|
Click to go directly to a sub-section
Cooperative Advertising Program
Sales Data Programs
Library Marketing Survey
Clipping Service
Mailing Lists
Course Adoption Catalogs
University Press Books Selected for Public
 and Secondary School Libraries
AAUP Book, Jacket and Journal Show
Cooperative Advertising Program
With the generous assistance of participating newspapers and magazines,
AAUP is able to offer its members advertising space at substantial discounts
through its cooperative advertising program. All reservations and insertions
are handled by AAUP.
AAUP has cooperative advertising agreements with the following publications:
(clicking on the following links will open a new browser window)
The American Interest
The Atlantic
Monthly
Baker & Taylor Catalogs
Bomb
Bust
Chicago Reader
Christian Science
Monitor
Harper's Magazine
Jewish Week
The New Republic
The
New York Times Book Review
The New York Times
Daily
Parabola
San Francisco Bay Guardian
Tikkun
Weekly
Standard
Return to top of page
Sales Data Programs
AAUP has negotiated discounted rates for members to subscribe to Baker & Taylor's Publisher Alley (download a fact sheet on Publisher Alley v2) and for smaller press members to take advantage of the Nielsen BookScan program. More information can be found in the Members-Only web site. Click here if you do not know your log-in information for that site.
Return to top of page
Library Marketing Survey
In January 2008, the AAUP Marketing Committee conducted a survey of academic libraries to learn more about how various marketing tools are used by librarians in collection development. The committee is considering conducting a similar survey of public librarians.
Read Marketing to Academic Libraries: 2008 Survey Report
Course
Adoption Catalogs
Ideal for presses
that hope to sell course books in a given discipline but may not have
the resources to produce subject catalogs of their own, this service provides
members with a cooperative entrée to the course adoption market.
Twice a year, AAUP course adoption catalogs are produced and mailed to
about 7,000 professors and instructors throughout the United States. Member
presses may purchase space in any catalog for a flat fee per page.
Spring/Summer 2008 Catalogs are now online, in the subjects of American History, Anthropology and Folklore, Literature and Literary Criticism, Education, Multicultural Studies, Philosophy, and Political Science. Included are examination offers, adoption policies, and special discounts for Four-Year and Graduate faculty.
Please contact Rachel
Weiss-Feldman, Marketing Manager, for more information.
Return to top of page
Mailing Lists
Lists of selected university
press personnel are available through AAUP.
Mailing addresses of key staff of AAUP member presses are available for rental. Lists are available electronically as tab separated text or in an Excel file. Lists may be used one-time ONLY. No retention or reproduction is allowed. AAUP does not provide e-mail addresses. Key contacts categories are listed below. There are approximately 125 contacts in each professional area (with fewer journals contacts).
Available lists:
Directors
Acquisitions (Editors-in-Chief, Editorial Directors)
Manuscript Editorial (Managing Editors)
Design
Production
Business /Finance
Sales
Marketing
Advertising
Publicity
Exhibits
Rights and Permissions
Journals**
** About 60 AAUP member presses have journals programs
Download an order form (PDF)
Return to top of page
Clipping Service
AAUP has established a very successful cooperative program with BurrellesLuce Clipping
Services, Inc. Participating presses receive clippings of all their title
reviews and publicity at a substantial discount. AAUP handles all clipping
distribution and billing.
Please contact Kim Miller,
Marketing and Membership Coordinator, for more information.
Return to top of page
University Press Books Selected for Public
and Secondary School Libraries
Compiled in consultation with the American Association of School Libraries
(AASL) and the Public Library Association (PLA), this annual collection development tools lets librarians know
about the best and most appropriate books from AAUP member presses. The
volume contains more than 450 titles and is sent
to 13,000+ acquisitions librarians nationwide.
NOW ONLINE! The Eighteenth University Press Books Selected for Public and Secondary
School Libraries (2008) is freely browsable online.
You may still order a print copy of the bibliography if necessary:
click
here for the downloadable form.
Titles featured in the 2007 Best of the
Best from the University Presses, an annual program held at the
American Library Association meeting. The program was held on June 24, 2007, and filmed by C-Span2 Book TV.
Previous Editions Online
2007
2006
2005
2004
For more information about the program, please contact Rachel
Weiss-Feldman, Marketing Manager.
Return to top of page
|
