discussants: Steve Cohn, Director, Duke University Press; Carol Kasper, Marketing Director, University of Chicago Press; Rebecca Simon, Director, Journals & Digital Publishing, University of California Press
University Publishing Consultants
Many universities have created new positions for scholarly publishing consultants who advise faculty on copyright and publishing matters. These consultants, usually based in the university library, help faculty understand the many alternatives for publishing today, including recent agreements for journal articles in which the author retains selected publishing rights such as self-posting and deposit in the university repository. While the focus at present remains on journals, these efforts reflect broad trends in scholarly communication that will clearly expand to affect books: the author as an active publishing partner, the university itself as publisher.
Moderator: Ellen Faran, Director, The MIT Press
Panelists: Amy Brand, Program Manager, Office of Scholarly Communication, Harvard University; Ellen Duranceau, Scholarly Publishing & Licensing Consultant, The MIT Libraries; Shawn Martin, Scholarly Communication Librarian, University of Pennsylvania
Tailoring Acquisitions to the Mission of Your Campus
Remaining an invaluable part of the university as a whole is important to university presses, especially in these trying economic times. By tailoring acquisitions to help meet the goals set by the university, a university press can garner awards and publicity that can bring more widespread recognition to the university. If your university has a regional mission, then be sure to acquire books with a regional subject matter. Seek out the top academic departments of your university, partner with them, and utilize their knowledge and stature to help the press enhance a current subject area or branch out into a new one. If your university is highly regarded for its accomplishments in certain areas (e.g., urban studies, philosophy, religious history, Chinese history, etc.), use that to your advantage to seek out important manuscripts in those areas and start racking up points with university administrators. The experts on this panel will offer suggestions for and examples of success in tailoring acquisitions to your university's mission.
Moderator: J. Alex Schwartz, Director, Northern Illinois University Press
Panelists: Steve Maikowski, Director, New York University Press; Donna Shear, Director, University of Nebraska Press
Presentations:
Steve Maikowski, Tailoring Acquisitions to the Mission of Your Campus
Handheld Readers Q&A and Show & Tell
If you’ve never read a book on a Kindle or a Sony Reader, if you’ve wondered how reading on a smart phone could make you smarter, here’s the chance to touch the gizmos and learn about them. Even better, it’s the chance to ask industry representatives those burning questions that vex you. An introduction by our moderator will present basic information on options, trends, and the future.
Moderator: Don Leeper, President, BookMobile
Panelists: Daniel R. Albohn, Manager, New Business Development, Portable Reader Systems, and Information Technology Division, Sony Corporation; the audience, various smart phones and handheld readers
12:00-1:30 pm Lunch
Speaker: Alex Holzman, AAUP President and Director, Temple University Press
1:45-3:00 pm
Plenary 2: Interpress Collaborations and Cross-Marketing Partnerships: Future Visions of Scholarly Communication
Library-press collaborations may be the wave of the future, and if the past is prologue, then it’s important to know what we can learn from ongoing collaborations and to understand the growing infrastructure that can support them. The Global, Area, and International Archive is one of the longest-running collaborations; panelists will discuss what they have learned from it and what the future may look like.
Moderator: Peter J. Givler, Executive Director, Association of American University Presses
Panelists: Laura Cerruti, Director of Digital Content Development, University of California Press; Raym Crow, Senior Consultant, Scholarly Publishing & Academic Resources Coalition; Charles B. Lowry, Executive Director, Association of Research Libraries; Nathan MacBrien, Publications Director for International & Area Studies, University of California
Presentations: Laura Cerruti, Library-Press Collaboration: Sounds Great...But HOW (and why)?
3:00-3:30 pm Refreshment Break in Exhibit Hall
Sponsored by: Ingram Publisher Services
3:30-4:45 pm Concurrent Sessions
Books and Journals: What Are the Differences, and What Can We Learn from Each Other?
Panelists with experience working on both books and journals discuss the differences and similarities in the processes, touching on these questions: What are the benefits and pitfalls of bringing journals work into a book-editing and/or book-production department? What can we learn from how we acquire, produce, market, and just talk about books that will help us elevate the reputation and visibility of journals at our presses? What are the differences between the processes for editing and producing books and those for journals?
Moderator: Kristin Harpster Lawrence, Editorial, Design, & Production Manager for Books & Journals, Wayne State University Press
Panelists: Judith Altreuter, Director of Print and Electronic Production, Modern Language Association; Paul Chase, Journals Coordinator, University of Pennsylvania Press; Patricia Mitchell, Production Coordinator of Books and Journals, Penn State University Press; Helen Szigeti, Business Development Manager, HighWire
The Finances of Higher Education
University presses operate differently, and with some independence, from their universities. Nonetheless, presses and universities face some of the same financial and regulatory challenges. Press leaders can benefit from a fuller understanding of the finances of their parent institutions and of the major governmental or public policy factors that affect their operations. Three senior university financial officers will share overviews of the structure of their institution’s revenues and expenditures, the operation and cost allocations from central services, the communication patterns on financial matters across institutions, and the governmental and public policy issues that drive major decisions.
Moderator: Katheen Keane, Director, Johns Hopkins University Press
Panelists: Bonnie C. Gibson, Vice President, Budget and Management Analysis, University of Pennsylvania; Kenneth H. Kaiser, Associate Vice President for Finance and Budget, Temple University; Michael Strine, Vice President for Finance, Johns Hopkins University
Presentations: Kenneth H. Kaiser, Temple University Financial Overview
Update on Legal Issues
The Fair Copyright in Research Works Act, copyright exceptions for the blind and visually impaired, libel tourism: a range of copyright and First Amendment issues have the potential to alter the legal environment for publishing. Two lawyers with extensive experience in publishing review the current state of play in Congress and the courts.
Moderator: Peter J. Givler, Executive Director, Association of American University Presses
Panelists: Allan R. Adler, Vice President for Legal and Government Affairs, Association of American Publishers; Linda Steinman, Partner, Davis Wright Tremaine LLP
Presentations: Allan R. Adler, Update on Legal Issues
The Mellon Collaborative Publishing Grants: Reports from the Presses
The Mellon Foundation has now awarded eight collaborative publishing grants to groups of university presses. At this panel, representatives from four of the collaborative groups will report on the process of working with Mellon; the core features of each collaboration, organization and management of the grant, and each press’ responsibilities; and progress to date on the major goals of the collaboration, including signings, transformative elements, cost savings, title output, and sustainability models. Each will also report on the unique challenges and benefits of collaborative publishing as well as lessons learned.
Moderator: Steve Maikowski, Director, New York University Press
Panelists: Fredric Nachbaur, Director, Fordham University Press; Janet Rabinowitch, Director, Indiana University Press; J. Alex Schwartz, Director, Northern Illinois University Press
Best Practices: Marketing
Moderator: Jim McCoy, Marketing and Sales Director, University of Iowa Press
Panelists: David Hamrick, Associate Director & Sales & Marketing Manager, University of Texas Press; Carol Kasper, Marketing Director, University of Chicago Press; Mahinder Kingra, Marketing Manager, Cornell University Press
5:00-6:15 pm Concurrent Sessions
Career Development: Where Are You Now? Where Do You Want to Be? How Do You Get There?
Career development for people working in university press publishing involves many elements common to career development in any industry but also includes specific challenges and opportunities not found in other industries. This panel will explore broad career development themes organized around understanding your current role, your preferences and goals for the future, and how you might achieve them while also exploring career challenges specific to university press publishing as experienced and observed by the panelists.
Moderator: David Kornacker, Senior Vice President, Bert Davis Executive Search
Panelists: MaryKatherine Callaway, Director, Louisiana State University Press; Sally Dougan, Executive Vice President, Bert Davis Executive Search; Alex Holzman, Director, Temple University Press; Jack Repcheck, Acquisitions Editor, Norton College Division; Linda Secondari, Creative Director, Oxford University Press
Best Practices: IT
This session has been cancelled.
Town and Gown Meet the Press: Developing Partnerships on Campus and in the Community
Panelists will discuss how they cultivate relationships on campus and in their local communities to advance development and raise funds to support books and series. They will describe how they reach out to deans and administrators, directors of academic centers, librarians, museum directors, the alumni association, and other units within their universities to initiate cooperative ventures that support their programs. Reaching beyond campus, they will provide examples of how they have engaged members of advisory councils, friends’ groups, and cultural institutions in the community in support of their press’ advancement. The panelists will invite audience participation in an informal conversation about their experiences.
Moderator: Joanna Hitchcock, Director, University of Texas Press
Panelists: Jack Holmes, Director of Development, Johns Hopkins University Press; Kate Douglas Torrey, Director, University of North Carolina Press
Library-Press Cooperation
Rebecca Kennison and Helen Tartar will talk about how Professor Neni Panourgiá, at Columbia University’s Center for Digital Research and Scholarship, and Fordham University Press are collaborating to produce a dynamic online presentation of digital materials complementing the print version of Panourgiá’s Dangerous Citizens: The Greek Left and the Terror of the State. The project lives at dangerouscitizens.columbia.edu. Michael Furlough and Patrick Alexander will discuss how one of several projects at Penn State’s Office of Digital Scholarly Publishing, Metalmark Books, can be replicated by almost any small press or library that wants to partner. They will look at a business model, workflow, and the potential results.
Moderator: Patrick H. Alexander, Director, Penn State University Press, and Co-Director, Office of Digital Scholarly Publishing, Penn State University
Panelists: Michael Furlough, Assistant Dean for Scholarly Communication & Co-Director, Office of Digital Scholarly Publishing, Penn State University; Rebecca Kennison, Director, Center for Digital Research & Scholarship, Columbia University Libraries; Helen Tartar, Editorial Director, Fordham University Press
Best Practices: Production
Moderator: Karen Copp, Associate Director, Design & Production Manager, University of Iowa Press
Panelists: John Cronin, Design and Production Manager, Johns Hopkins University Press; Betsy Litz, Production Manager, Princeton University Press
The AAUP Operating Statistics
In this session, usually a lively feature at the yearly CFO meeting, Kim Schmelzinger will present highlights from the 2008 AAUP annual operating statistics survey. Discussion, questions, and suggestions for the survey are welcome.
Moderator: Kimberly Maselli Schmelzinger, AAUP Consultant
6:30-8:30 pm Reception
Location: The Print Center
1614 Latimer Street
Philadelphia, PA 19103
Sponsored by The New York Review of Books
June 20, 2009
7:30-8:45 am Breakfast
9:00-10:15 am
Plenary 3: Changes in Readers and Users: Perspectives from Librarians, Teachers, Researchers, and Students
It’s no secret that we publishers, caught up in the processes and nuances of creating our books and journals, can lose sight of how (and if) our customers are actually using them. This session will be a lively discussion that will explore the many ways in which our content is currently used in libraries, in the classroom. and by general readers.
Moderator: Garrett P. Kiely, Director, University of Chicago Press
Panelists: Anita Fore, Director of Legal Services, The Authors Guild; Beth Jacoby, Collection Development Librarian, York College of Pennsylvania; Carlin Romano, Critic-at-Large, The Chronicle of Higher Education
Presentations:
Beth Jacoby, Changes in Academic Information Usage: A Librarian's Perspective
10:15-10:45 am Coffee Break in Exhibit Hall
Sponsored by: Crossref
10:45 am-12:00 pm Concurrent Sessions
The 2009 AAUP Book, Jacket, and Journal Show, Part 1
Judges for this year’s show discuss the thinking behind their selections.
Moderator: Betsy Litz, Production Manager, Princeton University Press
Panelists: Deb Wood, Design Director, Princeton Architectural Press; Henry Sene Yee, Creative Director, Picador
From Book Labs to Publishing Liaisons: University-based Programs for Authors
A growing number of universities are investing in efforts to support faculty authors in publishing books. Often housed in the Office of the Provost, these initiatives provide an evolving menu of services. Faculty authors—from assistant professors to emeriti—consult with these programs for help with issues that range from developmental editing of manuscripts or book proposals, to writer’s block, to communicating and negotiating with publishing houses.
Moderator: Amy Benson Brown, Director, Manuscript Development Program, Emory University
Panelists: Steven Feldman, Book Publications Officer, Center for Advanced Holocaust Studies, U.S. Holocaust Memorial Museum; Carole Sargent, Director, Office of Scholarly and Literary Publications, Georgetown University; Rebecca Sestili, Author-Publisher Liaison, University of Michigan
University and Press Collaborations
The relationships between university presses and the administrations that oversee them are constantly evolving and, like all relationships, are sometimes harmonious and sometimes difficult but always complex. Members of this roundtable discussion will explore ways to foster more positive interactions during good times and bad and effective strategies for presses that serve multiple campuses.
Moderator: B. Byron Price, Director, University of Oklahoma Press
Panelists: Patrick H. Alexander, Director, Penn State University Press and Co-Director, Office of Digital Scholarly Publishing, Penn State University ; Gary Dunham, Director, SUNY Press; Michael Furlough, Assistant Dean for Scholarly Communication and Co-Director, Office of Digital Scholarly Publishing, Penn State University
Best Practices: Business
Moderator: Molly Venezia, Director of Finance & Administration, Rutgers University Press
Panelists: Donald A. Collins, President, Chicago Distribution Services; Rebecca Schrader, Director of Finance & Operations, The MIT Press; Kathy Stein, Director of Finance & Business Operations, American Psychiatric Publishing
Best Practices: Acquisitions
Moderator: Janet M. Francendese, Assistant Director, Editor-in-Chief, Temple University Press
Panelists: Richard Morrison, Executive Editor, University of Minnesota Press; Boyd Zenner, Acquiring Editor, University of Virginia Press
Video, Audio, and Other New E-Marketing Media
Publishers with hands-on experience using nontraditional methods of
marketing, communication, and promotion will discuss these new media.
Moderator: Paul Murphy, Associate Director, Publications, RAND Corporation
Panelists: Laura Cerruti, Director of Digital Content Development, University of California Press; Chuck Creesy, Director of Publishing Technology, Princeton University Press; Ann Merchant, Director of Outreach and Marketing, National Academies Press
12:00-1:30 pm Lunch
Speaker: Kathleen Keane, Incoming AAUP President & Director, Johns Hopkins University Press
Read Kathleen Keane's Inaugural Address
1:45-3:00 pm
Plenary 4: Directions for Open Access Publishing
The movement for open access publishing, sparked by libraries’ resistance to skyrocketing prices for scientific journals, is gaining ground rapidly, moving well beyond STM journals and winning adherents among university faculties as well as librarians. Publishers, long resistant to open access, are beginning to experiment with it. The critical question, and the major stumbling block to further expansion of OA publishing is, of course, how to pay for it. If users don’t pay for content, who does? Authors? Universities? Foundations? Advertisers? This session will explore a variety of business models for open access publishing, for both books and journals, from the perspectives of publishers, librarians, and faculty.
Moderator: Lynne Withey, Director, University of California Press
Panelists: Ivy Anderson, Director, Collection Development & Management, California Digital Library; Eelco Ferwerda, Publisher, Digital Products, Amsterdam University Press & Coordinator, Open Access Publishing in European Networks; Michael Jensen, Director of Strategic Web Communications, National Academies Press; Stuart Shieber, Welch Professor of Computer Science & Director, Office for Scholarly Communication, Harvard University
Lynne Withey's Open Access Reading List
Presentations:
Ivy Anderson, Angels or Demons: The Case for a Transformative Approach to Open Access
Stuart Shieber, Paying for Open Access
Eelco Ferwerda, Directions for Open Access Publishing
Michael Jensen, Scholarly Publishing in the New Era of Scarcity
3:00-3:30 pm Refreshment Break in Exhibit Hall
Sponsored by: Copyright Clearance Center
3:30-4:45 pm Concurrent Sessions
The 2009 AAUP Book, Jacket, and Journal Show, Part 2
Judges for this year’s show discuss the thinking behind their selections.
Moderator: Betsy Litz, Production Manager, Princeton University Press
Panelists: Nicole Hayward, former Art Director, University of California Press; Frank Mahood, former Senior Designer, Princeton University Press; Deb Wood, Design Director, Princeton Architectural Press; Henry Sene Yee, Creative Director, Picador
A Place of Sense: Publishing for the Region
What kinds of regional books work? Where do editors locate the authors who are writing them? What challenges and rewards do regional books present for sales and marketing staff? Three regional acquisitions editors each present two books they have acquired, a brave marketing whiz comments and gives a thumbs up or down to each, and sales figures (gasp!) are revealed.
Moderator: Ann Regan, Editor, Minnesota Historical Society Press
Panelists: John Byram, Associate Director & Editor-in-Chief, University Press of Florida; Micah Kleit, Senior Editor, Temple University Press; John McLeod, Marketing & Sales Director, University of Georgia Press
Managing Piracy in a Digital Age
This panel focuses on ways to prevent piracy, both legal and technological, how to discover piracy, and how to deal with it once discovered. Panelists will provide an overview of piracy within the publishing industry and share evidence collected by university presses. They will discuss policing and take down processes, policies and tools to protect in-house files, and methods that vendors may use to protect files in the marketplace.
Moderator: Daphne Ireland, Director of Intellectual Property & Documentary Publishing, Princeton University Press
Panelists: Scott Cook, Director of Technology, codeMantra; Ed McCoyd, Director of Digital Policy, Association of American Publishers
Thirteen Ways of Looking at a Blackbird: Perspectives on Measuring Press Performance
What is success? Now more than ever, directors and managers are incorporating new performance measures into their routines. Some presses look closely at monthly financials; some do a quarterly look at seasonal lists or series and subject areas. Some prepare one-year anniversary postmortems, asking “what would we do again?” or “what would we avoid?” Many presses look deeper into their impact on academia and society—that is, on the ability to change minds and influence discussion. And everyone seems to be looking for advice on measuring the performance of e-books. This panel will investigate the philosophies, goals, and tools of the performance measures practiced by a variety of press managers and directors.
Moderator: Pam McClanahan, Director, Minnesota Historical Society Press
Panelists: Robin Derricourt, Director, University of New South Wales Press; Alan Harvey, Deputy Director & Editor-in-Chief, Stanford University Press; Jim McCoy, Marketing & Sales Director, University of Iowa Press
It’s Easy Being Green
Panelists will document substantive ways to achieve a greener operation from the book papers that we use to the energy that we consume (or don’t consume) in our offices, with special attention to telecommuting, air quality, lighting, and recycling. Julia Fauci, AAUP’s representative to the Book Industry Environmental Council, will discuss a new program for publishers desiring to reduce their environmental footprint.
Moderator: Julia Fauci, Design & Production Manager, Northern Illinois University Press
Panelists: Nicole Smith Murphy, Associate Director & Product and Sales Manager, Baylor University Press; Carey Newman, Director, Baylor University Press; Todd Pollak, Program Manager, Book Sector, Green Press Initiative
5:00-6:15 pm Concurrent Sessions
Best Practices: Development
This session will cover topics such as planning and setting goals, friends groups and advisory groups, communications, stewardship, the role of philanthropy at university presses, and how administrative governance affects development program structure.
Moderator: Joanna Ruth Marsland, Director of Development, University of North Carolina Press
Panelists: Jack Holmes, Director of Development, Johns Hopkins University Press; Marcia Moss, Development Officer, SUNY Press
Introduction to E-formats
Kindles, iPhones, Sony Readers, Google Books, e-pub, prc, DRM, no-DRM, images with OCR, page-based display vs. reflowed text . . . How do we put books in front of readers on the web? How can we get files ready for a variety of handheld devices? What will it take to get your titles into every online bookstore? Conversion experts will outline the array of e-book formats available to online readers and discuss what e-books look like, what e-books can and can’t do, and how you can prepare today’s scholarly books for tomorrow’s containers.
Moderator: Kate Davey, BiblioVault Manager, University of Chicago Press
Panelists: Liza Daly, President, Threepress Consulting Inc.; Daniel Lee, Director of Digital Content Development, Harvard University Press; Chris Palma, Strategic Partner Development Manager, Google Book Search
Presentations: Liza Daly, ePub: the open digital book
Tips for Hard Times Roundtable
The economic downturn has affected all sectors of society, including scholarly publishing. Every aspect of our operations, it seems, requires even more intense scrutiny than usual. What must we do when things get tough? What practical steps can we take to rethink our practices and become better publishers? In 2008 the AAUP central office issued a second edition of “Tips for Hard Times,” a list of recommendations for presses in three areas: increasing revenue, trimming expenses, and managing effectively. But such a list is never complete; it should continue to evolve with experience and circumstance. This roundtable will build on “Tips for Hard Times” by inviting participants to share suggestions for dealing with the current publishing climate. What specific steps worked at your press? What didn’t? What conventional publishing wisdom has been exposed as fraudulent? The emphasis will be on the descriptive and the practical, not the normative and the theoretical. The results of this discussion will be compiled into a working document of tips that will be circulated to participants and beyond.
Moderator: Richard Brown, Director, Georgetown University Press
The Amazon/Marketing Relationship
Amazon is an increasingly important account for most publishers and, for better or worse, it can dominate as a presence for books in our culture. For many readers, if a book isn't listed on Amazon, it may as well not exist. This panel deals with some key aspects of the Amazon/publisher relationship. Topics covered will include practical tips for using Vendor Central, effective (and ineffective) advertising and marketing opportunities, controlling your content on Amazon pages, and helping authors understand the site.
Moderator: John McLeod, Marketing and Sales Director, University of Georgia Press
Panelists: Becky Brasington Clark, Marketing Director, Johns Hopkins University Presss; Tony Sanfilippo, Assistant Press Director & Marketing & Sales Director, Penn State University Press
Presentations:
Tony Sanfilippo, Vendor Central
Becky Brasington Clark, Amazon Promotions: Our Little Scrapbook
Best Practices: Manuscript Editing
Moderator: Laura Westlund, Managing Editor, University of Minnesota Press
Panelists: Alison Anderson, Managing Editor, University of Pennsylvania Press; Marilyn Schwartz, Managing Editor, University of California Press
Best Practices: Directors
Moderator: Gregory M. Britton, Publisher, Getty Publications
Panelists: Donald A. Collins, President, Chicago Distribution Services; Barbara Hanrahan, Director, University of Notre Dame Press
6:30-8:30 pm Closing Buffet Reception
Beverages sponsored by IBT and Books International
June 21, 2009
7:30-8:45 am Breakfast
General Questions: annualmeeting@aaupnet.org
Questions about the Web site?
|
